SEO guide for journalists
-
I am looking for a white paper or similar focused on helping journalists (online) writing better and more SEO-friendly content.
If you know of anything or anyone who might be of help I would love to hear from you.
-
You might reach out to brentdpayne on Twitter. He worked for the Tribune for a number of years and gave SEO training to reports and may have some resources and tips he could share with you.
-
I would prepare for a meeting that would be fun... I would make up some funny headlines that can target the wrong audience...
hot dogs - can hot canines or frankfurters or hot feet
Then talk about how they can get maximum readership for their writing. (Jens mentions keyword research with is perfect) I would have some hypothetical stories and brainstorm with them to get possible titles. How will people be searching for this?
Make it fun. They will want you back.
-
This is true - The content is always a good read but the journalists often ask me how to do research which will help them perform better in search engines.
I have tried to show them how to look at Google keyword databases and to see what their readers are looking for however this tends to slow down their work (they need to produce a ton of articles everyday) so this angle is not really working.
I am therefore looking for someone with a track-record of helping journalists writing more and better articles in a way that works better with searchengines than "ordinary" content/article creation does.
Maybe it is an impossible task...or not at all necessary but I owe it to my clients to look under every rock before I tell them that it is impossible to improve what they are already doing :-).
-
If its a great content thats unique and a good read, what SEO would it need?
-
Robert,
I have been working with SEO for +11 years which I should have mentioned ;o). My bad.
My reason for asking is that I service a couple of large online media-sites and the journalists dont really want to read long SEO-books etc....they need hands-on advice for writing seo-friendly articles online. I am aware that the rules of good SEO applies to their needs/what they should do but I find it difficult to come across good whitepapers/books etc. written with the aim of helping journalists in their daily job. They create most of the content online but know very little about SEO-friendly content. Be aware that their Content Management System is already well tuned for SEO so the technical part is take care of.
-
Jens,
Assuming you are starting out in SEO my suggestion would be to start with the Beginners Guide to SEO. This will provide the underpinnings you need along with how to structure a page which is important. Whether journalist or web developer, the rules are essentially the same.
As you go along, read the blogs and the Q & A and you will learn a lot in a short amount of time.
You can also purchase books on SEO like The Art of SEO that was written by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola. This is a bit deeper but a good read.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I write for SEO?
Hi there, I am starting to write a blog and I wanted to know how to write for SEO correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length and keyword use. Could you give me some advise about this? Thank you!!
Content Development | | lucywrites0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
My Boss tells me personal narrative content isn't read online and bad for SEO, anyone else disagree? b/c I do!
I am in a constant debate that content 1st person or 3rd person doesn't make a difference in terms of SEO and what people on the web want to read. What do you all think? Does it make a difference?
Content Development | | GoAbroadKP0 -
Can you have too many words on a page for SEO?
One line of thinking is that you can not have too many words on a page because the more words you have the higher the chances that a long tail phrase will attract traffic. But can you go overboard with this? Is there a limit to the number of words on a page in terms of SEO?
Content Development | | ProjectLabs0 -
What is your opinion about: SEO SearchTerms Tagging 2 (WP plugin)
The purpose of this plugin is to strengthen our On Page SEO by adding new internal linking to the blog post using the most popular keywords used by search engine visitors to find the blog post from a search engine ( incoming search terms ). We can also display the most popular & recent search terms in the sidebar to get a side wide internal linking to the corresponding blog post. New since version 1.25: Automatically convert popular search terms into Post Tags.
Content Development | | cdrdz870 -
How much weight does UGC really have in SEO
Hi Guys....One of my sites has a blog and the site does very well overall.....however managing the blogs comments (fighting spam...attacks...general monitoring and approval) is becoming to much trouble. The blog itself really gets fed from facebook and most of the blog comments are done here. I am thinking of removing the comment section on the blog and only responding to facebook comments.....I am concerned though how much weight the "user generated content" carries with regards to SEO...it has always been said that it does carry weight but what if i get traffic to these pages and links but remove the comments ability... just really wanted to hear some opinions on this and how much respect i should give UGC. thanks for your time
Content Development | | nomad-2023230 -
SEO Moz logo
Is it ok to add the SEO Moz logo to the homepage of your website ? We are a UK based Internet Marketing company and we are looking to inform our audience that we use SEO Moz to manage our SEO clients campaigns. here is our site - http://www.onlinemediadirect.co.uk I am looking to add it on the SEO section to the left of the page.
Content Development | | onlinemediadirect0 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0