Many competitor's backlinks are in content anchor links. Ho do I get these same links?
-
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
-
The thing is, lots of really crappy techniques like links from really awfully spun articles do work and did so even more historically. That said, it is in no way a reason for you to build these kind of links as the engines are focused on getting this garbage out of the index and you will just end up chasing your tail.
There are a couple of ways to get in content links but the big job is creating the opportunity by building a relationship with the owners of the website.
Try identifying some link candidates, emailing the site owners or maybe following them on twitter and try to get into a position where you could offer some guest content (with a link back of course).
Not easy but take solace in the fact that if your competitors links are garbage, they are easier to beat.
Hope it helps
Marcus -
I am also noticing that alot of the content that has competitor's backlinks in it, is generally of a very low quality and sometimes reads as nonsense. Yet, it has a high page or domain authority in Open Site Explorer. How is this allowed and still given high authority?
Here's an example of text for the 2nd highest authority backlink in Open Site Explorer for a competitor's URL which appears at no. 1 on google for my keyword phrase
Competitior's URL: http://www.paintzoomexposed.com/
Backlink URL: http://hughesglobal.com/2011/06 (Page authority:40 Domain authority:41)
The anchor text appears in content as a backlink in the following passage:
"In case you have a reliable belly, then you might want to pick a cottage on the back the main dispatch. These areas could cost paint zoom review a tad bit more, however they are in addition a lot more deluxe as opposed to additional log cabin renatls......"
As you can see it has no relevance and is total nonsense.
Does this mean that backlinks from this page are no good despite the high backlink authority it's given in Open Site Explorer? There are also lots of backlInks and achor text on a wide variety of irrelevant subjects from the backlinking URL.
Should I try to get backlinks on this page or avoid it despite the high authority ratings?
-
Hi Wayne,
Thanks for your insights! As for offering webmasters an incentive for backlinks, what would be a good offer in terms of widgets, partnership proposals or any other types of value added incentives? Do you have an example message that we could send?
Also, how do we make sure that the competitor's backlinks are coming from good "neighborhoods"? What are the indicators of quality within Open Site Explorer?
Thanks again.
Sunil.
-
Hi Sunil,
If I understand you correctly, you're asking "how" to get the same backlinks as those of your competitors? If that's the question, then I'm afraid the answer is there is no sure-fire way to ensure you will ever gain the same links. Link attribution is never a guarantee.
My suggestion would be to approach the webmasters where you see your competitors are receiveing backlinks and offer them a "value-add proposal" that is unique form that of your competitor.
You can also always offer a widget, a partnership proposal, etc. The key is to provide value and personal thought to your link request. Just asking for a link because your competitor has one is not going to likely yield positive results.
A word of caution: make sure your competitors backlinks are coming from good neighborhoods. There are many posts on SEOmoz that speak to this. You don't want to waste your time or effort, or jeopardize your sites performance, by acquiring suspect links.
Link building is tough, but a little creativity and human touch can usually open the lines of communication!
Best of luck,
W
-
Are the onpage links from their own domain? You need to change it to where you see where they are getting links from other domains.
You can Select All from (drop down) and you use that dropdown there to select. I don't know the word for it because OSE is loading SUPER slow for me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get rid of bad backlinks
So I noticed my rankings going down and spam score going up. So under my spam score there are over 100 links for different websites but ALL redirect to semalt.com I researched it and it says they hijacked a bunched of backlinks but don't know much more. How can I get rid of all those backlinks? I was told I could use the disavow tool but apparently that can hurt my ranking as well. The semalt.com site has no backlink to me - it looks like the pages that have/had my backlinks, they've redirected to them. For instance this is one of the links http://www.oxvideos.xyz/indianantyphotoxxx 422005fb-9240-40a4-8b65-f5b1f5079dea-image.png
Link Building | | landlwoof40 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
What can I do to improve my site's local search ranking?
I've read a lot about the "Magic 7" ranking factors for local search, and I feel like in a lot of ways, my site (www.imageworkscreative.com) is doing all the right things and still not having terrific results. The only thing I can think of to really improve upon is how often our local keywords are mentioned on our pages - maybe setting up a local blog or something similar would be helpful? Adding footers that include the names of local cities? Does anyone have any pointers for me? We would really like to rank for things like dc web design, web design va, etc. - and fast. We have (recent) links from two local Chambers of Commerce and we're working on getting accredited by the BBB. I feel like those listings will help us, but there has to be more we can do.
Link Building | | ScottImageWorks0 -
What's your favourite SEO directory?
We're having a bit of a debate in the office today about SEO directories. We all seem to have our favourites here - Octopedia, AbiLogic and JoeAnt to name a few that have been mentioned. Just wondering what everyone else's favourite directories for SEO are? Which pass the best link juice? Which offer the best value for money? Would love to know everyone's thoughts...
Link Building | | Digirank1 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0 -
Are "Content Farms" still good for backlinking in articles?
Out of morbid curiosity, are "Content Farms" still a good source to use for backlinking within articles that you share? I have yet to see some results to base an answer off of for myself. Some co-workers are wanting to utilize sites like Suite101, ArticlesBase, etc for sharing articles and gaining the benefit of getting some backlinks from these sites. Is this still a good tactic to utilize? My research is telling me no since the Panda Update... Anyone have any insight on this? Thanks!
Link Building | | TKIGWebTeam0 -
What are the most valuable links a new website can get?
When you are starting an SEO project for a new website (or an old one with few or worthless links) where to you start? What are your basic "get the link building started" link sources?
Link Building | | DGSEO0