Site architecture
-
Hi guys,
I have a new website in the recycling bins sector called recyclingbins (dot) co (dot) uk. We are building it as we speak and just wondered if the below would be a good choice for our category pages?
office recycling bins
kitchen recycling bins
outdoor recycling bins
school recycling bins
home recycling bins
What i am particularly interested in is whether having the keyword recycling bins at the end of every category is too much?
Thank you
Jon
-
I would aim to have the page name with the full phrase (for example www.example.com/office-recycling-bins.html) and also have the full phrase in the title tags however in the navigation I would go for Office Bins, Kitchen Bins, Outdoor Bins etc.The user is aware that site is about recycling so doesn't need to be told on each navigation label.
-
Hi Jon,
If your homepage is targetting "Recycling Bins", then your categories could be called "For Home" , "For Office".
Then you could have a page title "Recycling Bins For Home", also your breadcrumbs would look good Recycling Bins>For Home
Just adding my thoughts.
-
Hi Ryan,
Its my fault, the site will be an ecommerce site with around 100 products in 5-6 categories and a integrated blog, the blog will have all that information targeting the longer tail keywords and low competition keywords.
Each category will have between 10-20 products in and many colour variations but these will be grouped as one product with product options.
Some products will fit in more than one category.
I am thinking about a category header Called "Recycling Bins For" then underneath having the categories as:
School
Office
Home
Outdooretc.
Do you think that would be best?
Thank you
Jon
-
Without knowing a lot more information I would think a flatter architecture would be more appropriate. How many models to you have for each category? Do you plan to write articles that would apply specifically to "office" recycling bins?
I recycle myself and recently learned that I should not through pizza boxes into the recycling bin. Apparently the grease is an issue. An article can be written on the topic but it would fit best in the general "recycling bin" topic rather then any of the categories you mention. I am having a hard time thinking of any topic which would apply to only those categories. I can see "personal" and "commercial" use but not much further. It could be my lack of knowledge on the subject which is where your expertise comes in.
-
You can still target them keywords even by not including "recycling bins" in the category name.
You can optimize on each page by using meta title,content,headers etc..
-
Hey Ryan,
I guess i am trying to see how i could split the categories up to target those keywords, still be relevant to the site and not be spammy.
Ultimately i am only selling recycling bins. I could use just the first word of each suggested keyword above, but then from any seo point of view i would be struggling to rank those category pages more wouldnt i?
Thank you!
Jon
-
Those titles seem fine for pages or articles. For categories the inclusion of "recycling bins" on a site dedicated to recycling bins does seem spammy. I would especially not recommend using those titles in your navigation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site pages are indexed but not ranking for anything
I just built this site for a client http://primedraftarchitecture.com. It went live 3 weeks ago and the pages are getting indexed as per Webmaster Tools. But I'm not seeing it rank for anything. We're adding blog articles regularly and used Moz Local for local links and have been building links in other local directories (probably about 15 so far). Usually I get some rankings, although very low, after just a week or two for new sites. Does anyone see anything glaring that may be causing a problem?
On-Page Optimization | | DonaldS1 -
Rel canonical tag on a single page site?
I have a wordpress theme site which essentially is all in 1 page. Do I need to use rel-canonical tag? It would just loop?
On-Page Optimization | | graftene0 -
Duplicate content issue, across site domains (blogging)
Hi all, I've just come to learn that a client has been cross-posting their blog posts to other blogs (on higher quality domains, in some cases). For example - this is the same post on 3 different blogs. http://thebioethicsprogram.wordpress.com/2014/06/30/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
On-Page Optimization | | ketanmv
http://blogs.law.harvard.edu/billofhealth/2014/06/29/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
http://www.thefacultylounge.org/2014/06/how-an-irb-could-have-legitimately-approved-the-facebook-experimentand-why-that-may-be-a-good-thing.html
And, sometimes a 4th time, on an NPR website. I'm assuming this is doing no one any favors and Harvard or NPR is going to earn the rank most every time. I'm going to encourage them to publish only fresh content on their real blog, would you agree? Can this actually harm the ranking of their blog and website - should we delete the old entries when migrating the blog? They are going to move their Wordpress Blog to hosting on their real domain soon:
http://www.bioethics.uniongraduatecollege.edu/news/ The current set up is not adding any value to their domain. Thank you for any advice! Ketan0 -
Site Not Ranking for Key Term
Question for my fellow Mozers I have a ranking question that I cannot put my finger on. I have a site (visitplano.com) where the client wants to rank for the keyword "Plano". I can't say if the site was previously ranking for this keyword, but I looked into the basic SEO practices and found that the keyword is incorporated in: Domain Title Content There is a lack of internal linking and anchor text within the content External links - 1,558 DA - 46 PA - 55 Currently, the website does not rank for the keyword "Plano". Could someone shed some light on why they aren't ranking or what I may be missing? I would greatly appreciate your help.
On-Page Optimization | | flcity150 -
Site wide 301 or canonical links.
Hi guys, I'd like add code to my header file to specify www. as opposed to just http:// for the canonical links across my entire site. How can I do this? I'd like it to be site wide code that I can just add to my header.php file which is included across the site.
On-Page Optimization | | absoauto0 -
ON SITE SEARCH INDEXED BY GOOGLE - no follow or no index
Google indexes alll our internetal searches: search box is brand - clothes types - size type - and for each page it creates a page that which creates duplicate page title and unnecessary content. Should I do a nofollow on the advance search or a no index. Many thanks for the info. Sonja
On-Page Optimization | | reallyitsme0 -
Site Stucture Advice - Keyword Dillema
I am creating a new site and am looking for some advice on how to structure the site Using Google's keyword search tool it seems like I have a dilemma in that about 50% of the keyword pairs are contained in 10 keyword pairs that are similar The first two pairs have about 49% of the traffic and only differ between plural / singular, not quite sure how to handle that, or if google has a method to make these more or less synonomous The last 8 pairs are roughly similar in distribtuion As an example (not my case, just for visualization) Mountain Bike Classes Mountain Bike Instruction Mountain Bike Workshops Mountain Bike Training Etc ... which all more or less give the same results (yes some difference but they all deal with learning how to ride a mountain bike, again this is not my exact case, don't care a whit about mountain bikes 😉 I don't see giving each of those kinds of pairs their own page since the content would be pretty much the exact same, making it substantially different would also be problematic (if I am thinking about this correctly) I have a clean slate to work with from a site perspective so I am wondering how people here would, or better yet have handled similar situations
On-Page Optimization | | bThere0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0