Any thoughts on why Nextag and MonsterMarketPlace are linking to our site?
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I'm looking in WMT at the crawl errors and I noticed that our website has gotten a lot of Not Found crawl errors that seem strange.
A lot of these not found pages are Display URLs that I use in PPC advertising, but not actual redirects (i.e. explorica.com/EducationalTrips). When I looked at how these links were being found, the inbound links were coming from Nextag.com and monstermarketplace.com, two sites that our company has never had a relationship with. We're an educational travel company, so we'd have no reason to.
When I followed the links, it looks like it's coming from their "Sponsored Links," but these aren't Google or Bing Ads. We don't even advertise on the content network. Example link: http://www.monstermarketplace.com/starters-and-alternators/alternator-motorola-style-12v-51a-10376 (the ads do rotate so my site might not appear when you check it out).
Anyone ever had experience with this type of issue?
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Our campaigns are running on Search Partner and I thought that might be the case too, but the anchor text (which is the display URL www.explorica.com/educationaltrips) goes to the correct PPC page, so I'm not sure why the display URL is getting crawled. These ads aren't new, but I doubled checked the Display/Destination URL thing and they are correct.
Another thing I forgot to add is that these links have exploded in the last month and nothing major settings-wise has changed in our PPC account.
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These are probably sites that are "Search Partners", so check your ad campaign to see if you have allowed both "Search" ads and "Search Partner" ads. I often feel that many of the "Search Partner" ads seem muchlike display network ads. The next thing I would check your ads to see if you have inadvertently put your display url into the destination url field on some of these ads.
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