Individual Link Value
-
We understand the PA, DA, trust and all of that. My question is, is there a process or formula anyone uses that shows an individual links value as to the link juice it passes. The old Domain Juice seemed to be that, but after further investigation (And Rand setting me straight) I now understand it's not a good metric.
Today, we use PA divided by the number of external links on that page to get some sense of an individual links actual value to the site or page we link to. I understand this is a very sloppy system, but seems to be the only choice we have?
It's based on this simple thought. If you get a back link on two different pages, and both are equal in every way, except one has 3 outbound links and the other has 30, the link from the page with 3 will be significantly stronger as far as passing juice.
So... anyone using something to determine an individual links value? I did ask the SEO staff, and they do not current have it.
-
I believe that the problem is.... people are spending too much time worrying about the value of a link and not enough time producing something worth linking to.
-
Nobody knows but Google... but I think that advertising links and reference links (usually) have very different formats.
-
you mention reference citation. My question to you is does the google algo actually look out and read titles such as references ? As it would in a similar way to spot advertising links ?
-
Rather than use numbers I would use qualitative measure....
- How relevant is the site?
- Where is the link on the page? (in footer?... in contextual paragraph?.... in sidebar?... above the fold?.... in reference citation?
- Is the link on a kickass domain or a dog?
I think that these are much more important than numbers.
-
Ryan, yes there are a lot of factors. But .... going back two page example. Two pages of the same value. One has 3 outbound links, the other has 30. Clearly in most cases the page with 3 is better. In other words, if you have this situation 100 times, you might see it proving correct 70 or 80.
I doubt that figuring out several of the SEOmoz metrics is much (if at all) more difficult than the one I am describing, and a Link value would be of huge.
Every metric we see on reports is in fact a guess. PA, DA, Trust, Cblocks, Backlinks.. none can be completely trusted and we all use these tools with that understanding, and the hope that they are at least generally correct. What would be any different in a link value report that took as much into consideration as possible?
Can you imagine the time savings and efficiency acceleration of Link building if such a tool existed and was even somewhat accurate.
I think SEOmoz attempted this with the old Domain Juice passed metric. But seeing the formula for it, I can understand why they felt it was not very helpful.
-
I am not aware of any solid tool that provides this information. You may find a tool which estimates or otherwise provides a link value, but the challenge is that guesses are being stacked upon other guesses.
If someone responds "yes, try the Link Valuation Tool from Company X" my questions would be:
-
What metric is being used to value the link? PA? DA? PR? If PA/DA are being used, then those metrics are limited by the Linkscape crawler and the various factors concerning it's use (i.e. 1-2 months behind, issues mentioned by Carin, etc). If PR is being used, then the tool's PR is a guess and may be quite different from Google's PR
-
How is decay being handled? Is the PA/DA/PR being fully distributed? Or is the natural decay being calculated, and if so how? It's another guess factor.
-
How is the weighting of links being handled? The SEO consensus is that links in content are given more weight then links in footers and other site-wide links.
There are other factors such as multiple links to the same domain, multiple links to the same page, etc. I feel there are too many unknowns for a tool to provide a meaningful link valuation. I would love to be proven wrong. Such a tool would clearly offer great value to SEOs.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEOmoz link report VS. open site explorer
Hi, I run a campaign on one of my new clients in the links report - i see 1970 - external links and i can press " see more in open site explorer) when i press the button, open site explorer is opened but with a message that there is no link data on this website any advice? Are you familiar with another tool that can help me investigate links to website? Thank you SEOwise
Moz Pro | | iivgi0 -
Competitive Link Analysis not showing links.
Hate asking such a vague question, but my SEOMoz link analysis report is not showing any backlinks for a client of mine. I loaded the information the same way I did my other clients, which show all links. www.domain.com is being forwarded properly to domain.com. I know there are backlinks because I put many of them there myself over the last couple of months. Clearly this is affecting my Moz score. Not sure how to troubleshoot this. Can anyone offer suggestions? Grazie mille! Regards, Dino
Moz Pro | | Dino640 -
Google Inbound Links much higher than SEOMOZ
I just started here and really like everything the community and tools so far. One question. My SEOMOZ dashboard shows only one inbound link while Google Web Tools shows 300+. My site has been up for 3 months now and I'm curious about the lack of indexing. Any help, tips or feedback is greatly appreciated. http://CrossTrainingandFitness.com Robb Jarrett
Moz Pro | | carbbon0 -
Difference between Seomoz Competitive Domain Analysis and OSE link data?
Any reason these numbers are so much different? SeoMoz Competitive Domain Analysis:
Moz Pro | | fibers
Followed Linking Root Romains: 288
Total Linking Root Domains: 338 Open Site Explorer
Linking ROot Romains: 1270 -
Opensiteexplorer hangs at 1051 links...
...and won't complete the download. I have been extremely patient, but it's stuck there no matter how many times I try or long I wait. Ideas?
Moz Pro | | rtora0 -
Inbound links
Hi all, I was working on some monthly SEO reports and I noticed that the number of inbound links was a lot less compared to last month. I measured these number of inbound links with the mozBar, e.g. May 2011 - 49.306, June 2011 - 10.659, July 2011 - 1.010 Do you have any idea how this could be possible? I'm really looking forward to your answers! Thanks all!
Moz Pro | | Partouter0 -
How best to gain Followed Linking Root Domains?
Hi All, Sorry if this question has been asked before. I've had a look through the Q&A sections and I couldn't really see anyone who'd asked the question as direct as this? Basically, I'm using the SEOMoz competitive domain analysis to compare some of our domains and our competitors domains and see where we're falling down. At the minute, we seem to be only scoring around '31', whereas our two closest competitors as 32 and 33 on the overall score. This still seems pretty low to me (maybe it's not) so I'm assuming we can make some good headway. At the minute, the analysis shows that we're beating our competitors hands down with the number of links to our site, these are all relatively good quality and they haven't just been spammed out there to gain links. We are however struggling to get followed linking root domains. As I understand it, these are basically just links from domains not on the same IP that are followed? Since I've seen this, I've looked through the open site explorer and gone through all of our competitors sites to get backlinks from URL's linking to them. I've had fairly good success with this but they only seem to have gone up by 1 - 2 links. Does this only get updated once a month? In addition to this, does anyone have any tips on how to build up followed linking domains? Kind Regards
Moz Pro | | LewisSellers
Lewis0 -
OSE Linking Domains CSV Export Blank?
For some client domains, I've tried to do a CSV export from the OSE Linking Domains page, I get a CSV that contains the typical OSE header text, but no output records. Before I click the CSV link I always choose "show domains with links to All pages on the Root Domain". It doesn't happen with every domain I've tried this with, and when I've had the time/patience, some of the time if I try hours later, I get data. The problem though is I rarely have the luxury of running reports a second time during the audit cycle. Has anyone else experienced this? Is it a bug, or just an export fail due to system resources or something?
Moz Pro | | AlanBleiweiss0