Placing video testimonials on website vs. YouTube
-
We have produced a number of video guest testimonials.
Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)?
Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website?
Thanks.
-
My memory is a bit vague here but it should put you in the right direction.
When you choose to embed videos there should be an option for "play related videos" or something similar. Make sure to not select that box. It should add a parameter to the URL along the lines of "&rel=0".
For advertising, if you are a YouTube partner channel, then you can disable ads on any of your videos. Otherwise, as long as you do not include any copyrighted material in your video I believe you are ok. This includes the audio track.
-
Thanks for the thorough response. It's clear that YouTube is the way for us to proceed. Forgot that it's the 3rd largest search engine.
Clearly the advantages are significant.
I'll have to see how to control for competitor links and advertising.. hopefully this is not too technical.
Thanks for your great help.
Alan
-
The best location to host videos would depend upon the content of the videos and your overall goals.
YouTube hosting offers:
-
#3 ranked website in the world. Huge user base
-
Google owns YouTube. When I post a video on youtube I consistently see it listed in Google within 2 hours.
-
YouTube offers the videos in many formats. If you upload in 1080HD, it will be offered in 240, 360, 480, 720HD, 1080HD so users can choose the version they prefer based on their connection quality. Also YouTube uses a Content Delivery Network which significantly improves playback speeds by offering local servers for users.
-
YouTube comments and thumbs up/down is very popular means of engaging users and generating content.
-
your videos may contain unwanted ads or links to other videos from competitors if not set up correctly.
Vimeo and other video hosts:
-
not as popular as YouTube, but each has a dedicated user base and is most likely more popular then your site. Sharing an occasional video on these sites will add exposure for your videos.
-
the other points mentioned for YouTube apply to the many other providers, but to a lesser degree
Local hosting
-
while you could offer the video in many versions and offer a CDN, most websites used by small companies do not so you miss out on those advantages. If videos do not play back smoothly, the user experience is significantly lowered.
-
video content takes a large amount of disk space and bandwidth which can be a cost issue for small sites
Most often small sites can host the video on YouTube or Vimeo then display the video on an embedded player from their website.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Videos on Home Page
Hello, My company is currently in the process of editing our website's homepage. My creative team wants to add several videos to an already big home page. I would like a more simple and less interactive home page. There has to be close to a half dozen videos already on the page. I know that Google bots have trouble crawling some items like java. I also know that page speed is a huge factor and the mobile first index is quickly approaching. Is it ok to have all of these videos on home page? Could this due harm to the page. All the videos are hosted on Vimeo and typically expand from some sort of icon. Page load time has been an issue and this will probably be our last update before google's mobile first index. I just want to make sure I am giving the correct advice by saying there is no problem with 6+ videos on a home page. Any advice would be great! Thanks!
Image & Video Optimization | | aua0 -
Practice Group location list Vs Individual Doctor list
We are a Healthcare system which has 70+ medical service/practice locations and 2500+ individual doctor lists. What is the best way manage these locations list, so they are not completing with each other in local search. for example, if search for "urgent care", we will like our medical practice group location show up before individual doctor in local search. What is the best practices for managing your group location lists and your individual doctor lists? Thanks!
Image & Video Optimization | | HonorHealth0 -
YouTube Hosting Now Preferred?
Now that Universal Search has disappeared is it preferable to host videos on YouTube? What would be the benefits of self hosting and using a service such as wistia?
Image & Video Optimization | | theLotter0 -
Question For Those Who Record Their Own Videos
Hi, This is a quick question for those of you that record your own videos. Currently we record videos using a pretty middle of the road sony HD camcorder. We have some good lighting equipment and mic's etc but I always think that it could be a lot better. I would love to know what kind of recording equipment other use. Someone had said to me to use a DSLR camera with lapel mic which is great and obviously the camera can be used for still photos as well. I am just interested to know if others use that configuration or if people just use your average HD camcorder with good mics etc. Thanks
Image & Video Optimization | | kirstyseo0 -
Best Video Sitemap plugin for wordpress? And do I need both a video sitemap and a normal one?
Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew
Image & Video Optimization | | seowhiskey0 -
Video and SERP
Hi, 3 weeks ago I uploaded a video to my page using wistia. Does anyone know how long google needs to get the video _snippet _in SERP? Thanks!!! video-snippet.jpg
Image & Video Optimization | | petrospan0 -
Videos not displaying within YouTube search results (query starting with '@' symbol)
We recently uploaded a video to YouTube (http://www.youtube.com/watch?v=ah0CgZ22NNU) only to realize that it wasn't being displayed within YouTube's internal search results when searched for by the brand name. Our partner's brand name is @WashULaw. If you were to search for @WashULaw on YouTube, you'll notice it returns a 'No Search Results' page (http://screencast.com/t/ZP3SGM5sr). However, when you search for keywords without the @ symbol (i.e. washulaw, wash u law, etc) within YouTube, our video is discovered. However, if you enter the @ symbol within their search bar and choose one of the auto-suggest keywords, you'll notice the query returns video matches (http://screencast.com/t/wkghMhRY). Looking at the view counts of these videos, they appear to be over 100K each. Our video has been indexed by YouTube (http://screencast.com/t/6xV3kW2DHQ6R) and Google (http://screencast.com/t/r4jloA0BpPf). We've even added @WashuLaw as a tag. My question, does anyone have an idea as to why our video isn't displaying when someone searches for our brand @WashULaw with the @ symbol within YouTube's search? ZP3SGM5sr
Image & Video Optimization | | 2uinc0 -
Google Places - Optimisation?
Can someone please provide some details about key ranking factors for Google Places? Such as Keywords, reviews, pictures, location? I've tried getting reviews, adding lots of details, + Pictures etc..
Image & Video Optimization | | charles11