How to Target Multiple Keywords in Single Page
-
Hey There,
We're planning to target multiple keywords in a single page.. they keywords are definitely related and to an extent could be considered as synonyms..
We have a few questions as to how to optimize the page for on page and off page.
On Page
-
Do we mention all the targeted keywords on the page? At a maximum we could mention the keywords once..of course want to give out relevant and quality content and do not want to focus on keyword density
-
How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword
Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html?
-
How do we go about mentioning the targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions
-
What about HI, H2 and H3 Tags? how do we go about optimizing these
Off Page
While using off page we will of course vary our anchor text with the multiple keywords... this will make it look natural.
- Will we manage to rank for the multiple keywords (if we vary anchor text) that we're targeting if our backlinking method are strong?
Thank you all for your inputs and responses...
-
-
Not saying these are best... just how I do it....
1) How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword
I use most searched keyword.
2) How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions
I do something like this.... formal name: blah blah slang name
Brass Widgets: Also know as gold widgets are kickass....
- What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords
I optimize H1 for formal name and use slang (highest search volume) in H2
4) Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords...
I just include them in the text of the page.
-
Thanks EGOL... that was really very helpful and made a lot of sense...We did search for certain keywords and the synonyms did show up.. thanks a ton..
However, looking from an SEO point of view, few questions still remain unanswered and we're looking for views and opinions from the experienced that will clarify our doubts on the below:
- How do we optimize the URL structure for multiple keywords? For ex... We have keywords aa, ab and ac, where a is the base keyword
Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html?
-
How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions
-
What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords
-
Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords...
Thanks
-
Hi,
Me I am getting several keywords ranked on positions 4 until 1 and much more in p[ositions like 5-8 .I just get a C grade with the on page tool and after I build off page links with the anchors and site si ranking.Keywords are on 35-50% difficulty.I hope that helps.But EGOL is also correct. Depends on the keywords.I hope that helps
-
I sell a product that has a formal name, a slang name that is used by most customers, an archaic name that is used by old-timers (like me) and an ignorant name that people who are unfamiliar with the product often use.
The slang name has most of the search volume, followed by the archaic name. Our best customers are professionals who use the formal name.
I have made a point to use each of these names somewhere on every page of the site. However, I optimize for the formal name and the slang name. My site ranks well for all four of these terms. However, I give Google the credit for these rankings instead of saying that it is my expert optimization.
If I go to Google.com and search for the formal name, google bolds the slang name, the archaic name and the igonrant name in the SERPs.
You can test this for yourself... go to google.com and search for 'celebrity pics". You will see that "photos", "pictures" "pics" "celebs" "celebrity" and other terms are bolded in the SERPs.
If this is happening for your keyword variants then your optimization work is going to be easier.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a difference in SEO ranking value between a single backlink from a domain and multiple backlinks
Hi all I see that Moz gives data on Linking Domains and also External Links. The former being the number of domains which have one or more links pointing at your site and the latter the total number of links, including multiple links on the same domain. Apart from the potential benefit of people clicking the links and coming to your site and so increasing traffic, is there any SEO ranking benefit from multiple links? The only one I can think of is that you MAY get benefit from different anchor text for each link...? I'd be interested to hear any comment or experience on this. Bob
Intermediate & Advanced SEO | | BobBawden10 -
I want my website to rank on the first page for a very competitive keyword
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in. How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime? What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1. I think this one keyword could increase business greatly so it is a top priority for me. I appreciate all advice 🙂
Intermediate & Advanced SEO | | donsilvernail0 -
Swapping page keyword?
If we have swopped the keyword (leaflet printing) from this page http://www.fastprint.co.uk/leaflet-flyer-printing/ and moved it to http://www.fastprint.co.uk/ But the inner page is still ranking for the keyword is there a way to tell Google?
Intermediate & Advanced SEO | | BobAnderson0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
YouTube Page
Hi All, I am new here but already I can see that SEOmoz is a great place for SEO 🙂 I need advice... We have one client that have 100.000 views per day on their YouTube channel! Now they have about 15.000 per day and ask us what we can do with SEO for their YouTube channel. Thanks for help! All The Best, Sanel
Intermediate & Advanced SEO | | FighterSpirit0 -
Image Alt tags--always include the targeted keyword?
Question for all the SEO's out there. Do you always include your target keyword in the image alt tag? For example, if you had an article on osteoarthritis, and you included a photo of an old man, would you put "old man on a bench" or "old man suffering from osteoarthritis" -- even though you have no idea if the old man suffers from osteoarthritis?
Intermediate & Advanced SEO | | nicole.healthline0 -
Linkbait outranks actual target page?
Interesting dilemma I've run into. Working in an extremely boring B2B space and started making some quality content to grab some .edu links. Well, it worked. Let's put it this way, our target keyword is "{keyword} services" and we pulled in so many .edu links the resource page which is an educational resource with our target keyword in it, has now surpassed every commercial site and ranks second. The problem is, the page doesn't have much in the way of services on it, it's strictly educational and targets a different audience than our customer. The home page, our desired landing page, jumps back and forth between third and twelfth depending on the week. Any thoughts on how to make these flip flop? We're getting a ton of traffic to the wrong page and bouncing most of them at the moment.
Intermediate & Advanced SEO | | NetvantageMarketing0 -
What is the best way to scrape serps for targeted keyword research?
Wanting to use search operators such as "KEYWORD inurl:blog" to identify potential link targets, then download target url, domain and keyword into an excel file. Then use SEOTools to evaluate the urls from the list. I see the link aquisition assistant in the Moz lab, but the listed operators are limited. Appreciate any suggestions on doing this at scale, thanks!
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0