Optimizing the canibalization
-
My client has a website that ranks 1st on ex: widget for website.com
The domain also has a section website.com/widgets that ranks lower in the SERP
The question is... are there any on-page elements or tactics to improve that specific page without affecting the overall home page performance?
-
That's a very serious consideration. I wouldn't wander too far from the primary phrase, and would even consider leaving the primary phrase on that inner page then having two others on that page that are tightly focused and related.
Add some internal links to those additional phrases, work on some inbound links with those. Just be sure you don't let that slip away and have the overall page's focus diluted away from the primary.
-
Great reply.
Would it be a better idea to leave home page as it's 1st place for the main keyword and target the sub-page longer keywords
ex: "keyword region" or some extensions worth targeting with a subpage.
-
It's a balancing act that requires as much art as science.
It essentially requires building simultaneous strength to both home page and internal page, and there's no quick fix way to do it.
I like to think of it as running right up against the edge of "too much" focus on that internal page, without falling into the "oops too much" hole.
And sometimes that does happen, so then you just focus a bit more on the home page for a while.
Then there's the long-term reality - competitors taking actions you can't anticipate, algorithm changes...
Given that long-term reality, I prefer not to get too stuck, on that one task or goal.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about Image Optimization and File Size -- Does it really matter
I was using Moz's guidelines (https://mza.bundledseo.com/learn/seo/page-speed) to reduce the file size of my pages to improve load speed, but I'm not sure it really makes much of a difference. On this page https://www.mtecorp.com/cad/MAPP0006A002/, the file size is 710KB and it's Google Page Insight Score is 84 on desktop and 66 on mobile. On this page https://www.mtecorp.com/cad/SWNW0130E/, I got the image size to 227KB and its Google Page insight Score is virtually the same, 87 on desktop and 62 on mobile. Any ideas if it is really worth the time to get images down? (or maybe it doesn't matter if it is less than 1,000KB.
Technical SEO | | EricVallee1 -
How to optimize Wordpress.org hosted blogs
I've got a blog I'm working on that isn't self-hosted. I've attached a screenshot of the message I get if I try to install any plugins. I really want to block archive, author, tag, category, etc pages but I can't seem to find a way since there's no server for me to block via robots.txt or .htaccess and I can't actually install these plugins which would give me the ability to do it. Any suggestions? vQfnt
Technical SEO | | ShawnW0 -
PDF Optimization Question: Does URL Structure Matter?
Hi Mozzers: I am optimizing a bunch of PDF brochures within a client's website. Besides the typical optimization tactics I'm applying, (like these) I have a question regarding the file/url structure of the PDFs themselves. By default, the client is locating PDFs in an 'uploads' folder of their Wordpress site. So, a typical PDF might have a URL such as: https://www.Xyzinsurance.com/xyz-content/uploads/2015/06/Brochure-XYZ-Connect.pdf My question: is there any advantage in eliminating all these sub-directories and moving the files into a main folder, simply titled '/brochures' ?? Any insights or conjecture would be welcome!
Technical SEO | | Daaveey0 -
Page Speed/Website Optimization Question
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great. We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg. Thanks!
Technical SEO | | carlystemmer0 -
Optimizing blog domain for maximum rank/traffic potential
Hello wonderful Moz community! I need some advice. Here is the situation: I work in a small division within a much larger company. We each have our own domain, i.e. www.parent.com and www.child.com. We (the child) have a domain authority of 57, while our parent has a domain authority of 86. Our blog lives on blogs.parent.com/child. My understanding is that www.brand.com/blogs is better for SEO than blogs.brand.com (we had no control of directory structure decisions at the parent level). Given all that, in terms of maximizing traffic to our domain, would we be better off moving our blog to www.child.com/blogs? Here are a couple of potential pros/cons bouncing around in my newbie brain: a) By moving the blog to our domain, our whole site could benefit from having any external links our blog posts earn point back to our domain vs. our parent's domain. b) On the other hand, leaving the blog on our parent's domain and then linking to our content from posts over there might give our content a boost. (Of course, that theory is shot down if Google recognizes our parent/child relationship and doesn't reward our site with the benefit of linkbacks coming from our parent domain.) What say you? Are there other angles to this I’m not even considering? If you think the right decision is to move the blog over to our site, any suggestions on how not to screw that up? (301’s, etc.) Thanks in advance for your thoughts! -John
Technical SEO | | jomosi0 -
Wordpress Categories and Over-Optimization Question
I would like to switch my sidebar from listing Category Name with posts listed below each- to a concise custom menu. This custom menu would list the top three products I am promoting first, and then go on to list the categories on my site. Currently it looks like this (but with 6 categories, with between 7-10 items in each - this is on EVERY page) Widgets
Technical SEO | | PrivatePartners
-Green Widget
-Blue Widget Gidwets
-Big Gidwet
-Small Gidwet I rank well in google right now, but I am concerned that changing my sidebar will result in a penalty. Maybe for over-optimizing my top three products I promote, or possibly for trying to control the flow of link juice. Can anyone chime in here who has adjusted their site structure within wordpress, and tell me what you found worked best? ** Before anyone asks**, this structure does work much better for the user. My sidebar now is massive, and is confusing even to me.0 -
Shopping engine optimization
I am looking for some help to know more about shopping engine optimization for an online retailer. I would like to know about the best seo tools for this and also any companies that you can recommend. Thank you Mozzers! Vijay
Technical SEO | | vijayvasu0