I need suggestions. We're helping a big journal to improve their external links, even though they've a site with over 10 million monthly visits, their external links are week. Any suggestions?
-
Please let us know where we can find information on how to improve external links for a very big journal site.
Thanks.
-
Thanks. Indeed, site is very well ranked, but we think it should be better placed, and one indicator which is not strong enough is links, so that's why we think we should work hard on it.
-
Thanks for your time and advice.
-
With 10 million monthly visitors your site would be similar in traffic rank to nbc.com, in the 700 rank of all websites worldwide. You really should have a SEO expert provide a thorough analysis of the site. If you are selling products, then your sales results can be significantly improved through SEO. If you are not selling any products but instead have a revenue stream through ads or affiliate programs, then you have significant financial opportunities.
With the above noted, take a look at your site and find a few samples of your best content. Which pages are visitors most interested in? You can share some of this content with other related sites.
-
Some people are going to be slapping me for giving this kind of advice... but I think that linkbuilding is secondary to promoting your content to your current visitors and making it easy for search engines to crawl.
Be sure that you have a design that strongly presents your content. Article titles and images should stand out and invite the visitor to read. Have navigation that makes getting around the site and finding what visitors want easy. Have "recommended article" lists with related internal links a couple of places on every page. Have good internal search. Offer an RSS feed so people can subscribe to new content - in multiple categories.
Most important.... Make social sharing very easy - use AddThis.com buttons or another sharing tool.
You have TEN MILLION monthly visitors. Dude, if you have great content that is more powerful than a team of linkbuilders.
Great sites don't need linkbuilders. Visitors do that work for you.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - Alternatives to Automatic IP re-direct
Hello, When doing international SEO I've read that it's not good practice to automatically re-direct users to the correct part of the website based on their IP address. But what alternatives are there to this? Let's say you're targeting the US and the UK through multiregional SEO. What can you do to ensure that users from the US go to the US sub-directory and that users from the UK go to the UK sub-directory? In Moz's international SEO guide it says that: "If you choose to try to guess at the user’s language preference when they enter your site, you can use the browser’s language setting or the IP address and ask the user to confirm the choice. Using JavaScript to do this will ensure that Googlebot does not get confused. Pair this with a good XML sitemap and the user can have a great interaction. Plus, the search engines will be able to crawl and index all of your translated content." Can anyone explain this further? Any help would be much appreciated! Thanks in advance
International SEO | | SEOCT0 -
How should I handle hreflang tags if it's the same language in all targeting countries?
My company is creating an international version of our site at international.example.com. We are located in the US with our main site at www.example.com targeting US & Canada but offering slightly different products elsewhere internationally. Ideally, we would have hreflang tags for different versions in different languages, however, it's going to be an almost duplicate site besides a few different SKUs. All language and content on the site is going to be in English. Again, the only content changing is slightly different SKUs, they are almost identical sites. The subdomain is our only option right now. Should we implement hreflang tags even if both languages are English and only some of the content is different? Or will having just canonicals be fine? How should we handle this? Would it make sense to use hreflang this way and include it on both versions? I believe this would be signaling for US & Canda visitors to visit our main site and all other users go to the international site. Am I thinking this correctly or should we be doing this a different way?
International SEO | | tcope250 -
Redirect to 'default' or English (/en) version of site?
Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.
International SEO | | MaxSydenham0 -
How to best set up international XML site map?
Hi everyone, I've been searching about a problem, but haven't been able to find an answer. We would like to generate a XML site map for an international web shop. This shop has one domain for Dutch visitors (.nl) and another domain for visitors of other countries (Germany, France, Belgium etc.) (.com). The website on the 2 domains looks the same, has the same template and same pages, but as it is targeted to other countries, the pages are in different languages and the urls are also in different languages (see example below for a category bags). Example Netherlands:
International SEO | | DocdataCommerce
Dutch domain: www.client.nl
Example Dutch bags category page: www.client.nl/tassen Example France:
International domain: www.client.com
Example French bags category page: www.client.com/sacs When a visitor is on the Dutch domain (.nl) which shows the Dutch content, he can switch country to for example France in the country switch and then gets redirected to the other, international .com domain. Also the other way round. Now we want to generate a XML sitemap for these 2 domains. As it is the same site, but on 2 domains, development wants to make 1 sitemap, where we take the Dutch version with Dutch domain as basis and in the alternates we specify the other language versions on the other domain (see example below). <loc>http://www.client.nl/tassen</loc>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="http://www.client.com/sacs"
/></xhtml:link<br> Is this the best way to do this? Or would we need to make 2 site maps, as it are 2 domains?0 -
Optimizing for 3 international sites, how to avoid getting into trouble
Hi Guys As a newbie, I want to avoid any penalties or mistakes as possible that will be due to unknown and have taken some steps to educate myself around international sites and multiple domains. our aim was to target new zealand first and then branch out. Whilst we are pondering the NZ site and writing fresh unique articles for the site and the blog. And besides making the currency, language more relevant to these domains, is there anything else I could work on? I thought about making the meta tags different for the home page and adding Australia etc If we are going to spend time growing the site organically I thought I would make the most of spending the time growing all three together.... Any recommendations on how to get started and optimize the 3 alot better? Thanks
International SEO | | edward-may1 -
Site Ranking in all countries except USA
Hello, I have a site www.apdermatology.com in is ranking #1 for
International SEO | | element8design
"Dermatologist Chelsea Mi" "Dermatologist Chelsea Michigan" In Google in Canada, UK, Australia, Etc.. But in the USA it is on the 4th+ Page, it has been this way for weeks if not months. And does not seem to come up. I originally thought maybe that google was penalizing the site although, it comes up in all other counties. Does anyone have any recommendations how to resolve this, or what the problem may be? Thanks.0 -
3 month old site lost almost complete traffic overnight
Hi All, I started a Indian coupon and deal site http://www.couponspy.in/ around 3 month ago and traffic increased almost daily. But yesterday my site lost almost all of its traffic. Keywords which ranked 1-5 lost around 4-15 places and keywords which ranked 6-20 lost ca. 20-50 places. The Moz Crawl Diagnostics doesn't indicate any mayor issues. Has there been a Google Panda update in India? Reasons why my site has been affected? Please help!!!! 😉 I have seen the same traffic decrease on other coupon start ups, eg https://www.cuponation.in/ and https://www.cuponation.in/ Did we all make the same mistake? Any guesses?
International SEO | | ParvatiSingh0 -
International (foreign language) URL's best practices
I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs). For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?). Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.
International SEO | | mongillo0