If Google turns down the weight of keywords in domains then what will they be turning up?
-
Per Matt Cutts video "We will be turning that keyword in domain down."
So what will they be turning up?
-
From what I have seen so far the exact match keyword domain is still a big factor. Top 3 in my estimate but it would make sense for that to dip a bit as it makes it almost too easy to get a site highly ranked without doing much else except buying that domain.
-
I dont think that they will specifically turn anything "up". however the things to look out for in terms of increasing signal to ranking factrs are the building of "Brand Perception" and Social Signals...
-
You are probably right... Just don't want to get tripped up because I am looking at my feet instead of the road in front of me.
Thanks for the reply.
-
re-adjust the link factor to keep it from getting a bump?
Well, in a weighting if one thing goes down then the others all go up a bit so that the sum of the weights is the same before and after. I think Matt is saying they are going to turn down the keyword-in-domain-name weight, which will have the effect of making every other factor go up a little bit. I think you can probably ignore all of this; I don't think it's actionable info.
-
So it will be a mute point because the weight will be spread across so many factors.
So you think they will re-adjust the link factor to keep it from getting a bump?
-
Since it's a weighting of many factors, everything else (the non-keyword-domain factors) should go up in relative proportion. I don't think they will explicitly turn up some other factor in order to counter the turning down of one factor.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to track my rankings on the keywords "dog" and "dogs" separately? Or does Google group them together?
I'm creating an SEO content plan for my website, for simplicity's sake lets say it is about dogs. Keeping SEO in mind, I want to strategically phrase my content and monitor my SERP rankings for each of my strategic keywords. I'm only given 150 keywords to track in Moz, do I need to treat singular and plural keywords separately? When I tried to find estimated monthly searches in Google's keyword planner, it is grouping together "dog" and "dogs" under "dogs"... and similarly "dog company" and "dog companies" under "dog companies". But when I use Moz to track my rankings for these keywords, they are separate and my rankings vary between the plural version and singular version of these words. Do I need to track and treat these keywords separately? Or are they grouped together for SEO's sake?
Algorithm Updates | | Fairstone0 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | | Parse.ly0 -
Are companies buying .company domains?
Hi All, Are companies buying .company domains? And does anyone have any thoughts on the future rank-ability of these domains? Kind regards! 🙂
Algorithm Updates | | Avid_Demand0 -
What happened on September 17 on Google?
According to mozcast: http://mozcast.com/ and to my own stats, Google had a pretty strong algorithm update on September 17. Personally I have experienced a drop of about 10% of traffic coming from Google on most of my main e-commerce site virtualsheetmusic.com. Anyone know more about that update? Any ideas about what changed? Thank you in advance for any thoughts! Best, Fab.
Algorithm Updates | | fablau1 -
Organic Search Result in google
Hello! Actually, I would like to know the major check points which decides the organic search result[Google]. I see many of the sites in first page which are not even having good level of page and domain authority. I am a beginner but i have done all the score card checkpoints and issue free pages 🙂 Some where i dropped on organic search result. Ex Keyword : blikkenslager Targeted page : http://www.nortekk.no/vi-utforer/blikkenslager-15/ Search Engine : Google.no [norsk (nynorsk)] Thank you for your help!
Algorithm Updates | | Webworld_Norway0 -
Why do I have 7 URLs from the same domain ranking on the 1st page?
I have a client that has individual pages for authorized dealers of their product (say "Car Dealers"). When you search for "brand name + location", Google returns 7 "dealership" pages from the parent company's domain as the first 7 results, but there is one that gets pushed off to the 5th page of the SERPs. The formatting of content, geo-targeting, and meta data on the page is identical on every single one. None of them have external links and there is not one extremely distinguishable thing to assess why the one page doesn't get placed on that first SERP. Why is the one getting pushed so far down? I know this may be a bit confusing, but any thoughts would be greatly appreciated. Thanks!
Algorithm Updates | | MichaelWeisbaum0 -
Domain Deindexed because of Redirect
I think this is an interesting topic to discuss though I'm looking for answers too. One of my well performing domain deindexed by Google today. Reason: Redirect from a 9 year old Deindexed domain (Must be penalysed) I believe this is done by one of my competitor. What you people suggest me to do now? Don't you think if this is the way Google treat the redirects after Penguin anybody can use this technique to harm their competitors?
Algorithm Updates | | HeIsHere0 -
How does an exact match domain.me rate for SEO
Anyone have any idea how an exactly matching keyword (using the "domain.me" register) will compare against an almost matching keyword in the Google .ie search engine. (assuming that on and off page SEO will be the same). eg, www.wigets.me against www.mywigets.ie Thanks
Algorithm Updates | | peterds2