How many times to use keyword
-
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
-
okay. Thanks all!
-
In my experience for any exact keyword or phrase there should be one page of your site used. If you wish to add additional pages, then there would be some variation of keyword usage. You can get quite creative. If you are selling golf clubs you can vary your keywords as follows:
golf clubs, golf club, pro golf clubs, professional golf clubs, golf clubs 2011, golf club sets, set of golf clubs, etc.
Put the user experience first and write a great article about "golf clubs". When you want to write a second article on the same topic, write about "pro golf clubs" or some slight variation, then use anchor text once to reference the first article linking "golf clubs" as the key phrase.
If you keep your focus, then search engines will be clear on exactly which page should rank for each term. There will certainly be overlap and all your articles could wind up at the top of search results for "golf clubs".
-
Mike,
Don't over-think your linking strategy. Link your informational content to your product page, since that is how you would want to drive traffic anyway. You don't want orphan pages that don't have any internal links pointing to them, but you want most of your links pointing towards your most important pages (the pages that convert traffic).
-
Do you then interlink them?
I'm not explaining myself very good.
So I have a keyword.
I would like to do a blog post with it. Then an article with it. And if it makes sense have it on my main site maybe as a secondary keyword phrase for a product I'm selling.
How could you link the above as it is all the same keyword. Not a variation, although if I should vary it, that's fine too.
Mike
-
I am confused.
My understanding is your 3 areas are all on one domain. So lets say you have domain.com, domain.com/blog and domain.com/directory. Everything is on one domain.
Article 1 is published at domain.com/article1
Article 2 is published at domain.com/blog/article2
Article 3 is published at domain.com/directory/article3
Each of these articles would be written by you or someone you hire, and they would all contain appropriate anchor text links to each other.
What am I missing?
-
Yup, but then I still have the article opportunity as well, and that is what I was asking was how to crate content on blog and in articles and if I can link them? Again, this is all on one domain.
-
By covering the same keyword three times, you have the opportunity to rank in SERPs 3x, gain more diverse links and cover more longtail SEO.
Let's say you write an article focusing the topic "Dealing with Cancer"
Article 1 can focus on the doctor / patient interactions
Article 2 can focus on how family, friends and others interact with the patient.
Article 3 can focus on the disease itself
These would be three completely separate articles which can all focus the same phrase. Each would generate unique traffic and interests. You can then pick a couple keyword phrases you wish to focus for each page and use anchor text to link the pages according to their chosen phrases.
-
Yes, I have my main site, then my blog, then a third article directory on the site that has keyword themed categories covering lots of different keyword variations. All residing on the same domain.
-
Thanks, but what I was talking about was the 3 different opportunities on my site I could possibly create content for the same keyword, and if so, can I then interlink them?
-
Where are these 3 different areas (main site, blog and directory section) located? On the same site? Or different sites?
-
Hi, I would use the following set up:
-
2 keyword use in the title tag.
-
2 keyword use in the meta description
-
1 keyword use in the page URL.
-
H1 tag you can use 1 or 2 keywords.
-
Other titles on page you can use the keyword.
-
Within the content on the page you can use the 3 main keywords, main keywords near the top of the article, 8% density.
-
Alt tags on images also push the keyword is it represents the image in a non spammy way.
-
You can then use your internal link structure on site to push the keywords headers, footers, side bards all with the anchor text you wish to target.
Their are more factors you can tweak too but these are the top line ones.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages for similar keywords?
I have a site that wants to target the keywords listed below. They are a small company with just a few ski chalets in Val d'Isere, a ski resort in France. They don't have ski chalets in any other ski resort. Val d'Isere chalets
On-Page Optimization | | Marketing_Today
luxury ski chalets
luxury ski chalets Val d'Isere
catered chalet Val d'Isere
catered chalet val d isere
catered ski chalet val d'isere
catered ski chalets
chalets in Val d'isere
chalets in val d isere
luxury catered ski chalets
luxury ski chalets Their domain name includes "valdisere" but I can't get this site onto Page 1, it keeps lingering on Page 2 and 3. I wondered how you would approach this site with pages? Would you reply on the homepage to rank for all these terms or create seperate pages for the terms, and if so how would you group the terms per page?0 -
Can you use multiple keywords for on page for ranking?
I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc). So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc. My first quick answer is that they should build more pages. But am I doing this wrong?
On-Page Optimization | | cschwartzel0 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Can Sitemap Be Used to Manage Canonical URLs?
We have a duplicate content challenge that likely has contributed to us loosing SERPs especially for generic keywords such as "audiobook," "audiobooks," "audio book," and "audio books." Our duplicate content is on two levels. 1. The first level is at our web store, www.audiobooksonline.com. Audiobooks are sometimes published in abridged, unabridged, on compact discs, on MP3 CD by the same publisher. In this case we use the publisher description of the story for each "flavor" = duplicate content. Can we use our sitemap to identify only one "flavor" so that a spider doesn't index the others? 2. The second level is that most online merchants of the same publisher's audio book use the same description of the story = lots of duplicate content on the Web. In that we have 11,000+ audio book titles offered at our Web store, I expect Google sees us as having lots of duplicated (on the Web) content and devalues our site. Some of our competitors who rank very high for our generic keywords use the same publisher's description. Any suggestions on how we could make our individual audio book title pages unique will be greatly appreciated.
On-Page Optimization | | lbohen0 -
Too many links on product pages
Hello, What do you do if there are too many links on product pages? With 18 products per page, there's 2 links per product for 120 links on many pages. There's 50 products in many categories, categories are at most 1 click from the home page. Should we use pagination or not? Thanks
On-Page Optimization | | BobGW0 -
Keyword in URL?
I have a website that has been live for about 8yrs. I do not have any significant rankings for my main keywords but am now starting SEO on my site. I am contemplating changing the url to contain the main keyword prefixed by my brand name. Any views on the ranking benefits and or CTR benefits.
On-Page Optimization | | Johnnyh
Example:
Main Volume keyword - 'car leasing'
current url - www.bobleasing.co.uk (made up name) thinking of changing to - www.bobcarleasing.co.uk (made up name) Any advice would be much appreciated. John0 -
Keyword reversal
Suppose you want a page in your website to rank for a two word phrase like "red wagon". So you create a page mywebsite.com/redwagon.html and optimize it for "red wagon". Suppose the domain name redwagon.com is taken, but the domain name wagonred.com is available. Is it possible to take advantage of the available domain name wagonred.com to improve the rank of mywebsite.com/redwagon.html?
On-Page Optimization | | ChristopherGlaeser0 -
301 redirect and then keywords in URL
Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?
On-Page Optimization | | BobGW0
