Keyword and URL
-
I have a client who has a popular name (like 'Joe Smith'). His blog URL has only his first name and the name of his company in it, like joe.company.com.
His blog doesn't rank well at all in the first 3-4 Google SERPs. I was thinking of advising him to change the URL of his blog to joesmith.company.com, and having his webmaster do 301 redirects from the old URL to the new one.
Do you think this is a good strategy, or would you recommend something else? I realize ranking isn't just about the URL, it's about links, etc. But I think making his URL more specific to his name could help.
Any advice greatly appreciated! Jim
-
Thanks so much your helpful advice. I really appreciate it! Jim
-
Maybe he has a company scheme for each employe to follow?
@james if your are building the subdomain only for seo / ranking reasons then Francisco is right, don't waste your time. maybe you go a little bit more into the details why you need a subdomain?
-
James, I had to read your question twice. Your client has a subdomain like joe.company.com and you want to redirect to joesmith.company.com?
Don't waste your time. Build quality links and watch the rankings go up. If creating a subdomain had the effect of having an exact match boost from Google, all of us here on SEOmoz would have created spammy sites. SEOmoz will not rank for SEO Tools by creating a subdomain seotools.seomoz.org
-
Hi Jim, if you are just starting / or Joe just produced a few content pages and didn't build up any incoming links you could change the name of the url and do a 301 to put more clarity for users looking for that name.
Next step will be to work hard, build good content & links.
A friend of mine has the same name as a famous football player but after 6 month he was able to outrank him. So be patient.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Woocommerce URL Structure Issue
Hi everyone ! To put you in context, I am doing an audit on an E-Commerce site selling auto parts with WooCommerce. I have some concerns regarding the url structure and here's why: Product category page url: /auto/drivetrain/cv-axle-shaft-assembly/
Technical SEO | | alexrbrg
Product page url included in the product category page: /product/acura-integra-cv-axle-shaft-90-01-honda-civic/ The way I see my situation is that the product page is considered by Google as an intern link and not as a page included in in the subfolder of the category page. 1. Am I right?
2. If yes, is there a solution to fix the issue with woocommerce to improve the category page ranking ? Thanks y'all !0 -
Redirect 'keyword-url' to improve ranking?
I was wondering if a good url, with a keyword in it, can help you improve the position of that certain keyword by redirecting that url to your website. To make it clear: We run the website www.terello.nl, and have the possibility to let the url www.iphonereparatie.nl (translation: iphonerepair) redirect to our website. Would this help us to rank for the keyword 'iPhone reparatie'? I hope that I made myself clear this way:) Otherwise i'm more than happy to clearify myself!
Technical SEO | | Jan-Peter0 -
URL Format
Often we have web platforms that have a default URL structure that looks something like this www.widgetcompany.co.uk/widget-gallery/coloured-widgets/red-widgets This format is quite well structured but would it just be more effective to be www.widgetcompany.co.uk/red-widgets? I realise that it may depend on a lot of factors but generally is it better to have the shorter URL if targeting the key phrase "red widgets" One thing, it certainly looks a bit keyword stuffy with all those "widgets"
Technical SEO | | vital_hike0 -
Are my Domain URLs correctly set up?
Hi Im struggling with this probably easy concept, so I am sure one of you guys out there can answer it fairly easy! My website is over50choices.co.uk and whilst using the free tools in Majestic it said that I had: 77 Referring Domains pointing to www.over50choices.co.uk and only 35 pointing to www.over50choices.co.uk/ And in Moz it said: The URL you've entered redirects to another URL. We're showing results for www.over50choices.co.uk/ since it is likely to have more accurate link metrics. See data for over50choices.co.uk instead? Does this mean that my domains arent set up correctly and are acting as separate domains - should one be pointing to the other? Your help appreciated. Ash
Technical SEO | | AshShep10 -
Keyword in URL vs organization
I have a jobs site that currently has the following structure for jobs: www.site.com/jobs/openings/1234.html Categories used to be listed this way: www.site.com/jobs/openings/accounting But we changed it to: www.site.com/jobs/category/accounting Does it matter? Is one better than the other? The page title, heading, and description also have the word "openings" or "opening" in them.
Technical SEO | | cmp1010 -
Where to place your brandname in your URL?
Hello everybody! Quick and short question: What is better when you want to rank for your your brandname? www.jobsbrandname.com or www.brandnamejobs.com I think for SEO it's better to use the last one but marketing has the wish to use the first one. Thanks for your responce!
Technical SEO | | ltom0 -
Order of keyword usage in URL
Hi, I have been wondering for a few weeks if the order of keyword usage for a long tail keyword made a difference. Today I ran an on-page report here for a new page which is a review of a product. The report warned about the keyword usage in URL which made me question my knowledge about this. let's say the page is titled Razer Mouse Review my URL is www.example.com/review/razer-mouse I thought it was a bad idea to repeat the same word in a URL, that's why I categorized all my reviews under review directory and avoided using the word "review" more than once. Should I modify this url and make it www.example.com/review/razer-mouse-review Note: I see the report listed this under "moderate importance factors" and still gave the page A grade. any ideas appreciated!
Technical SEO | | Gamer070 -
Hyphen in URL
Hi, I would like to know if the following statement holds true today or it doesn't matter whether we use hyphens or underscore If you have a URL like keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 ( highly unlikely ) . But If you have a URL like keyword1-keyword2, that page can be returned for the searches - keyword1,keyword2 and even “keyword1keyword2” Thanks
Technical SEO | | seoug_20050