Does redesigning the website effects the SEO?
-
What are the precautions to be taken in redesigning the website ?
do it effect on link building?
I am planing to re design my website, most of the Keywords are already optimized by Google, and i have given many back links to it .
After redesigning my website will it get effected?
Kindly answer my question
-
A couple of recent great resources about redesigning websites without losing rankings are available at
http://www.seomoz.org/blog/achieving-an-seo-friendly-domain-migration-the-infographic
http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
They are aimed at migrating your site to a new URL, but much of the information they have is applicable in your situation about URLs and things to consider during a redesign.
-
"Wordpressing" a site does wonders for old outdated sites, mostly due to the ease of content creation as well as the automatic pinging serves & rss feeds built in. Almost all my websites have been redesigned into Wordpress and the results have been fantastic. Just remember to do those 301 redirects and things will work out eventually.
-
Great responses here. I would simply add that while you need to be keenly aware of the tips provided in these responses, don't be afraid to do a site redesign. Recently we did a site redesign for a new client who had decent rankings and traffic. We 'Wordpressed' their site, keeping all content, images, and the layout basically the same but simply placing it into a Wordpress format. Within a week after the redesign the client's rankings improved in 41 places, according to SEOMoz Ranking. What does this mean? It means that you should not be afraid to go forward with a redesign, because if done correctly you can actually improve your rankings without doing any SEO work.
-
Thank you for sharing your thoughts i am really thank full i will follow the guidelines and redesign the website thank you
-
Thank you for sharing your thoughts i am really thank full i will follow the guidelines and redesign the website thank you
-
An important topic to look at is the new changes at google, and already plan it in your website.
You will need to have content above the fold, and websites with that will be in advantage. http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
-
Hi Prasanth, I want to tell you that when websites are redesigned usually everyone is very focused on how it looks: the layout, the colors, the design-related images and so on. Changing these things usually doesn’t have a huge impact on search engine optimization. Search engines, being blind, don’t care much about what color your site is. They just read through the HTML and catalog the content.
The aspect of a website redesign that has a large impact on SEO is the site architecture. Site architecture deals with how many pages you have and how those pages are organized.
Changing the way your website looks shouldn’t have a big impact on your search rankings but changing the number and organization of pages can have a a big impact on your search rankings.
For more information please refer to the following link.
http://thoughtfaucet.com/making-things/how-to/website-redesign-seo-checklist/
-
I would add to what Bryan already said that while keeping URL structure is important, or at least doing proper 301 redirects if keeping URLs is not possible, a redesign is an opportunity to improve your rankings (but also to lose them) by changing a number of on-site elements.
Keep in mind at least the following:
-
unique titles
-
unique meta descriptions
-
proper use of h1 / h2 / h3 headers
-
proper use of your target keywords in anchor text for internal links
-
proper use of , and list elements
**_- proper use of alt and title tags for images
-
please consider using microformats (schema.org) if they make sense in your case
-
proper internal linking (analyze if all your internal pages are easily reachable. Even without changing URLs, you can still add or remove links on individual pages to improve the flow)
These are all elements which are easily changed during a redesign - for better or for worse.
Hope it helps in your decisions._**
-
-
Hi Prasanth,
If you are going to change the design of a website it will not affect your SEO so long as you keep your URL structure the same. So if your URLS are www.mysite.com/mycategory/my-page then you want to make sure that you use the same URL when implementing the new site. It is the URLS and the page content that have gained Google trust and authority over the years and not the design itself.
If you are changing the type of code your site uses (aspx to php) and just cannot keep the URL structure then you will need to make sure that you 301 redirect every single page to its matching page on the new site. (Eg www.mysite.com/mycategory/my-page.aspx will need to 301 redirect to www.mysite.com/mycategory/my-matching-page). Unfortunately, when you change the URL structure there is always some loss of page authority even when you have a 301 redirect in place. As for linkbuilding, make sure that all target pages that have incoming links 301 redirect to the new URL, then notify the site linking to you that your URL has changed.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My android website not showing on results
my website will index good،and its top on some few keywords but its not top for many keywords . << some time it showed on results but will be hidden after some time >> what you thing??? url is https://android-apk.org
Technical SEO | | moztabliq10 -
New website on new url?
We have a new website on a new url (been up for around 2 years now) and our old website is slowly fading in the background, we are now at the point where the money is still ok but we are having issues running both side by side, we have a calculator on each page and are thinking about removing this and adding a box with please order from our new site here (with url of similar page). Now the issue is we don't want to link for SEO purposes and google hammer us (thinking of no - following these) and we also have a penalty we got in 2012 on the site but we did get out of this, would this cause any issue to the new site?
Technical SEO | | BobAnderson1 -
What are the SEO implications of URLs that use a # in them?
I have several clients who have begun to ask questions about sites that are designed to look like a single page. When you click on a link, the URL changes but it uses a # before (i.e. http://www.kelloggs.com/teamusa**/#**/teamusa/athletes/kerri-walsh.html. What are the SEO implications of having a page set up this way? I noticed that Google has indexed this page but the indexed URL does not include a #. Is Google indexing a separate version of this page? Any insights would be really helpful! Thanks
Technical SEO | | VMLYRDiscoverability0 -
Two companies merge: website A redirect 301 to website B. Problems?
Hi, last december the company I work for and another company merged. The website of company A was taken offline and the home page was 302 redirected to a page on website B. This page had information about the merger and the consequences for customers. The deeper pages of website A were 301 redirected to similar pages on website B. After a while, the traffic from the redirected home page decreased and we thought it was time to change the redirect from a 302 into a 301 redirect to the home page. Because there are still a lot of links to the home page of website A and we wanted to preserve the link juice. Two weeks ago we changed the 302 redirect from website A into a 301 redirect to the home page of website B. Last week the Google webmaster tools account of website B showed the links from the 301 redirected website A. The total amount of links doubled and the top anchor text is the name of company A instead of company B. This, off course, could trigger an alarm at Google. Because we got a lot of new links with a different anchor text. A tactic used by spammers/black-hats. I am a bit worried that our change will be penalized by Google. But our change is legit. It is to the advantage of our customers to find us if they search for the name of company A or click on a link to website A. We didn´t change the change of address of domain A in Google webmaster tools yet. Is it a good idea to change the change of address of domain A into domain B? Are there other precautions we can take?
Technical SEO | | NN-online0 -
Domain redirect seo
Hello, my domain www.pacomarca.com and when i start the new campaing i get this pronblem: We have detected that the domain www.pacomarca.com and the domain pacomarca.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here. my domain is in networksolutions.com. how can i resolve it? many thanks Gonzalo
Technical SEO | | Kuna0 -
Passing SEO value from a subdomain
Hi Everybody, I have built a website (http://rugby.europcar.ie) which has gone viral and getting huge amounts of traffic world wide. The problem is, all the Facebook shares, tweets and other social traffic is all referencing the subdomain, and now www.europcar.ie where I want to build rankings. What are my best options for referring this ranking power to my main domain? Thanks in advance Ronan
Technical SEO | | notnem0 -
SEO tips for RSS feeds?
What SEO advice do you have for RSS feeds? Specifically, does the URL structure matter? Should the be noindex, follow or noindex, follow? Any other advice?
Technical SEO | | nicole.healthline0