Pass Page LinkJuice? Or Pass Keyword LinkJuice?
-
I have a popular page that is not one of the three pages that I am hoping to raise awareness of (want to focus on). The dilemma I am trying to understand is that I really don't want to encourage all the flow from the popular to ONE of my hopeful pages (focus pages).
Rather, I want to focus the keyword portions of that page to help the three hopeful pages. So I consider the rel=canonical tag.... err no. rel=canonical would pass ALL my popular page link juice to ONE of my three hopeful pages.
What's the best way to pass the keyword link juice relevant to each of my three hopeful pages their, um, portion, of the popular page link juice.
I'm white hat by preference. All four pages are good legitimate landing pages, and of course I dread sabotaging the popularity of what is working.
Suggestions? Advice?
-
If I am understanding your question correctly, you have a page on your website which has gained popularity. You would prefer three other related pages to benefit from this popularity. You did not share your URL so I will make up an example:
Popular page: apples
Other three pages: apple juice, apple sauce, apple butter
On your /apples page, whenever you first mention "apple juice" in content, use the phrase as anchor text pointing to the /apple-juice page of your site. Repeat the process for "apple sauce" and "apple butter".
This process will provide you with three relevant links in content which also capture the perfect anchor text for your page. It's the best type of links possible. The only thing you can do to further improve the value of these links is to ensure they are as early in the article as possible.
A secondary approach which is not as effective would be to offer a sidebar block titled "Relevant Articles" or something along that lines, and then offer links to the other 3 pages in that block.
-
Sometimes asking a question publicly exposes those "oh! duh..." epiphanies.
Of course, adding content to my popular page that keyword-anchor-text-links over to a hopeful page... and do that for all three of my hopeful pages... will accomplish my goal. Still, I invite argument. Are there better ways?
Recommend an SEOmoz webinar or article that addresses this the best? (sniff... I LOVE SEOmoz webinars!)
-
Agreed. That is how I use it.
In my case, the page that became popular has good content specific to another page I have that I call a hopeful success. If only my hopeful success page had gained the popularity for that portion of why folks love my popular page.
Multiply that point time 3 hopeful pages.
-
You should place canonical link when two pages contents are identical or have a very little difference. If this is the case, so your popular page's text taht you not prefer is very close to the text you prefer you can place the canonical link. If You have a totally different content I think you should just place some links pointingg to your preferred page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much backlinks are required to rank a keywords.
I have a boxing gloves keyword kindly tell me how many backlinks required to rank this keyword
Moz Pro | | saadrazaa120 -
I got an 803 error yesterday on the Moz crawl for most of my pages. The page loads normally in the browser. We are hosted on shopify
I got an 803 error yesterday on the Moz crawl for most of my pages. The page loads normally in the browser. We are hosted on shopify, the url is www.solester.com please help us out
Moz Pro | | vasishta0 -
Moz page optimizer - avoid keyword stuffing
Hi Moz community, A quesiton about our dutch travel insurance website. Two weeks ago we had a ranking drop from 17 to position 35. The project is still fresh (we started in may this year). I quess penguin 4.0 didn't like our rapid linkbuilding. But we also receive a message in page optimization tool for keyword stuffing. When we analyze the homepage www.reisverzekering.net for reisverzekering (meaning travel insurance) Moz suggests to avoid keywords stuffing. But I dont understand, we don't use the keyword that much and Yoast doesnt give this message. How much key
Moz Pro | | remkoallertz0 -
No Info on My On-page Optimization Scan Reports
I'm not getting any information on On-page Optimization reports. I.E. All the Grade A - F reports are empty. How do I get On-page Optimization reports?
Moz Pro | | lbohen0 -
Keyword Difficulty Tool not working!
Hello everyone, I quite new to the pro service and I am still on my free trial and I have to say that it is perfect! However, I haven't been able to use the keyword difficulty tool for a couple of days as it keeps saying that there is a problem and that I should try again in 20 minutes. I tried several times and 9 out of 10 times I get this message. I have only managed to get a couple of keywords analyzed. Keep in mind that most of the times I am not using English terms but since it worked in the past I would think that this is not the problem. Any thoughts on how to fix this issue? Thanks in advance!
Moz Pro | | Somondo1 -
Keywords Best Practices for On-Page Optimization
Hi guys, we've successfully optimized our home page such that it receives a Grade A for 3 completely different, high traffic keywords. Looking forward to seeing the results! The keywords in question were identified by using the monthly searches reported from the Google Keyword Tool. For one of the keywords, the Google Keyword Tool differentiates between what I thought would be seen as being the same. For example, let's say Google reports these three keywords as high traffic keywords: tea cup
Moz Pro | | yacpro13
tea cups
the tea cup Using the On-Page Report Card, we get a Grade A for 'tea cup', but we get an F for the other 2 terms! I thought Google searches didn't really care about the plural form or adding the word 'the' in front. How should we interpret the result from the On-Page Report Card for the plural form of the keyword and with the word 'the' added in front? Would you track all 3 instances of the keyword independtly in your campaign, or would you just track 'tea cup'? Thanks!0 -
Open Site Explorer Page Authority
Hello, I ran a report on my website at http://www.opensiteexplorer.org/links?site=www.carrentalbuddy.com.au and noticed my page authority went to 1. I also noticed a lot of our results that were showing high page authority have dropped right down. I checked other sites and they all seemed fine but was wondering if this is a open site explorer issue or a a www.carrentalbuddy.com.au issue? Kindest Regards, Chris
Moz Pro | | kymodo0 -
Rankings not surfacing all my keywords
Usually they have a little day icon of when they will be updated, but I did some adjusting from around 65 to 98 keywords, but only 54 show up. Is this normal? Do I just need to wait? Some of my page 1 keywords are MIA.
Moz Pro | | mikescotty0