How to Get Reviews Displaying in SERP, Like Amazon
-
Notice how Amazon has the reviews for the Kindle showing up right in the Organic Results; http://www.google.com/search?q=kindle&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
Is this a rich snippit example? If you have an ecommerce store and lots of reviews, how do you go about getting the same thing? Is Google just going to let Amazon do this, and other huge brands or is it fair game for everyone?
-
Thanks, that's what I assumed. Has anyone besides Amazon been able to get this to show in the SERPS? Seems like preferential treatment by Google
-
The accepted way to do this is through Rich Snippets. They are trying to standardize all rich snippets through Schema (http://schema.org/).
-
Those reviews are not from Google marketplace (Google Merchant Center). It's done through Rich Snippets. There are a few standards right now, namely microformats, microdata, RDFa, and Good Relations. I've experimented with the RDFa tags to some success but haven't been able to achieve the reviews straight-up in all organic results.
Once you choose a format you can test your pages here.
-
We are working our butts off to do eveything else.
-
In theory t should be possible for anyone to go after, but it is a messy area I wish to stay well clear of.
-
This is really bad for the little guy who might have superior product and service and information but who doesn't have the resources to go after all of these bells and whistles.
-
It is done through having products in Google Marketplace - it's a whole different game of SEO there!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting Google to index our sitemap
Hi, We have a sitemap on AWS that is retrievable via a url that looks like ours http://sitemap.shipindex.org/sitemap.xml. We have notified Google it exists and it found our 700k urls (we are a database of ship citations with unique urls). However, it will not index them. It has been weeks and nothing. The weird part is that it did do some of them before, it said so, about 26k. Then it said 0. Now that I have redone the sitemap, I can't get google to look at it and I have no idea why. This is really important to us, as we want not just general keywords to find our front page, but we also want specific ship names to show links to us in results. Does anyone have any clues as to how to get Google's attention and index our sitemap? Or even just crawl more of our site? It has done 35k pages crawling, but stopped.
Intermediate & Advanced SEO | | shipindex0 -
How do Yelp and Justia get all the extra Meta Description Real estate?
I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist. Best Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney. NOTE None of these are clients, etc. I also changed the cities so this is a general search. zAQpA qZ9KI 06p7U
Intermediate & Advanced SEO | | RobertFisher1 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Miniclip has a search box showing in Google SERP: how?
For their brand keyword search - miniclip - Google SERP includes a search box reading "Search miniclip.com". Any one has an idea how this can be done?
Intermediate & Advanced SEO | | vivekg0 -
Recent ranking drop followed by strange behavior in SERPS
Recently on the evening of August 5th almost all of the keywords our pages ranked highly for dropped by anywhere from 5 to 8 pages. The only activity during this time was an article that had been picked up by a major news outlet and then was apparently copied onto other sources with links to our domain and article. More puzzling though is rather than simply having the same page show up lower for a keyword, in a number of instances a different page is now shown for the result, often with less or no relevance to the keyword. In some cases, for a single keyword phrase we've seen as many as 10 different pages rotated throughout the day when performing a search. Prior to our rankings falling, we've never seen this behavior.
Intermediate & Advanced SEO | | BrianQuinn0 -
How to link my websites with each other - to avoid google penalities and get some value
I have good high DA PA websites hosted on same IP, added in same google analytics and GWT account. So i think google knows that owner is the same. How should we link them with each other to get some value? Put nofollow? With what anchor (Money keyword or domain name)? But whats the point? We cannot make natural link building profile with our own website nofollow links, i assume they will not count. What can you suggest? Maybe it is better not to link at all?
Intermediate & Advanced SEO | | bele0 -
Can literally any site get 'burned'?
Just curious what people think. The SEOMOZ trust on my site has gone up, all while Google is dropping us in rankings for lots of keywords. Just curious if this can happen to anyone or once you are 100% 'trusted' you're good. We went from 120,000 page views down to about 50,000. All while doubling content, improving the design(at least from a user perspective), and getting more natural links. Seems counter intuitive to Google's mantra of ranking quality. I would guess 'authority' sites never get hit by these updates right? So when you make it you've made it.(at least from a dropping like a rock perspective, obviously you have to keep working). I'm guessing we just need a bunch more quality links but would hate to work on building links, quality content, trust etc for it to be something so finicky long term.
Intermediate & Advanced SEO | | astahl110 -
Wrong Page Indexing in SERPS - Suggestions?
Hey Moz'ers! I have a quick question. Our company (Savvy Panda) is working on ranking for the keyword: "Milwaukee SEO". On our website, we have a page for "Milwaukee SEO" in our services section that's optimized for the keyword and we've been doing link building to this. However, when you search for "Milwaukee SEO" a different page is being displayed in the SERP's. The page that's showing up in the SERP's is a category view of our blog of articles with the tag "Milwaukee SEO". **Is there a way to alert google that the page showing up in the SERP's is not the most relevant and request a new URL to be indexed for that spot? ** I saw a webinar awhile back that showed something like that using google webmaster sitelinks denote tool. I would hate to denote that URL and then loose any kind of indexing for the keyword.
Intermediate & Advanced SEO | | SavvyPanda
Ideas, suggestions?0