Is it limiting to target low volume keywords for niche sites?
-
I run a Chicago Bears forum and my long-term goal to make it the most popular Bears forum on the internet (I know, huge goal). Because of that, I've been focusing on optimizing it for the keywords 'chicago bears forum'. However, being new to SEO, I only checked now and saw the search volume for those keywords is barely 2,000.
My question is, and this is probably an an obvious one, should I be switching my focus to more popular keywords such as 'chicago bears news' if I want to increase traffic to my forum?
-
If you mean do we have reporters contacting players/coaches/etc, no. However, when you search 'chicago bears news' only the first 4 are legitimate sources of information (newspapers and official Bears website). Everything that follows is just sites which aggregate all the newest articles by the top 4 sites. Since we report the newest developments as well via our forums, twitter account, and tumblr page, I don't see anything dishonest about saying that we are a source of information for Bears fans.
-
Is your forum a genuine source of news or is that simply BS?
-
Low search volume means there are not enough searches on that keyword for Google to serve search traffic for your ads. You may sometimes see a few impressions but most of the time a keyword with that label is inactive for search.
In Google trends, the term Search Volume Index is used. (http://www.google.com/trends?q=c...) look at chart.
-
Hmm. I think I may have misunderstood the results. What exactly does "search volume" mean?
-
Hello Xee, First of all I would like to tell you about the report that I had analyzed for you for which the keywords are 'chicago bears forum' & 'chicago bears news'. As I had checked the competition on both the keywords that is mentioned below.
Keywords Competition GlobalSearches LocalSearches
chicago bears forum low 1900 1600
chicago bears news low 9900 8100
The above report shows that both the keywords are having the low competition. Global searches means that are searches all over the world & local searches means that they are include only chicago city.
I think you should continue with the 'chicago bears forum' keyword only because it has low global & local search volume that helps you to increase the traffic to your forum.
-
Hi,
I think you answer your own question, some times people fall short and only limit forum traffic to forum keywords.
You need to be smart and have sections on your forum like:
-
News section
-
Blog section.
So rather than just targeting the forum traffic you can target multiple sections in your forum article section, have guest posts from other Bears fans and do soo many more things in this area.
Also make sure you use exact match search for your keyword research.
Kind Regards.
James.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Is my copy too keyword rich?
www.heartwavemedia.com - Wordpress - All in One SEO Competitors: photonsf.com, h2video.com, corduroymedia.com, thehivestudios.org I've spent the last week writing and tweaking my landing page copy along with my SEO page titles and descriptions. I think I finally feel pretty good about it but I'd like your professional opinions. Is it too keyword rich? Does it flow naturally? Is the voice fresh? Do my SEO titles vary enough? Thanks in advance for your thoughts and advice.
Keyword Research | | keeot1 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
How are similar keyword phrases related?
I'm new to SEO and have been reading a lot to try to get up to speed. There is one concept that I'm not clear about and am not sure what to search on to find an answer. Let's say I'm trying to target 2 keyword phrases "Wordpress SEO" and "Wordpress SEO plugin". In the content of my web page should I always write "Wordpress SEO plugin" because it'll count towards both phrases I'm trying to target? Or would Google be smart enough to only give me credit for "Wordpress SEO plugin" in that case and I should also put just "Wordpress SEO" in other places in my content? Hopefully that makes sense. Thanks in advance!
Keyword Research | | Yuba302 -
Comprehensive Keyword Research Report?
I'd like to provide a keyword research report to a client, that includes all of the keywords we're targeting, organized nicely along with relevant data for each (keyword difficulty, search volume, etc.). Is there a way to do this other than running an individual report for each keyword? I'd like to avoid sending them a 50 page document showing all of the keyword research 😉 Thanks for any help! Josh
Keyword Research | | JoshTurner0 -
Keyword Difficulty
is probably a "how long is a piece of string" question but wondered how to use the keyword difficulty tool, particularly in relation to the % and the wording moderate, what are these actually saying? Perhaps some of you could give details of how you use this tool and apply the % and term to real world situations, Thanks in advance, Lee
Keyword Research | | LeeMiller0 -
Evaluating Competition of a Keyword
I'm curious about how others evaluate the competition of keywords when putting together an SEO program: Do you place any faith in the competition listing in the Google Keyword Tool? Do you find value in SEOmoz's Keyword Difficulty tool? What other tactics or processes do you perform?
Keyword Research | | EricVallee340