Best website structure for product benefits and features.
-
I'm in disagreement with my partner over how best to represent our products' benefits and features on the homepage of our website. I'm interested in this from primarily a SEO perspective but it obviously has an impact on conversions as well.
I believe that a homepage shouldn't contain too much information so as not to overwhelm the user, a brief sentence or two about each benefit with a link to another page with in depth info about the related feature. Each of these inner pages would be optimized and contain much more content that you could put on the homepage example below. Each Please see wireframe A
He believes in more information on the homepage. There is more content to index which he believes is important for the homepage. Also, by using tabs most of the content is hidden from initial view so its doesn't clutter the page and the user doesn't have to leave the page to decide whether he is interested in the software. Please see wireframe B below.
I'd really love to hear from other Moz'ers which they would choose and why?
-
In that case, begin with option B and hide all the tabs. In essence, you will then have option A. Then as EGOL suggested, you can show an additional tab every week and measure differences.
-
Thanks Egol, great reply. You're absolutely right, we need to A/B test this however since it changes quite a bit of the website structure I'd like to go with the most likely option first.
-
I'm in disagreement with my partner over....
I love this type of question.
My homepage is huge... huge... something like the LATimes. EVERYONE tells me that it is waaaaaaaay too freeking big. What am I thinking?
My homepage wasn't always that way. It used to fit all above the fold and have a few links. However, as I added more content and more options, visitor engagement went up. Bounce rate went down, pageviews went up, time on site went up, income went up.
Making my homepage huge was one of the best things that I have ever done.
But I am not going to say that it will work the same way for you.
I will say that both you and your partner should shaddup and listen to your visitors. Put out a small homepage and see what visitors do... make it a little bigger and see what visitors do... bigger still and see what happens.
Test different approaches and base your decision upon visitor data. Use Google Analytics and Crazy Egg.
I am a 60-year-old white guy who has lived rural all of his life and spent most of his life working in institutions. It would be pretty darn arrogant of me to say that I know what a diversity of visitors from all parts of the world are looking for when they visit my website.
I've found that experimenting and watching the actions of my visitors is the most valuable way to improve a website..... because my intuition is usually waaaay wrong.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking issue for new website
Hi all, I have got a specific SEO challenge. 6 months ago, we started to build an eCommerce site (located in the UK). In order to speed up the site launch, we copied the entire site over from an existing site based in Ireland. Now, the new UK site has been running for 5 months. Google has indexed many pages, which is good, but we can't rank high (position: between 20-30 for most pages). We thought it was because of content duplication in spite of different regions. So we tried to optimize the pages for the UK site to make them more UK-related and avoid content duplication. I've also used schema to tell google it's a UK-based site and set up Google my business and got more local citations. Besides, If you could give me any suggestions, it'd be perfect.
Intermediate & Advanced SEO | | Insightful_Media
Thank you so much for your time and advice.1 -
Best approach to rank for this keyword?
Hi i want to rank for the keyword "white sandals" on Google Australia. Currently, the top 5 ranking pages are not optimised and specific to white sandals. See screenshot: https://image.prntscr.com/image/WenSRHqTTFSqYNg2MHvH1A.png To rank for this keyword, would you create a page dedicated to white sandals even though it looks like it doesn't matter and you could rank the broader sandals page (not colour specific). Any recommendations? Cheers.
Intermediate & Advanced SEO | | crazy4seo780 -
Coupon websites as affiliates
We recently started using shareasale.com for affiliate marketing and have received literally hundreds of applications from coupon websites wanting to become affiliates. Most we have not approved as the quality of the sites is poor. However, a few sites seem more legitimate. Could having these types of sites harm our seo in any way?
Intermediate & Advanced SEO | | unikey1 -
Wise or cluttery for a website? Should our "out of the mainstream" of popular products be listed on our site? (older/discontinued, umfamiliar brands, parts to products, etc...)
For instance, should we list replacement parts for a music stand? Or parts for a trumpet, like a valve button? To some, this seems like a cluttery thing to do. I suppose another way to ask would be, "Should we only list the high quantity selling items that are well branded and that everyone shops for, and leave the rest off the website for instore customers only to buy?" (FYI: Our website focus is for our local market mainly, and we're not trying to take on the world per-say, but if the world wants in, that's cool too.) (My thought here is that if a customer walks into our retail store and they request an odd ball part or item... we go hunting for it and find it for them. Or perhaps another Music Store needs a part? To me, it's ALL for sale,... right? Our retail depth, should be reflected in our online presence as much as possible,... correct? I'd personally choose to list the odd balls on our site, just as if a customer was standing in the store. Another side thought is, if we only list the main stream products... we are basically lessening our content (which could affect our rankings) and would be inviting ourselves into a higher competitive market place because we wouldn't be saying anything different than what most other music store sites out there say. I believe we need to show off our uniqueness,... and product depth (of course w/good SEO & content too) is really kinda it, aside of course also from good expert people and a large facility. But perhaps that's a wrong way to look at it?) Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Product Vartiations
I was having a discussion with someone (who doesn't work in SEO) today and they asked the question why don't you have seperate pages for product sizes? I answered with the line "it would make the site huge" but I have been giving it some thought and I was wondering what others think. The scenario is that you have a polo shirt in black, white and blue and in sizes small, medium and large which gives 9 variations (small black, medium black etc). Currently we have one page for each product with the variations available for selection. Would keeping the current system and having links to a seperate pages be a good or bad thing? So in the above example we would have the main page and then links to each of the variation pages. So what do you think - good or bad? Steve
Intermediate & Advanced SEO | | Steve250 -
Optimising My Website Link Containers
Hi, I'm looking at my links containers and trying to optimise them. I would be greatful if anyone can give me some feedback on my plan for perfect optimaisation. My links are constructed as follows: I have a two states:
Intermediate & Advanced SEO | | James77
1/. A Non Hover state which contains an Image and Text
2/. A Hover state which contains a bit more text - I do this as containing full text on the non hover state would not be good for users and would look ugly as well. Here's an example block of the HTML - as you can see from the URL, its quite a deep page level. From the URL and Alt / Titles the Page I am Linking to is about: "The Royal Hotel Accommodation New York Holidays". I Just a bit confused on how I should apply ALT and Title (Titles in particular) attributes given the nested DiV's etc - I can apply these to parent level, or apply all levels, or apply them to a mix. Also is there any obvious thinks you can think of I am missing that may help onsite SEO? Thanks in Advance CURRENT UNOPTIMISED CODE:
The Royal Hotel
New York Holidays Accommodation
The Royal Hotel
MY OPTIMISED CODE (Adding Title and Alt attributes):
The Royal Hotel
New York Holidays Accommodation
The Royal Hotel
0 -
Best SEO format for a blog page on an ecommerce website.. inc Source Ordered Content
Does anyone know of a page template or code I might want to base a blog on as part of an eccomerce website? I am interested in keeping the look (includes) of the website and paying attention to Source Ordered Content helping crawlers index the new great blogs we have to share. I could just knock up a page with a template from the site but I would like to investigate SOC at this stage as it may benefit us in the long run. Any ideas?
Intermediate & Advanced SEO | | robertrRSwalters0 -
Website Ranking Issue
Hey All My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools. My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity. Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website. regards Ryan
Intermediate & Advanced SEO | | SEO5Team2