What will be the best practices of Video Optimization?
-
Please let me know the best practices of Video Optimization
-
Hi there,
Tom provided a great bulleted list, however the title of your video is probably one of the most important elements - not just for indexing but to attract the right viewers. You can see a great summary of video optimization here:
http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday-11080
Another opportunity is to use video sitemaps. Video sitemaps are similar to regular sitemaps - they provide Google with more information about your videos. It tells Google exactly where and what the video content is on your site and will help it get picked up.You can add duration, and incorporate keywords in the title and descriptions.
Compatible video types include: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv and need to be directly available via HTTP (which means no streaming media).
Reel SEO has a great overview Google Video Sitemaps - How to Create a Google Video Site map
You can also review more at Webmaster Central: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
I absolutely recommend video sitemaps, especially if you have many on your site. It's really a great way to increase visibility.
Good luck!
-
A quick Google showed me this result: Video Optimisation
Essentially these appear to be important
- HTML surrounding video
- Filename, title, description
- Video Files Metadata Optimization
- Keyword “video”
- Links and Backlinks
- Video sitemaps / MRSS / RSS
- Optimize your URLs
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube SEO: Can low quality videos you posted in the past hurt your seo for future videos ?
I have a very old youtube channel (10 years maybe) with some low quality videos and a few thousands subscribers. Now I decided to give it go and make good quality videos. But one question keeps coming: maybe the fact that this channel is old and with bad videos with very low retention, this would affect the seo of the new videos ? Is it better to start a new channel from scratch ? even if its more difficult ? Thank you!
Image & Video Optimization | | glinski.netflix0 -
Videos on Home Page
Hello, My company is currently in the process of editing our website's homepage. My creative team wants to add several videos to an already big home page. I would like a more simple and less interactive home page. There has to be close to a half dozen videos already on the page. I know that Google bots have trouble crawling some items like java. I also know that page speed is a huge factor and the mobile first index is quickly approaching. Is it ok to have all of these videos on home page? Could this due harm to the page. All the videos are hosted on Vimeo and typically expand from some sort of icon. Page load time has been an issue and this will probably be our last update before google's mobile first index. I just want to make sure I am giving the correct advice by saying there is no problem with 6+ videos on a home page. Any advice would be great! Thanks!
Image & Video Optimization | | aua0 -
Video Syndication in 2016
This doesn't seem to have been discussed here for a number of years, so I'm wondering what people think of video syndication in 2016? Is it a good idea for website SEO (backlinks in accompanying text)? Or for raising general web presence? Or generally pushing the video itself up the SERPS? Or is it better to concentrate everything on Youtube? I'm looking to raise a website profile that produces 4-5 videos a week presently but is only getting an average of 500-1000 views in each video.
Image & Video Optimization | | abisti20 -
Video Sitemap for product pages
Hi all- i have a video that talks about a particular type of product and have it set up on every page in that category. I am in the process of updating our video sitemap and want to know if I should list all the occurrences in the sitemap or just one? I had asked a similar question earlier about placement, but here I am specifically interested in the sitemap. Thanks! Ken
Image & Video Optimization | | CandymanKen0 -
Google Maps Reviews Disappearing - So Where is the best place to host them now?
I think a lot of people are having this problem. You spend years receiving great reviews on Google Places only to have the wiped out for no reason. That being the case what 3rd party sites do you all suggest that client reviews be hosted besides your website? Thoughts?
Image & Video Optimization | | webestate0 -
Best tools for checking competitors citations.
I am using whitespark and brightlocal to run citation checks for my clients. I was curious if there was a good tool to compare competitor citations + other local metrics easily without paying per report.
Image & Video Optimization | | waqid0 -
Placing video testimonials on website vs. YouTube
We have produced a number of video guest testimonials. Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)? Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website? Thanks.
Image & Video Optimization | | ahw0