How do i chaneg a url without losing pre-existing linkjuice?
-
my client has a page on his site: www.revisitors.com/REF/TEST
the page is for a free traffic offer...i have this page currently ranking 25th or so for "free traffic" - a great keyword to rank for to promote this offer with.....
i want the url to be www.revisitors.com/free-traffic.html and then change the title tags to free traffic | free targeted traffic
or something along those lines....i have hardly put in any linkbuilding work at all to get to 25 - it was a surprise but now that we are there i want to tighten things up and optimize as well as possible....
how do i do this without losing previously built linkjuice and without having a duplicate content issue for having both pages exist with a 301 redirect....
if i am wrong about something please dont hesitate to set me straight...i am only masquerading as an seo expert these days anyway.....thanks.
-
Hello Erik
Your page has a page authority score of 25 and a pagerank=4. So as you mentionned, link signals are not so bad.
To me you should follow this process:
- Identify keywords that drive visits to this page (www.revisitors.com/REF/TEST)
- Build a new page with content related to the old page to make sure that the content of the new page will stay relevant for google and users
- 301 redirect from the old page to the new one
- Modify the title
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice on the better URL structure to go with
I am rebuilding our existing website on a new platform and need advice on which URL structure would be the most ideal. The following examples are of a product that we have with a very long page title. Not all of our products have titles this long, but enough of them do to cause some concern. I was also wondering if I should end the url with file type .html or if leaving it out is better. Thanks in advance! OPTION 1. this example just uses the root domain and the entire product title separated by dashes http://ewheels.nextmp.net/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 2. this example uses the crawl path as well as the entire product title http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 3. this example uses the crawl path and just the part number at the end since the folders already contain all the keywords necessary http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/ace-2090aff01silace-20105aff01sil
On-Page Optimization | | elementmotor0 -
Placement of key words in URL
I notice that the MOZ Page Grader considers "/keyword1/keyword2-keyword3" in a URL string to be less effective than "/keyword1-keyword2-keyword3". Is this correct from Google's perspective? If I am trying to maximise my SEO for the page title "Business building tips", for example, does Google think my URL is more relevant if it's in the form: 1. www.website.com/business-building-tips
On-Page Optimization | | Gavin.Atkinson
2. www.website.com/business/building-tips or
3. www.website.com/business/business-building-tips My instinct tells me 3 is more powerful, but logic tells me if I have a whole section devoted to "business" and one of those pages is "business building tips" then 2 should work just as well, possibly better?0 -
Long url links
Just wondering about creating links.
On-Page Optimization | | Robotnik
Is it ok to have very long links?
Like: http://www.robotnik.com/computer-hardware-ram/8gb-ddr3-1600-desktop Is the above too long, is it better for SEO to be more to the point? Also For better SEO, is it better to use hyphens in a domain name or not?0 -
How long should I leave an existing web page up after a 301 redirect?
I've been reading through a few of blog posts here on moz and can't seem to find the answer to these two questions: How long should I leave an existing page up after a 301 redirect? The page old page is no longer needed but has pretty high page authority. If I take the old page down—the one that I'm redirecting from—immediately after I set up the 301 redirect, will link juice still be passed to the new page? My second question is, right now, on my index.html page I have both a 301 redirect and a rel canonical tag in the head. They were both put in place to redirect and pass link equity respectively. I did this a couple years back after someone recommended that I do both just to be safe, but from what I've gathered reading the articles here on moz is that your supposed to pick one or the other depending on whether or not it's permanent. Should I remove the rel conanical tag or would it be better to just leave it be?
On-Page Optimization | | ScottMcPherson0 -
Page authority still on 1 after url change and 301 redirect
Hi Moz analytics suggestion to help ranking is to have a keyword or phrase in the url so I advised a client to do this they changed one of their pages urls, this page previously had a page authority of 26 since the change its gone down to 1.
On-Page Optimization | | genkee
I advised them that they must do a 301 from the old page but they took a few weeks to do this, would this of affected it why is it not showing up yet its been 3 weeks now, since the 301 and 5 weeks since the url change.0 -
Onpage optimization different outcomes for keyword with or without accent
I am a little bit confused with the results of the onpage analysis. I am trying onpage optimization for a spanish word which has an accent.. The results differ from Grade A, if i use the keyword with an accent, e.g. ropa premamá (the spanish word for maternity wear) to Grade C if I run the report without the accent ropa premama. I assume that most users will rather search for the keyword without accent. Would this mean that I need to change my keyword to non-accent or doesn´t it matter?
On-Page Optimization | | svenmu0 -
URL and SEO
How much weight do search engines give the URL? We're a medical call center provider and medicalcallcenter is part of our URL. Does that help us much? Thanks!!
On-Page Optimization | | THMCC0 -
URL 404 errors after crawl? HELP!
I am getting Crawl errors. It shows multiple pages as. I know this is more of a technical question however, I cannot find the answer anywhere. I'm using wordpress www.mydomain.com/title-of-page/mydomain.com/contact WHAT IS THIS?!
On-Page Optimization | | ChristineWeinbrecht0