How many times to use keyword
-
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
-
okay. Thanks all!
-
In my experience for any exact keyword or phrase there should be one page of your site used. If you wish to add additional pages, then there would be some variation of keyword usage. You can get quite creative. If you are selling golf clubs you can vary your keywords as follows:
golf clubs, golf club, pro golf clubs, professional golf clubs, golf clubs 2011, golf club sets, set of golf clubs, etc.
Put the user experience first and write a great article about "golf clubs". When you want to write a second article on the same topic, write about "pro golf clubs" or some slight variation, then use anchor text once to reference the first article linking "golf clubs" as the key phrase.
If you keep your focus, then search engines will be clear on exactly which page should rank for each term. There will certainly be overlap and all your articles could wind up at the top of search results for "golf clubs".
-
Mike,
Don't over-think your linking strategy. Link your informational content to your product page, since that is how you would want to drive traffic anyway. You don't want orphan pages that don't have any internal links pointing to them, but you want most of your links pointing towards your most important pages (the pages that convert traffic).
-
Do you then interlink them?
I'm not explaining myself very good.
So I have a keyword.
I would like to do a blog post with it. Then an article with it. And if it makes sense have it on my main site maybe as a secondary keyword phrase for a product I'm selling.
How could you link the above as it is all the same keyword. Not a variation, although if I should vary it, that's fine too.
Mike
-
I am confused.
My understanding is your 3 areas are all on one domain. So lets say you have domain.com, domain.com/blog and domain.com/directory. Everything is on one domain.
Article 1 is published at domain.com/article1
Article 2 is published at domain.com/blog/article2
Article 3 is published at domain.com/directory/article3
Each of these articles would be written by you or someone you hire, and they would all contain appropriate anchor text links to each other.
What am I missing?
-
Yup, but then I still have the article opportunity as well, and that is what I was asking was how to crate content on blog and in articles and if I can link them? Again, this is all on one domain.
-
By covering the same keyword three times, you have the opportunity to rank in SERPs 3x, gain more diverse links and cover more longtail SEO.
Let's say you write an article focusing the topic "Dealing with Cancer"
Article 1 can focus on the doctor / patient interactions
Article 2 can focus on how family, friends and others interact with the patient.
Article 3 can focus on the disease itself
These would be three completely separate articles which can all focus the same phrase. Each would generate unique traffic and interests. You can then pick a couple keyword phrases you wish to focus for each page and use anchor text to link the pages according to their chosen phrases.
-
Yes, I have my main site, then my blog, then a third article directory on the site that has keyword themed categories covering lots of different keyword variations. All residing on the same domain.
-
Thanks, but what I was talking about was the 3 different opportunities on my site I could possibly create content for the same keyword, and if so, can I then interlink them?
-
Where are these 3 different areas (main site, blog and directory section) located? On the same site? Or different sites?
-
Hi, I would use the following set up:
-
2 keyword use in the title tag.
-
2 keyword use in the meta description
-
1 keyword use in the page URL.
-
H1 tag you can use 1 or 2 keywords.
-
Other titles on page you can use the keyword.
-
Within the content on the page you can use the 3 main keywords, main keywords near the top of the article, 8% density.
-
Alt tags on images also push the keyword is it represents the image in a non spammy way.
-
You can then use your internal link structure on site to push the keywords headers, footers, side bards all with the anchor text you wish to target.
Their are more factors you can tweak too but these are the top line ones.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many images should be optimised for 1 keyword?
Hello Moz, I have a product category page and I have optimised 4 images around 1 keyword - is this bad practice? I worry Google will penalise me. Should I instead optimise them for other keywords? Cheers
On-Page Optimization | | crocman0 -
Which speed test to use?
Hi so I have a very easy question I think. I am too new to seo stuff to know better, but which speed test site is the best? I have a construction website. My issue is I am getting mixed results. Pingdom is showing <dl> <dt>Load time</dt> <dd>1.18s</dd> </dl> <dl> <dt>Requests</dt> <dd>22</dd> </dl> <dl class="last"> <dt>Perf. grade</dt> <dd>94/100</dd> <dd>Gt metrix is showing 98/87 with a 2.13 load time.</dd> <dd>And it varies from when I do it.</dd> <dd>So which do I go off of?</dd> <dd>With pingdom, I feel pretty good.</dd> <dd>With gtmetrix I feel like maybe I could improve.</dd> <dd>I ask because I have been looking into a cdn, but because its like learning a foreign language to me, I do not want to go there unless I have too.</dd> <dd>Thank you for any advice on which speed test to view as most accurate</dd> <dd>Chris</dd> </dl>
On-Page Optimization | | asbchris0 -
Using a keyword on homepage of a blog
I have a blog and the homepage has the 5 most recent posts. I ran a report card on my homepage for my main keyword. One of the problems is that the keyword only appears 1 time. I don't want to put it in the signature of every post because I found that causing problems with self-cannibalizing. I checked my competitor and they got a check mark for this but I looked at their homepage and I found the keyword NOWHERE! So where is my competitor hiding the keywords and how can I get the keywords on the homepage when the content is constantly changing? Thanks in advance!
On-Page Optimization | | 2bloggers0 -
What are your thoughts on keyword density?
Useless metric? Good as an indicator, but not of any real value? Best way to judge how well content is optimised? I've heard all kinds of opinions, what's yours? Thanks!
On-Page Optimization | | underscorelive0 -
Too many on page links in sitemap.html
My crawl report is flagging an issue with too many links to one of my pages, this page is my sitemap.html. However, I have coded the page so that if required is specified it generates an .xml version of the page and if not then the html version is displayed. What is the best way to stop the crawl finding the html version whilst maintaining it on the site for clients navigation?
On-Page Optimization | | SamPenno0 -
Too Many On-Page Links Reported By SEOmoz
Hi, I recently did run a crawl report for my blog dapazze.com, and found that SEOmoz is reporting many pages on my blog having more than 100 internal links. I opened OSE, and made a search for one of my pages which was reported to contain more than 100 links. And I found it to contain 464 internal links. Here is the link: http://www.opensiteexplorer.org/links?page=1&site=dapazze.com%2F2012%2F10%2Fwin-a-commentluv-premium-single-site-and-multi-site-license-worth-about-154-giveaway-of-october%2F&sort=page_authority&filter=&source=internal&target=page&group=0 Please have a look at it. I have chosen - Show "All" links from "only internal" pages to "this page" option in OSE, which reports me this. I see almost every page in my blog linking to every page. This is not the problem for me. I have also tried to make a search for some popular bloggers, like ProBlogger.net, ShoutMeLoud.com, HellBoundBloggers.com, etc, and all of them have the same problem. Should I be worrying about this problem? What is the problem actually?
On-Page Optimization | | rahulchowdhury0 -
Time on Site vs Bounce Rate Question
If you follow my questions here on SEOMoz, you know that we have quite a few issues with a particular site. http://bit.ly/RE8V2a Our bounce rate was over 85% for quite some time. We changed the site template and the Bounce Rate has dropped to around 5%, but the Time on Site has dropped dramatically. We were just over two minutes, now we're averaging 1:34. But here's the thing, time spent on the Home Page is averaging 24 seconds! What would you take away from this? Thanks so much!
On-Page Optimization | | Linwright0 -
How many keywords / phrases can you SEO for?
Might sound like a bit of a daft question to you pro's but here it goes... I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual? The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc). I guess that what I trying to stay is: If I push on page opitimastion to more key terms will it be detrimantal to our current efforts? and Is SEO possible for additional key phrases which are not on page optimised?
On-Page Optimization | | RikkiD220