Problems with my bounce rate for my site
-
Hi on my site Weight Loss Hypnotherapy site i have a bonce rate off 55.1 where up to now 60 people have stayed on the site for less than one sec and i would like to know how to combat this and how to keep people on the site for longer.
I have tried playing around with the content but i am thinking about adding images to make the page look better but would like the advice from others.
many thanks for your help.
-
First thing first, where do you get that number from? is it from alexa ? or google analytics ? or any other sources?
In my opinion if you had a bounce rate that high showed up on google analytics, than you really need to made a further research where this bouncing visitors are coming from
Other than that, i would suggest you to improve your overall site design , some of the reason is explained here ( http://www.seomoz.org/blog/replicate-googles-panda-questionnaire-whiteboard-friday ), a site that looked good potentially attract customer and encourage them to stay a while and surf deeper .. (unless of course if your website is nike.com , where the brand trust can easily overshadow the lack of good site design)
-
Hi Diane
You might want to try some segmenting in analytics to see where the bounce rate is coming from. Is it 60% across the board? Or can you find places where it is higher/lower than the average by more than 10%?
Some places to start looking for differences would be:
Organic vs direct vs reffering?
New vs return visits?
All keywords or just particular ones?
Then that way, you can determine if your getting poor quality traffic (ie people coming to your site looking for something other than what your site offers).
If the wrong people are finding your site, with the wrong intent, this could skew results.
Also, very important - remember a "bounce" doesn't tell you how long they were on the page. They could land on the page, stay for 5 minutes and even call the phone number, and then leave the page, and this is all still a bounce. And this particular page seems to give all the information about the topic without necessarily having to navigate around much.
Are you measuring conversions some how on the other end?
-Dan
-
Hi Diane,
This page/site has a high level of links to content ratio (especially footer). Images themselves I don't think will do a lot for your bounce rate. Also it doesn't appear to have a very clear value proposition for users on what you are offering. For lack of a better term it looks like spam. When I looked at results for weight loss hypnotherapy they all seem to look this way too.
If it were me, and I did have a real service, I would probably look at some other industry category type services like massage therapy, or acupuncture, the quality of the presentation looks a lot better and a lot less spammy.
So maybe by cleaning up all the excess linkage, and cleaning up the presentation layer you might get a lot of bounce rate improvement?
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With MFI, should we delete our mobile version of our site?
I'll start by stating that a brand new responsive site is under development and will be launching early 2019. Until then, with Mobile First Indexing, we're curious if we should remove our mobile site altogether. Looking at Google guidelines, it looks like we have Dynamic serving content, so when a mobile device is used, a VERY TRIMMED down version of our site content is presented. I read that if a mobile version doesn't exist, google will use the MFI indexing on the desktop version still, since that is what is rendered on a mobile device. If Google starts using our mobile site for its indexing, we're not going to be looking good. At this point, are there negative affects to removing our mobile site and having the desktop version render on all devices?
Search Behavior | | Technical_Contact0 -
Bounce Rate: Would GA consider a user interacting with a single page (i.e expanding text), before exiting a bounce?
Hey guys, I have done a ton of research regarding bounce rates, yet I cannot seem to find the answer I'm after. Senario: BoIf a user follows a link and lands on a product results page with various sets of filters and an "apply" button, looks through the site, adjusts the filter functions (without changing the url structure) and exists without going to another page - would that qualify as a bounce in Google Analytics? For example: If I click 'details' to see expandable text on a results page ( /credit-cards). The dynamic url I'm talking about is below: https://masii.co.th/thai-en/credit-card/compare-buy?category=shopping%2Ccashback%2Cair_miles%2Cassistance%2Cdining%2Cpetrol%2Crewards&income=30000
Search Behavior | | Masii0 -
90% website bounce rate - What am I doing wrong?
