URL Structure
-
Hi Guys,
I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions.
The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories:
- Shopping category aggregates all products related to feeding
- List category aggregates all lists related to feeding
- Question category aggregates all question and answers on feeding
So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines:
- /shopping/feeding
- /baby_list/feeding
- /ask/feeding
Would love to hear your points of view on this.
Thanks!
Walid
-
Hi,
I agree with your suggestion. This is the best way of doing your new urls.
- /shopping/feeding/
- /baby-list/feeding/
- /ask/feeding/
Thanks
Tahir
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
I was not only considering the visitor who can guess, but also Google. Perhaps by being less specific with the category "list" meant that it could further divide into premature / newborn / toddler etc as the market dictates.
Just a thought
-
I would stick with:
- /shopping/feeding/
- /baby-list/feeding/
- /ask/feeding/
I believe a visitor should be able to pretty much guess the URL if they know what they want. That's how I tend to come up with mine. If I want to shop I may write shop or shopping and then I'd go on to maybe baby feeding or just feeding and then I may want a bottle so bottle goes next; so you're on the right track.
-
Hi Walid - if that is what your landing page is about then I believe it won't be a problem (anyone else have a view?), and is "what is says on the tin" - Just be sure to keep your page titles, meta descriptions etc different though.
Hope that helps
-
Thanks for your prompt reply PH292.. but lets assume that you have those same topics for Lists and Asks so for example you could have:
/shopping/toddler-feeding
/list//toddler-feeding
/ask/toddler-feeding
Still not sure if this is the best approach for a URL Structure
-
HI Walid - It is difficult to give a concise answer without seeing the complete URL howerver, my one tip would be when you are listing "feeding" for example - it could be feeding anything so you could have (based on your research of course) for example
/shopping/baby-feeding
/shopping/toddler-feeding
that way it becomes a bit more optomized and surfer friendly
If the key part of the URL left you in no doubt then you could have
/feeding-tips
/feeding-products
/feeding-accessories
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Language Specific Characters in URLs for
Hi People, would really appreciate your advice as we are debating best practice and advice seems very subjective depending if we are talking to our dev or SEO team. We are developing a website aimed at the South American market with content entirely in Spanish. This is our first international site so our experience is limited. Should we be using Spanish characters (such as www.xyz.com/contáctanos) in URLs or should we use ASCII character replacements? What are the pros and cons for SEO and usability? Would really be great to get advice from the Moz community and make me look good at the same time as it was my suggestion 🙂 Nick
Technical SEO | | nickspiteri0 -
URL Structure & SEO - Should we be using sub-folders?
Hi all, As part of our content marketing efforts we have run a number of initiatives in the past and created pages on the website to go along with them (also where the links for these particular projects point to). However, the URL structure isn't actually a reflection of where the pages sit on the site. Unfortunately I'm unable to provide a URL for reasons I won't bore you with, but here's an example: We recently ran a competition that was very successful in generating links. The URL for this is www.domain.co.uk/competition. However, the page actually sits within the About Us section - which is where all of our news and content marketing pages go - and uses a URL override. How much of an issue is this in regards to A) Our SEO in general?; and B) Ensuring we receive as much equity from the links we earn as possible? A brief explanation of what URL overrides actually are would also be useful! (We have a digital marketing agency who handle most of our SEO) Thanks in advance guys! John
Technical SEO | | NAHL-14300 -
Canonical URL
Hi there Our website www.snowbusiness.com has a non www version and this one has 398 backlinks. What is the best way of transfering this link value if i establish the www. address as the canonical URL? Thanks, Ben
Technical SEO | | SnowFX0 -
Removing a lot of content & changing url structure.
I recently moved an existing ecommerce site, which I recently purchased, from Volusion to Shopify. The new site has a completely different link structure. The old site also had about 120 products which are not even close to being up to par with the products I now have on the site. So I had to remove all of those pages too. I was just wondering which measures I need to take to deal with this? I created a really nice 404 page. I also 301 redirected the pages which still exist. But I was wondering if there is anything else I should do? Should I request a removal of all the old pages, which no longer exist? Should I do something else I'm not thinking about? Any help would be greatly appreciated. Thanks. jim
Technical SEO | | PedroAndJobu0 -
Ignore Urls with pattern.
I have 7000 warnings of urls because of a 302 redirect. http://imageshack.us/photo/my-images/215/44060409.png/ I want to get rid of those, is it possible to get rid of the Urls with robots.txt. For example that it does not crawl anything that has /product_compare/ in its url? Thank you
Technical SEO | | levalencia10 -
HTML url extension
I've read some information about the extension of an url. But i couldn't find a clear answer. What is better for SEO, an extension with html or without? /make-money-online/how-to-make-a-million-dollars-in-1-year/ or /make-money-online/how-to-make-a-million-dollars-in-1-year.html/ Is there a difference between a normal website or a blog?
Technical SEO | | PlusPort0 -
Breadcrumb navigation with URL ending
Will it make a difference if a page has this format for URLs and breadcrumb navigation www.domain.com/category.html
Technical SEO | | Motava
www.domain.com/category/product1.html vs. www.domain.com/category/
www.domain.com/category/product1.html
or
www.domain.com/category/product1 does it make sense to change the category page or will it not make a huge difference?0 -
Re-write of url
Hi, I would like your input on the following dilemma I am wanting to target the keyword "download xml". at the moment Google indexes us on page 2 and indexes the page www.ourdomain.com/download.aspx I would like to rewrite the url to be /download-xml-editor.aspx The current page is a pr5 and is our most trafficked and externally inked to page. My thoughts are quite mixed on how to do this. approach 1: re-write url of "download.aspx" and setup permanent 301 redirect of download.aspx to download-xml-editor.aspx approach 2: create a new page called download-xml-editor and 301 redirect that to the current stronger page which is download.aspx approach 3: create new page called download-xml-editor with unique content and try and get that page to rank over time, allowing it to build up links and not compromise the current page, then later 301 redirect How would you deal with this and what are your recommendations
Technical SEO | | LiquidTech0