Many competitor's backlinks are in content anchor links. Ho do I get these same links?
-
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
-
The thing is, lots of really crappy techniques like links from really awfully spun articles do work and did so even more historically. That said, it is in no way a reason for you to build these kind of links as the engines are focused on getting this garbage out of the index and you will just end up chasing your tail.
There are a couple of ways to get in content links but the big job is creating the opportunity by building a relationship with the owners of the website.
Try identifying some link candidates, emailing the site owners or maybe following them on twitter and try to get into a position where you could offer some guest content (with a link back of course).
Not easy but take solace in the fact that if your competitors links are garbage, they are easier to beat.
Hope it helps
Marcus -
I am also noticing that alot of the content that has competitor's backlinks in it, is generally of a very low quality and sometimes reads as nonsense. Yet, it has a high page or domain authority in Open Site Explorer. How is this allowed and still given high authority?
Here's an example of text for the 2nd highest authority backlink in Open Site Explorer for a competitor's URL which appears at no. 1 on google for my keyword phrase
Competitior's URL: http://www.paintzoomexposed.com/
Backlink URL: http://hughesglobal.com/2011/06 (Page authority:40 Domain authority:41)
The anchor text appears in content as a backlink in the following passage:
"In case you have a reliable belly, then you might want to pick a cottage on the back the main dispatch. These areas could cost paint zoom review a tad bit more, however they are in addition a lot more deluxe as opposed to additional log cabin renatls......"
As you can see it has no relevance and is total nonsense.
Does this mean that backlinks from this page are no good despite the high backlink authority it's given in Open Site Explorer? There are also lots of backlInks and achor text on a wide variety of irrelevant subjects from the backlinking URL.
Should I try to get backlinks on this page or avoid it despite the high authority ratings?
-
Hi Wayne,
Thanks for your insights! As for offering webmasters an incentive for backlinks, what would be a good offer in terms of widgets, partnership proposals or any other types of value added incentives? Do you have an example message that we could send?
Also, how do we make sure that the competitor's backlinks are coming from good "neighborhoods"? What are the indicators of quality within Open Site Explorer?
Thanks again.
Sunil.
-
Hi Sunil,
If I understand you correctly, you're asking "how" to get the same backlinks as those of your competitors? If that's the question, then I'm afraid the answer is there is no sure-fire way to ensure you will ever gain the same links. Link attribution is never a guarantee.
My suggestion would be to approach the webmasters where you see your competitors are receiveing backlinks and offer them a "value-add proposal" that is unique form that of your competitor.
You can also always offer a widget, a partnership proposal, etc. The key is to provide value and personal thought to your link request. Just asking for a link because your competitor has one is not going to likely yield positive results.
A word of caution: make sure your competitors backlinks are coming from good neighborhoods. There are many posts on SEOmoz that speak to this. You don't want to waste your time or effort, or jeopardize your sites performance, by acquiring suspect links.
Link building is tough, but a little creativity and human touch can usually open the lines of communication!
Best of luck,
W
-
Are the onpage links from their own domain? You need to change it to where you see where they are getting links from other domains.
You can Select All from (drop down) and you use that dropdown there to select. I don't know the word for it because OSE is loading SUPER slow for me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Link Building | | Stongex0 -
How many external links do I need?
I write short blog post between 80-100 words and I link out to other websites. However, How many external links should I have in each blog post to rank better in search?
Link Building | | WilCross0 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Many high value links to printer-friendly versions of our pages
First, forgive me if I miss something obvious. I'm a user experience designer who handles all SEO efforts for our organization in my spare time. This question is about our patient / health education website, http://familydoctor.org NIH's Medline Plus ( http://www.nlm.nih.gov/medlineplus/ ) has linked to http://familydoctor.org for a very, very long time, before we had advertisements on the site. To get an idea of where Medline Plus links to familydoctor.org, visit http://goo.gl/1yaofC or use the following query in Google.com: site:www.nlm.nih.gov inurl:medlineplus American Academy of Family Physicians After we redesigned and started putting ads on FD.org, I think these two things happened simultaneously, we received a contact from someone at NIH stating they could no longer link to our site because of the ads. NIH is a highly-trusted and ranked domain, so we agreed to let them link to the printer-friendly versions of our content to avoid the ads. A few years later, we restructured the content. For an article about depression, instead of having one page with all of the content ( http://web.archive.org/web/20090215071258/http://familydoctor.org/online/famdocen/home/common/mentalhealth/depression/046.html ), we broke it up into many shorter pages ( http://familydoctor.org/familydoctor/en/diseases-conditions/depression.html ), such as Overview, Symptoms, Causes, Diagnosis, Treatment, etc. I don't know if NIH crossed anyone's mind until go-live day, when we noticed a high number of referrals to the error page coming from NIH.gov. We wanted to fix this quickly, so Medline didn't stop linking to us and Google didn't de-value the relationship because of the broken links. We redirected all of the printer-friendly links from the previous site to the printer-friendly whole article (lets you see all the information on one page) on the new site. We did this because there is no way to move between now split up content pages in the split up printer-friendly versions of the site. Even if there was, we didn't think NIH would take too kindly to this. There is a return to the web link on the printer-friendly whole article page. This is a followed link and I realize the anchor text could be improved. We added the following on printer-friendly pages in an effort to not get penalized by search engines for duplicate content. Are we doing all we can to take advantage of these high-value links? Is the meta robots tag necessary, helpful, or not?
Link Building | | aafpitadmin0 -
Getting Links
Hi, Links from Directories are bad. Links for low quality sites are bad. Paid links are bad. Guest blogging is "maybe rumor has it" google's next big Penguin. Where and how is everybody getting all these great links from, is there anywhere left?? All advice welcomed as we really need good links quick! Thanks
Link Building | | Studio330 -
Getting Links Removed From ArticlesFactory.com?
I've tried to contact the staff through the online form at http://www.articlesfactory.com/contact.html but never got any reply. Any idea?
Link Building | | sbrault740 -
How to Get Links as A Web Host
As a web hosting provider how would you get links other than people writing reviews about you? How would I find people with actual websites/blogs to ask to write reviews about us? Current customers will usually write reviews on webhostingtalk.com a popular forum for web hosting. We already have plenty of links from forums in the industry. Giving out prizes will only result in more links from webhostingtalk.com presumably, what do you think?
Link Building | | coreymanshack0 -
Cant get no satisfaction: Backlink tools leave me frustrated
Bonjour from 7°C Overcast Wetherby Uk, I'm trying to get the backlink profile for a website that will tell me what inner pages are being linked too not just the home page but I'm not having any luck. Ive used Link Diagnosis but that just gives me a total backlink count, no good, I need to know what inner pages are being linked too. I then tried Yahoo Site Explorer but you can only use it know if you give them your mobile tel number for a windows live account, err no thanks! Ive also used the Site Exploerer API here via the dashboard but again no luck again 😞 [IMG]http://i216.photobucket.com/albums/cc53/zymurgy_bucket/confused.jpg[/IMG] So my question is please; "Is there a Tool I can use to see what deeper pages on a site have backlinks" Thanks in advance,
Link Building | | Nightwing
David0