Link Building Intricacies
-
I'm about to embark on link building campaign. I have several key phrases that I want to develop such as "health & fitness products" and "vitamins & supplements". My site is specifically targeted at Australia men. Should I also aim to include the words "Australia" and "men" in my link anchor text? Or should leave the qualifiers to the title tag for my destination url?
I'm also wondering, by having "health & fitness products" as my link anchor text and the same text in my title tag for my destination url, will that build value for the various keyword variations in my keyword phrase such as "health & fitness" and "fitness products"?
Thanks!
-
Given the over optimisation penalties that google are applying, I would use 90% brand anchor text and then vary the anchor text around the main keyword you are trying to rank for on each page
Exact match is pretty much dead or dying. Use your page content and internal linking to let Googel know the contextual relevance of the keyword you are attempting to rank for
Stephen
-
In terms of “Australia” and “men”, I would suggest using Adwords-keyword tool or similar tools to see what people are searching try mixing product/category with gender terms e.g. “vitamins men”, “vitamins man”, “vitamins male”. If people are searching for these phrases I would suggest using them in your anchor text. I would expect people to be searching for man or male relates health and fitness products.
When using Adwords remember to use Broad, Exact and phrases match types, to get the whole picture.
If your site is clear Australia site (.au) or it’s marked within Google Webmaster > Site Settings > Geographic target as Australian, then you will probably not need to include Australia in the anchor text. But please check first.
I would recommend varying your link text on external sites. You can get idea of alternative phrases from Google Adwords>Keyword tool, Google Suggestions and “related searches” on the Google search page, also use a thesaurus. When the link is in a paragraph sometimes consider using site name or click here, so Google & Bing will look are the surrounding text.
In terms of on-site, I would have anchor text, file names, title pages and h1 titles in line with each other (not necessary the same). So when a visitor navigates from Google/Bing to your site & through your site they feel that they are getting what they clinked on, while building a strong SEO optimisation of the key phrase for that page.
Hope this helps.
K
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman1 -
Choosing an Affiliate Software & Link SEO-Value
Hello everyone. I'm looking for recommendations for affiliate software. I'm also curious if there is any truth in the "SEO-value" that some softwares are touting as a benefit. Choosing a Software: This Moz Blog Article says to build it yourself. However, I'm inclined to use an out-of-the-box software for advanced features such as real-time analytics for the affiliate, w-9/1099 processing, etc. MozPerks promotes hasoffers.com which seems overly pricey ($230/month with perk discount) and OMNISTAR who just left me on hold for 10 minutes (and still no anwer from their sales department). So I'm still looking. Any recommendations? SEO-value of Links from Affiliates: Here's an example of what OMNISTAR claims about the SEO value of the way they structure the links from affiliate sites to my site. I hear a variation on this pitch from each software and none of them seem to agree. Does Google want me to clearly tag promotional vs. editorial links? Is there SEO-value in promotional links on affiliate sites or is that a load of bologna? Thanks a bunch!
Affiliate Marketing | | Harbor_Compliance0 -
Tweeting affiliate links...?
I work in the music business & am published music producer. I'm an authority in my niche. Yada yada. I have a website that sells products to other music producers. I recently set up an affiliate partnership with someone who is also in the music business but on the management side. She is not an authority to my customers as far as music making goes. But she does have a huge following of people who are EXACTLY who I am targeting. She has been tweeting my affiliate links. The traffic has been great, but the purchase response has not been. I've had much better responses from reviewers and other music producers who have tweeted my links. I was just wondering if anyone had any tips for the most effective ways of tweeting affiliate links? Thanks!
Affiliate Marketing | | PedroAndJobu0 -
Links exchange - Penguin update potential ??
Hi Everyone, If site A and site B exchange links in the past, it used to be kind of voided. So it is a practicve that we had pretty uch put on the side. But with the new penguin update, do you guys think that if 2 web sites are contacting each other to share a link in the interest of the user that it might be a new best practice to implement? Example, Car site contact car suspension site to exchange a link on relevant content such as blog articles or specific content on a page. What are your thoughts about that ? I am curious to know if anyone is wondering abouot that... Thanks, Alex
Affiliate Marketing | | webit400 -
What is the negative effect of getting affiliate links to your domain?
Are the negative effects of affiliate links to your domain bigger than the positive effects? Is it better to use a subdomain for your affiliate campaigns? (Because of linkprofile no follow links or time on page effects?) Thanks for responce!
Affiliate Marketing | | ltom0 -
SEO and Affiliate Links
Hello, We run a travel related website and we started to run our own affilate newtwork to promote the sales of our products. At the moment the affilate links pont to a spacific affilate url in order to tack conversions : abcweb.com/affiliate/nameqaz I'm wondering how is the best way to run a private affilate programm considering SEO: Is there a way yo benefit from those links ? What are the best strategies to do this? If yes, Is there any benefit from redirecting 301 those links to the original page (the one accesible to google and the one we want to rank for) or is it better to use a king of canonical method. Thanks a lot for sharing you experiences , giving your opinion and indicate resources. Best Regards Daria
Affiliate Marketing | | stereo690 -
Link juice from my affiliates to my site
I'm setting up an affiliate program through 1shoppingcart. Even though I run 3 different websites, the way their program works is that I have to have 1 domain name that my affiliates get as their affiliate link, with their unique id attached at the end. I can give them multiple links that will redirect to various places on my 3 websites, but those original links that they put on their site will all be to just 1 domain. I'm wondering if I still get link juice to my sites even though the links are obviously being redirected? Does it depend on the redirection method? I was just thinking that getting hundreds of affiliates who run related sites could be a very good seo boost if they're all linking to my site, but I feel like it's going to be wasted because of this redirection thing. Hope this made sense. Thanks very much,
Affiliate Marketing | | philraymond
Phil0