Pushing for the Top 3 Spots
-
Getting a site listed on the first page for most keywords is fairly easy but pushing for the final 3 positions can be difficult.
Have you ever experienced a point where you feel you have given all you can for a campaign and are left scratching your head as to why your not taking over the competitors site ?
From experience SEO only tends to count once you reach those top positions.
When you reach burnout with a keyword with link building etc
Where do you turn ?
-
I look at "who" and "what" is above me.
Let's say that you rank #3 and two very informative pages on Google.com are above you then you need a great title tag to compete with them for the click. You might never beat them for this query so figure out a title tag that will pull away their visitors.
Let's say that you rank #3 and two decent articles on decent domains are above you... Beating their links will probably be difficult... but if you beat their content then you might have a chance.
-
I look at "who" and "what" is above me.
Let's say that you rank #3 and two very informative pages on Google.com are above you then you need a great title tag to compete with them for the click. You might never beat them for this query so figure out a title tag that will pull away their visitors.
Let's say that you rank #3 and two decent articles on decent domains are above you... Beating their links will probably be difficult... but if you beat their content then you might have a chance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do we find keyword opportunities - but not just against 3 competitors...
Hello everyone! How can I find out what might be a keyword opportunity against a competitor but make sure it's still a realistic opportunity in SERPS generally?* After all, we are not just competing with 2 or 3 competitors. We are competing against everyone! Perhaps there is a part of the keyword research process that helps? I can't help but think there's a wasted effort to just beat a couple of competitors unless you can rank well generally - especially if it's a competitive sector. (*I'm not in the position of making lots of pages as part of a long-tail keyword/ content strategy so I need to focus on just a few and make them count) Thanks in advance. Mp
Competitive Research | | mark_seomoz10 -
Content: How to top the top article in my niche
Hello, The top article in my niche is http://www.webmd.com/diet/default.htm I want to write a better article on the same topic, but on a low budget. The article would be a combination of tools, top 10 diet reviews, and what I already have here. I'm a pretty good authority on the topics.
Competitive Research | | BobGW1 -
How do I know top pages (first on Google) for one website?
Hi! I'm SEOMOZ PRO user and I want to know which pages of other website are ranking on top on Google, Yahoo, Bing, ecc... with relative position (rank). Is there a features of SEOMOZ for it? Regards
Competitive Research | | jadlib0 -
Keywords and Getting Started with them to the top of the Search Engines
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url . Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot. Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc. What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages? So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning. Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice How long before I add good content pages and expect them to show up in my analytics etc? Thanks
Competitive Research | | shanky10 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
How can I add more than 3 competitors
Is there some way to add more than 3 competitors to the tool to benchmark against?
Competitive Research | | lockwoodl1 -
What sould I focus on to get over the top of my competors ?
Ok, I've been on this site for approximately one week now. There is a lot of good information but quite honestly, I don't know where to shoot at first in getting a better ranking against my competitors I have done pretty much everything on my web site to optimize, but I don't get at all the ranking close to my competition. They don't have as much content as we have other than they have been doing SEO for much longer time. I have worked a lot on the content optimization of our site, I get pretty much good result on some of the keywords, registered my site to google, bing , yahoo, I'm using the site map, configured the robot.txt, on-page metatag, URL canonical, clean-ur, H1 H2 tags, etc etc. Ho, And I just got today the approval of Yahoo Directory Listing. It's not sill showing up, but I guess it will come. You will find attached the output of 2 of my competitors and Us. They both rank very well on the keyword we are interested. Where should I start ? I know the Links Juice i important, but how can I workout my strategy to defeat them. Any help would be appreciated. Best regards, h837v
Competitive Research | | processia0 -
Site in top 3 with a 1-day old domain and no backlinks
Hi everyone, I'm trying to understand some searchresults, when searching in the netherlands for 'online casino':
Competitive Research | | iwebdevnl
http://www.google.nl/search?sourceid=chrome&ie=UTF-8&q=online+casino&pws=0 You'll see as position 3 result this website: http://bit.ly/qhRsUT, it's obviously that this site is there because of blackhat. But how did it come there such high for a keyword with high competition? I don't see anything wrong in the website? It's not like Google did something wrong, because it happened already a few times for this keyword with different domains from that owner. Regards, Yannick0