What is the difference between Bing and Google ranking factors ?
-
I know basic SEO factors and i understand On Page SEO title/meta/content optimzation and Off Page backlinking factors. Yet we see different ranking on both SEs so I want to know what are those?
Thanks.
-
Hi, totally agree with 128K, great resource there, but here is also something interesting to add in the mix: Bing gets data from the results that people click on the Google SERPs when using Internet Explorer... in other words: Bing copies Google http://googleblog.blogspot.com/2011/02/microsofts-bing-uses-google-search.html
In the long run they both be looking at the same signals, so the times of optimizing differently for both are pretty much over.
-
NiceGuy, did the link from 128K answer your question, or do you still have more questions about the ranking factors? Feel free to ask follow-up questions here, or mark a Helpful Answer to close this question.
-
Rand Fishkin did a study on it. It doesn't have a lot to do with on-page factors, but more with keywords in the domain as well as a having lots of diverse in bound links. Read about it more here: http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google asking questions in SERPs
I just did s search for Hayley Kiyoko, and Google asked me which song is my favourite from her new album. Is this a new thing? I've never asked Google a question before and had it ask me something back, other than "did you mean... (the correct spelling for what I was looking for)?" u6qYnwq.png
Algorithm Updates | | 4RS_John1 -
Help - Losing Ranking on Plural Keywords in Google
Help! I'm losing keyword rankings for certain keywords - but still ranking well on others. The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks Used to rank well for: platform trolleys
Algorithm Updates | | BeckyKey
platform trucks
flat bed trolleys But now only ranks well for platform trolley flat bed trolleys platform truck I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help! I;m struggling to find the cause!0 -
Google Search Subsections
Hi! I want to know how can I put the URL from a page like that: http://i.imgur.com/qK1NLjq.png?1 I mean: "www.calafate.com › El Chaltén" Is it possible? Thanks!!!
Algorithm Updates | | Seomediabros0 -
Could Retail Price Be A Google Ranking Factor???
I have not done any detailed studies on this but it seems that Google might be using low retail prices for specific items as a ranking factor in their organic SERPs. Does anyone else suspect this? Just askin' to hear your thoughts. Thanks!
Algorithm Updates | | EGOL0 -
Input on Experiment with Google
As I'm doing more research into Google's devaluing links, I can do nothing more but to wonder if we will be penalized for previous links (bad links). Here is the situation: Our company was ranking very well for this particular keyword (within the top 3 positions on Google). However, in the last 6 months, we have seen rankings drop significantly (now to the point Google doesn't even recognize the existence of the page). With Google not recognizing us, we decided to do an experiment. The experiment: Make another page with a different URL and delete the existing page that is not ranking in Google. Our Experience: We have noticed that our pages will get indexed and ranked within weeks or making a new page. Our Goal: To get ranked on Google Will our new page get penalized from the old page if it's an entirely new URL? Will the fact that Google in devaluing our links effect our new page that we are trying to get ranked? Any insight would be of great value. Thanks in advance
Algorithm Updates | | WebRiverGroup0 -
Local Vs National SEO Rankings
Hi Guys, I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks. Best, Peter
Algorithm Updates | | PeterRota0 -
Why Am I Ranking in Bing but Not Google
My website is ranking is ranking in Bing, but it's nowhere to be found on Google? What can be some causes for this?
Algorithm Updates | | locallyrank0 -
Google +1 link on Domain or Page?
Since its release, I've seen Google +1 being used across an entire domain but only reference the root href in the code snippet. At the same time, you see other sites use +1 more naturally with the button being specific to the page you're on. What's your take on this? To clarfiy, do you add: or .. on each page.
Algorithm Updates | | noeltock0