(Also not getting any comments on any of my articles) Hi, everyone! I'm very new to the community here, but I'm honestly at my wits end. I've run an affiliate marketing site for about 8 months now, and I've consistently had issues with bounce rate. I've tried to look into it myself, but I can't seem to determine what the issue is. A couple things, though - One, a lot of my traffic currently goes to two articles which don't actually have any intent to convert. I didn't even write those articles for the sake of conversion, they were just for fun and I thought they'd be useful to people who stumbled across them. So that could be one reason my bounce rate is so high, but I'm not sure.Anyway, I've asked a LOT of people in the past (I was part of an affiliate marketing community at one point - I asked the founders, friends, strangers, and other successful affiliate marketers about this) if there's anything wrong with my content, etc. The answer has always been no, that it's good. I'm sorry. My thoughts are a bit scatterbrained here. I just don't know what to do here. If all my content for 8 months has just utterly sucked, I'd feel pretty demotivated, but at least I could know what to improve going forward. That's what I need help with from you guys. Here's my website, though I'm not sure if links are allowed: http://cheapgamesguru.com/ My latest articles aren't really getting any traffic at all yet, so I'm not really concerned with them. Specifically, ignore my Future of the HTC Vive, Crusader Kings 2, and World of Warcraft articles. Those are part of my "fun blogs" where I just write about games and such with no real intent to convert. If they start getting traffic, then I'll go and add some more internal links or CTAs. However, a couple articles that I AM having issues with are here: http://cheapgamesguru.com/top-5-best-mid-tower-cases ; http://cheapgamesguru.com/top-5-computer-case-fans-the-best-case-fans-for-your-rig ; http://cheapgamesguru.com/what-is-the-best-micro-atx-case-for-gaming-top-5-best-micro-atx-cases (The links on the Micro ATX article are currently broken - This could very well be one of the reasons! However, this trend of high bounce rates started quite some time ago, so it's still an issue) Could it be as simple as a performance problem? I haven't checked my pagespeed recently, not since I switched to a new (Faster) host. I know users are far more likely to leave if the site doesn't load within 3 seconds. Another possible reason is referral spam, of course. I've tried my very best to eliminate it as much as possible, used filtering tools, etc. but I can't seem to completely eradicate it. Thanks in advance! Ask me for any details you might need.
Search Behavior | | Polycount0 -
Google site: search showing twice amount of indexed pages. why?
I have around 50k pages indexed on my site but when I do a google site: of my site it shows around 100k pages indexed. Why is it showing so much more? It is also only showing around 700 pages indexed in my web masters account for the site. Background: We have a custom site map being generated automatically. Let me know if you would like more info, Thanks.
Search Behavior | | Nicktaylor10 -
Using Google Analytics to See What Time of Day Visitors View My Site
Hi folks, My company has Google Analytics setup for all of our websites, but I am a bit stumped on something. Now, this may not be possible, but am I able to see what time of day visitors most frequently view my blog? I would like to optimize blog post publishing for when I know we have in influx of visitors, yet I cannot find this information on GA. Any input would be much appreciated. Regards,
Search Behavior | | Instabill
Meghan0 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0 -
What is a Achievable SEO Growth Rate?
Hi Mozzers, I have a question for you today. What is the achievable SEO growth rate (non branded SEO) for a typical job portal style site if you are also taking into consideration there is a blog with a lot of useful content being produced on a daily basis? How has your SEO growth rate been? Is it normal to think that the non branded traffic can grow by 1000 visitors or more a day each month? if I hit 1000 visitors per day this month, then 2000 visitors per day next month, 3500 visitors per day the month after that and so on? I know it's difficult to give numbers like this. Assuming it's a 1000 visitor growth, that mean it's a 50% or more SEO growth each month. it will be interesting to know how your growth rate has been. Thank you.
Search Behavior | | jombay0 -
.com Doman and off-shore host for an Australia company, does this hurt ratings?
We have a site based in Australia that has been using the .com domain. Recently the .com.au became available and we purchased it and use a 301 redirect. Does having a site hosted off-shore and a .com rather than .com.au for a company affect the ratings in google.com.au for Australian traffic?
Search Behavior | | oznappies0