Optimizing the canibalization
-
My client has a website that ranks 1st on ex: widget for website.com
The domain also has a section website.com/widgets that ranks lower in the SERP
The question is... are there any on-page elements or tactics to improve that specific page without affecting the overall home page performance?
-
That's a very serious consideration. I wouldn't wander too far from the primary phrase, and would even consider leaving the primary phrase on that inner page then having two others on that page that are tightly focused and related.
Add some internal links to those additional phrases, work on some inbound links with those. Just be sure you don't let that slip away and have the overall page's focus diluted away from the primary.
-
Great reply.
Would it be a better idea to leave home page as it's 1st place for the main keyword and target the sub-page longer keywords
ex: "keyword region" or some extensions worth targeting with a subpage.
-
It's a balancing act that requires as much art as science.
It essentially requires building simultaneous strength to both home page and internal page, and there's no quick fix way to do it.
I like to think of it as running right up against the edge of "too much" focus on that internal page, without falling into the "oops too much" hole.
And sometimes that does happen, so then you just focus a bit more on the home page for a while.
Then there's the long-term reality - competitors taking actions you can't anticipate, algorithm changes...
Given that long-term reality, I prefer not to get too stuck, on that one task or goal.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDF Optimization Question: Does URL Structure Matter?
Hi Mozzers: I am optimizing a bunch of PDF brochures within a client's website. Besides the typical optimization tactics I'm applying, (like these) I have a question regarding the file/url structure of the PDFs themselves. By default, the client is locating PDFs in an 'uploads' folder of their Wordpress site. So, a typical PDF might have a URL such as: https://www.Xyzinsurance.com/xyz-content/uploads/2015/06/Brochure-XYZ-Connect.pdf My question: is there any advantage in eliminating all these sub-directories and moving the files into a main folder, simply titled '/brochures' ?? Any insights or conjecture would be welcome!
Technical SEO | | Daaveey0 -
How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
Hi, Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+. I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+ And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
Technical SEO | | kirupa1 -
Optimizing blog domain for maximum rank/traffic potential
Hello wonderful Moz community! I need some advice. Here is the situation: I work in a small division within a much larger company. We each have our own domain, i.e. www.parent.com and www.child.com. We (the child) have a domain authority of 57, while our parent has a domain authority of 86. Our blog lives on blogs.parent.com/child. My understanding is that www.brand.com/blogs is better for SEO than blogs.brand.com (we had no control of directory structure decisions at the parent level). Given all that, in terms of maximizing traffic to our domain, would we be better off moving our blog to www.child.com/blogs? Here are a couple of potential pros/cons bouncing around in my newbie brain: a) By moving the blog to our domain, our whole site could benefit from having any external links our blog posts earn point back to our domain vs. our parent's domain. b) On the other hand, leaving the blog on our parent's domain and then linking to our content from posts over there might give our content a boost. (Of course, that theory is shot down if Google recognizes our parent/child relationship and doesn't reward our site with the benefit of linkbacks coming from our parent domain.) What say you? Are there other angles to this I’m not even considering? If you think the right decision is to move the blog over to our site, any suggestions on how not to screw that up? (301’s, etc.) Thanks in advance for your thoughts! -John
Technical SEO | | jomosi0 -
"Search Box Optimization"
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
Technical SEO | | McFaddenGavender
https://www.youtube.com/watch?v=zW2Fz6dy1_A0 -
How to optimize for different google seach center (google.de, google.ch) ?
We all use Deutsch language and (.com) domains for the sites. I ranked well in google.com ,but not so well in google.de , google.ch , my competitors ranked much better in google.de,google.ch. I checked most of their outbound-links, but get few information. Links from (.DE) domains or links from sites located in German help the rank for special google seach center ? (google.de, google.ch) . Or some other factors i missed? please help.
Technical SEO | | sunvary0 -
Need help optimizing Windows IIS server for SEO
My web site, www.nhfinehomes.com, is running on IIS7 and I did read a great post on SEOMoz.org regarding how to optimize IIS for SEO in particular, redirecting URL's to lowercase properly. However, I lack the technical skills to do this and am looking for someone who has done this before that can consult on this. Can anyone help or recommend a consultant with actual, IIS SEO experience?
Technical SEO | | LinkMoser0 -
What are the impact of doing URL Rewriting instead of 301 redirections whille optimizing a blog?
In WordPress, with the ALL In ONE SEO pluggingm we've optimze the permalinks to show more keewords in the URL'. What can be the impact?
Technical SEO | | webit400 -
When to SEO optimize a blog post?
Hi there, Here's our situation: there are two people working on the blog. person 1) writes the posts person 2) SEO optimizes the posts I know this is not ideal but it's the best we can do and it's a whole lot better than no blog. 🙂 I'm the fellow optimizing the posts. I've found that my best SEO efforts usually slightly undermine the readability of these posts -- not in an extreme way, I'm not going overboard with keywords or anything. Rather, things like a sexy & enticing article heading may have to be dummed down for search engines... Because of this dumming down, I like to wait a couple of weeks to SEO optimize our posts, the logic being that we get the best of both worlds: a happy regular readership on topic articles that are clearly described for (and aligned to the terms used by) our search engine visitors What I'm wondering is, Generally: can you see any problems with this setup? would you do it differently? Specifically: does Google (et al) punish this sort of backwards re-writing? and, does it somehow amount to less SEO mojo when done retroactively? Thanks so much for your time! Best, Jon
Technical SEO | | JonAmar0