Best website structure for product benefits and features.
-
I'm in disagreement with my partner over how best to represent our products' benefits and features on the homepage of our website. I'm interested in this from primarily a SEO perspective but it obviously has an impact on conversions as well.
I believe that a homepage shouldn't contain too much information so as not to overwhelm the user, a brief sentence or two about each benefit with a link to another page with in depth info about the related feature. Each of these inner pages would be optimized and contain much more content that you could put on the homepage example below. Each Please see wireframe A
He believes in more information on the homepage. There is more content to index which he believes is important for the homepage. Also, by using tabs most of the content is hidden from initial view so its doesn't clutter the page and the user doesn't have to leave the page to decide whether he is interested in the software. Please see wireframe B below.
I'd really love to hear from other Moz'ers which they would choose and why?
-
In that case, begin with option B and hide all the tabs. In essence, you will then have option A. Then as EGOL suggested, you can show an additional tab every week and measure differences.
-
Thanks Egol, great reply. You're absolutely right, we need to A/B test this however since it changes quite a bit of the website structure I'd like to go with the most likely option first.
-
I'm in disagreement with my partner over....
I love this type of question.
My homepage is huge... huge... something like the LATimes. EVERYONE tells me that it is waaaaaaaay too freeking big. What am I thinking?
My homepage wasn't always that way. It used to fit all above the fold and have a few links. However, as I added more content and more options, visitor engagement went up. Bounce rate went down, pageviews went up, time on site went up, income went up.
Making my homepage huge was one of the best things that I have ever done.
But I am not going to say that it will work the same way for you.
I will say that both you and your partner should shaddup and listen to your visitors. Put out a small homepage and see what visitors do... make it a little bigger and see what visitors do... bigger still and see what happens.
Test different approaches and base your decision upon visitor data. Use Google Analytics and Crazy Egg.
I am a 60-year-old white guy who has lived rural all of his life and spent most of his life working in institutions. It would be pretty darn arrogant of me to say that I know what a diversity of visitors from all parts of the world are looking for when they visit my website.
I've found that experimenting and watching the actions of my visitors is the most valuable way to improve a website..... because my intuition is usually waaaay wrong.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need references to a company that can transition our 1000 page website from Http to Https without breaking our SEO backlinks and site structure
Hi Ya'll I'm looking for a company or independent who can transition our website from http to https. I want to make sure they know what they're doing with a Wordpress website. More importantly, i want to make sure they don't break any seo juice from external sources while internally nothing gets broken. Anyone have any good recommendations? You can reply back or DM me. Best, Shawn
Intermediate & Advanced SEO | | Shawn1240 -
Multiple product hierarchies (creation of refurbished products section) - best solution?
Hi all, I'm in discussion with a client who wishes to introduce a 'refurbished' products section to their website. This section will effectively replicate the structure of the 'brand new' products section. Unusually the key difference will be the fact that the 'refurbished' products section will feature significantly more products than the 'brand new' section, in the region of four times as many. As a guide the website currently stocks approximately 200 products across 8 core product areas. We have recommended that the two sections should be combined in order to prevent the creation of two separate product hierarchies. With 'brand new' / 'refurbished' products segmented via filter functionality. However the client is set on having two separate product hierarchies, i.e. a 'refurbished' section within a completely separate directory. Just wanted to crowd source opinion, in additionally to gaining insight if anyone has experience of a similar request. What solution did you implement? My feeling is that there is a high likelihood over time of the 'refurbished' section growing in authority and starting to outrank the 'brand new' products section. Not to mention a key missed opportunity to group and build authority / content within one product hierarchy. All thoughts and opinions much appreciated!
Intermediate & Advanced SEO | | 26ryan0 -
Whats up with this website?
cybercig.co.uk Languishing around 150-200 in the rankings, very barely making it above 70. But also ranks for Refillable Electronic Cigarette on the first page. Any ideas whats happening? Not a huge amount of links but I'd have thought it would've been much higher. I'd love to know opinions 🙂
Intermediate & Advanced SEO | | jasondexter0 -
Title Tag Best Practices
In light of all the Google updates in 2013, have you updated/changed your title tag best practices? Is the format of (Keyword | Brand) still working well for your optimization efforts or have you started incorporating an approach similar to this format . (Keyword in a Sentence | Brand) Thanks in advance for your opinions.
Intermediate & Advanced SEO | | SEO5Team0 -
Product Vartiations
I was having a discussion with someone (who doesn't work in SEO) today and they asked the question why don't you have seperate pages for product sizes? I answered with the line "it would make the site huge" but I have been giving it some thought and I was wondering what others think. The scenario is that you have a polo shirt in black, white and blue and in sizes small, medium and large which gives 9 variations (small black, medium black etc). Currently we have one page for each product with the variations available for selection. Would keeping the current system and having links to a seperate pages be a good or bad thing? So in the above example we would have the main page and then links to each of the variation pages. So what do you think - good or bad? Steve
Intermediate & Advanced SEO | | Steve250 -
Google swapped our website's long standing ranking home page for a less authoritative product page?
Our website has ranked for two variations of a keyword, one singular & the other plural in Google at #1 & #2 (for over a year). Keep in mind both links in serps were pointed to our home page. This year we targeted both variations of the keyword in PPC to a products landing page(still relevant to the keywords) within our website. After about 6 weeks, Google swapped out the long standing ranked home page links (p.a. 55) rank #1,2 with the ppc directed product page links (p.a. 01) and dropped us to #2 & #8 respectively in search results for the singular and plural version of the keyword. Would you consider this swapping of pages temporary, if the volume of traffic slowed on our product page?
Intermediate & Advanced SEO | | JingShack0 -
What is the Ideal Structure for User Generated Product Reviews on My Site?
I apologize for the lengthy post, but I need help! Here is my current structure for product reviews: My product pages displays a set number of user product reviews before displaying a link to "see all reviews". So: http://www.domain.com/product/product-page Has product details, specs (usually generic from manufacturer) and 5 user product reviews. If there are more than 5, there is a link to see all reviews: http://www.domain.com/reviews/product-page?page=1 Where each page would display 10 user product reviews, and paginate until all user reviews are displayed. I am thinking about using the Rel Canonical tag on the paginated reviews pages to reference back to the main product page. So: http://www.domain.com/reviews/product-page?page=1 http://www.domain.com/reviews/product-page?page=2 http://www.domain.com/reviews/product-page?page=3 Would have the canonical URL of: http://www.domain.com/product/product-page Does this structure make sense? I'm unclear what strategy I should use, but currently the product review pages account for less than 2% of overall organic traffic. Thanks ahead of time!
Intermediate & Advanced SEO | | Corp0