How much do you pay your copywriters?
-
Hey friends. How much do you pay your copywriters? Is it be piece? I'm looking to do three different price points:
- Paying for just the copywriting
- Coming up with ideas and the copywriting
- Copywriting and finding a source to publish said blog post
Thanks for your help!
-
You may want to check freelancer.com recently I got a bid of $250 from a reputed writing company for writing 25 articles with around 500 words each. This is the outsource rates. Its for sure that threads should be original and you may have to dig around a bit on your own to find what sells and what doesn't. If you want the posts SEO optimized then thats another ball game which I doubt these guys will be able to deliver for the price. Hope it helps!
-
I have an excellent copywriter. He is studying English at one of the UK's best universities. He does quite a lot for me in his spare time to earn extra £ for his university lifestyle. The work he carries out for me is outstanding and without trying to sound smug... He only charges me £6 an hour!
The beauty about him is that he researches the subject in great detail before writing the article and they always sound like they are written by a guru of that specific field.
I think once you have found a good one, you will stick with him for most of your copywriting work.
I would be willing to pass you his contact details should you wish but please don't pass this about - I dont want him to become too busy for me! haha!
Matt
-
I pay purely for copy at £150 for 1 4-500 word article. Obviously this is much less than what many charge.
-
Copywriting can cost anywhere from less than $10/hour if outsourced to Asian countries such as Malaysia, India or the Philippines, to $160/hour for a very capable, local (Australian) copywriter.
As you seem to have already worked out, the difference in payment tends to revolve around the work done to research, edit, optimise, and even test and revise the copy, in addition to "merely" writing it.
At the lower end, I would expect reasonablly well-written copy, but I would need to provide a detailed brief, usually with my own research, and I have to edit, and test the copy myself. Often, this work means I'd prefer to just write it myself anyway. But if I want a piece of truly great copy, written by someone who is a genuine professional, especially if it is a formal piece of work such as a whitepaper, I have no hesitation paying higher rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there harm in publishing too much content, at once?
We are working on catching up with some competition, who has done a much better job over the last few years with content creation. We normally publish 1 article a day but are looking at scaling that up to 3 to 4 articles a day so we can get our content out there to compete with the other websites, in keyword space we currently aren't in. Is there a negative impact on publishing too much content at once? Is there a negative impact on publishing too much content at once? Besides the probable inability to market all of it, I don't see any issues since we will be getting our articles indexed and out there for Google to start building value on them. However, some team members are apprehensive about doing too much at once. What are your thoughts Moz Community?
Content Development | | GoAbroadKP0 -
How much do I have to differentiate syndicated content, exactly?
We have about 15-20 articles we'll repurpose on a partner domain (think: media outlet). To avoid duplicate content suspicion, how much exactly do we need to differentiate the content on the second domain? Yea, this is assuming we can't obtain a canonical for whatever reason. I've found some good advice here, but am looking for some quantification. Like: "A sentence/paragraph of introduction at the top of the piece, plus a link back to the original at the end of said introduction ought to do it." Any help is appreciated. Thanks! Tim
Content Development | | Jen_Floyd0 -
From a company perspective; would you recommend using a service like postloop to acquire additional blog comments through paying users.
I’m always hesitant when it comes to purchasing comments but it seems like a natural approach. Is this something that Google would take notice and/or frown upon? - Anything we should avoid? Any additional information would be helpful. Thank you in advance.
Content Development | | Ben-R0 -
Under the million at Alexa Global: 947,374 after 49 days, thank you so much guys.
My small new blog today broke the Alexa million after 49 days. It's like you've a child that growing up between your hands. And you see it achieve Goal after goal even at his/her startup with basic skills which need some improvements. And at this point I feel like I'm not good enough because, after all, I'm not giving it what it deserves really (only 12 posts, some of them less than 200 words). I would like to thank my god, I do believe in him. Also, I would like to thank these authors and bloggers who techs me for four years about the value and the content and all this things. I read a lot of articles and posts. I remember that I read an article about the first rule which say write for someone not for something. I'm speaking to you directly and I think this is the point. I and you in one place and I speaking to you face to face. I received an advice from one of my reader in a comment and this mean a lot to me. What means there's a connection between us. What I've achieved is not a lot. But, I'm so happy with, as for a start up. What happened for now teaches me something and that's why I'm writing this post here. To tell something, that may help someone. From the day I entered here I've got a lot of help. I asked for thing and people helped me. I can say name, EGOL, Andy, Matt, Antonio, Donford, Dirk, Ross, Vic and Favilli. Thank you so much. In the next days maybe I'm going to leave Moz. I'm so confused about it really. Perhaps it's so early time to join. I've used nothing from Moz tools as I remember. Just the backlinks checker tool what gave me nothing and I sent a message to the help center and I got a useful reply for explaining the case but not helpful for the case itself. The case for me is, I've entered the supermarket searching for a specific android mobile phone and the supermarket got a very useful stuff, different mobiles types, laptops and other very helpful stuff. But, they don't have the specific android phone for me. So, I want to see what they got but, I've a primary need first. hmmmm, I don't know .. maybe. The most thing I loved at Moz is the community, you are really elite people guys and there's a girl I spoke with and I loved her really :D. Thank you for everything, you are the best.
Content Development | | Eslam-yosef1 -
Copywriters
Any suggestions where to find good copywriters, for digital marketing who will write expert content and promote? We looking to expand and thought someone here maybe able to help? Thanks Gary
Content Development | | GaryVictory0 -
How much content is needed
I have two clients whose websites have landing pages that feature a number of product links. In order to meet SEO/Google best practices, do I need to have additional content on these specific pages or will the links suffice? (Getpaper is an ecommerce; inpak is not) Any thoughts would be appreciated. http://www.getpaper.com/find-paper/inkjet-plotter-paper/color-bond-21-lb http://www.inpaksystems.com/bag-closing/bag-sewing
Content Development | | TopFloor0 -
Pay Per Post?
I have a PR 4/5 (it varies) blog with around 20-25k uniques a month. I'm wondering if anyone could point me in the direction of a half-decent place to hire blog writers? Basically I would want someone to crawl disability news (I can provide tons of it, it autoposts to my 'Drafts' section on wordpress right now.). So basically would just need someone to re-write it. I also see lots of places pay you to write reviews of their products on your blog. Is there any service which effectively take control of content on your blog? They can post whatever they want (as long as it's not spammy and it's relevant to my niche) sell those reviews, and in exchange rewrite disability news articles for me? Thanks
Content Development | | craven221 -
Finding a copywriter
Hi seomoz, This is not quite a SEO issue, but I have a feeling you may be able help. English is a second language to me and copywriting is not my favorite sport. So, I've decided to find a copywriter. But have no clue how to look for one. I have hired ton of programmers, designers, and other technical resources in the past. People that have concrete skills - programmer where I could say do X, Y & Z and I can check if X, Y & Z were done - are no problem for me to hire. It still takes a long time, but that's not an issue. I know I want the copywriter to write in certain style (style of seomoz.org, woot.com or doubleyourdating.com). How do you define writing like that? Can writing like that can be defined? And put into requirements? Do you need 'customer avatar' or 'marketing voice' document or something similar? How do I find a kick ass copywriter? Optimisticly hoping there is a better answer than just 'test bulkload of them'! Thank you,
Content Development | | AverageJoe
Your big fan!0