Can our white hat links get a bad rap when they're alongside junk links busted by Panda?
-
My firm has been creating content for a client for years - video, blog posts and other references.
This client's web vendor has been using bad links and link farms to bolster rank for key phrases - successfully. Until last week when Google slapped them. They have been officially warned on WMT for possibly using artificial or unnatural links to build PageRank.
They went from page one of the most popular term in Chicago for their industry where they had been for over a year - to page 8 - overnight. Other less generic terms that we were working on felt the sting as well.
I was aware of and had warned the client of the possibility of repercussions from these black hat tactics (http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo#jtc170969), but didn't go as far as to recommend they abandon them.
Now I'm wondering if one of our legitimate sites (YoChicago.com), which has more than its share of the links into the client site is being considered a bad link. All of our links are legitimate, i.e., anchor text equals description of destination, video links describe the entity that is linked to. Our we vulnerable?
Any insight would be appreciated.
-
Hi Mike,
I'm glad that you had the foresight to warn the client ahead of time. A lot of people are learning the hard way that quick-and-cheap link building methods can indeed cause penalties. My inbox is full of examples
Worry about links coming into your site that aren't legit, and links going out of your site that are irrelevant to low-quality sites. The fact that YoChicago.com happens to link to a site that has an unnatural link profile should be no problem.
-
I dont believe Google punishes sites for external links, they cant. If they did my competition would be F'd.
All the warnings and fuss is about "over stuffing keywords" on a page or doing other unnatural activity on a page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regular links may still
Good day: I understand guest articles are a good way to pass linkjuice and some authors have a link to their website on the "Author Bio" section of the article. These links are usually regular links. However, I noticed that some of these sites (using wordpress) have several SEO plugins with the following settings: Nofollow: Tell search engines not to spider links on this webpage. My question is: If the setting above was activated, I would assume the author's website link would look like a regular link but some other code could still be present in the page (ex, header) that would prevent this regular link from being followed. Therefore, the guest writer would not experience any linkjuice. Any idea if there's a way of being able to see if this scenario is happening? What code would we look for?
White Hat / Black Hat SEO | | Audreythenurse0 -
Why would my domain authority drop 2 points ?and how can i bring my domain authority back up?'.
why would my domain authority drop 2 points ?and how can i bring my domain authority back up?'.
White Hat / Black Hat SEO | | aronwp0 -
Speculations about current and future status of Panda
I would like to discuss how you think Panda is currently affecting the Google index, and if actually the so much discussed "Panda Update" is still an hot topic in the SEO world. We got the last official manual update back on March 14, and at that time Matt Cutts said that Panda would have been integrated in the regular algorithm. Fact is: since then I haven't heard about Panda anymore, despite my main e-commerce website as well as many others, is still under a strong Panda penalty. I have worked hard in the past 2 months to cleanup my site, removing thin and duplicate content. But so far I haven't gotten any positive signs from Google. Can we say that Panda is now officially integrated in the algorithm? Do we have any signs on that? If so, why we can't see any improvements on our sites, well cleaned-up? Thoughts? Speculations? I am eager to know your thoughts about this very sensitive issue that looks like has been forgotten a little bit in the past few weeks. Thanks!
White Hat / Black Hat SEO | | fablau0 -
Setting up a Blog for more inbound links
Site A is my Main Site.
White Hat / Black Hat SEO | | CLTMichael
Site B is my Blog. Is using site B to link back to site A a good idea or should site A have it's own blog going after keywords?1 -
Need advice on best strategy for removing these bad links.
Heres the scenario... We recently took on a new client who's previous seo company had partaken in some dodgy link building tactics. They appear to have done some blog comment spam, very poorly. The situation we are now in is this: We have a site with an internal page deemed more important than the homepage (the homepage has 60 linking root domains and the internal page 879). It looks as though the previous seo company submitted a disavow request, theres a message in webmaster tools from a few weeks back saying it had been received, but no further correspondence. I have doubts as to whether this disavow request was done correctly... Plus im not sure that Google has issued the site a warning yet as they are ranking position one for the keyword on the internal page. Our clients want us to handle this in the correct manner, whether it be to simply ignore it and wait for Google to send a warning about the links, remove the offending internal page and leave a 404, or try to disavow the links that google doesnt know about yet from 800+ websites. Suggestions for the best practice for dealing with this situation? Any advice is much appreciated, Thanks, Hayley.
White Hat / Black Hat SEO | | Silkstream0 -
Site being targeted by hardcore porn links
We noticed recently a huge amount of referral traffic coming to a client's site from various hard cord porn sites. One of the sites has become the 4th largest referrer and there are maybe 20 other sites sending traffic. I did a Whois look up on some of the sites and they're all registered to various people & companies, most of them are pretty shady looking. I don't know if the sites have been hacked or are deliberately sending traffic to my client's site, but it's obviously a concern. The client's site was compromised a few months ago and had a bunch of spam links inserted into the homepage code. Has anyone else seen this before? Any ideas why someone would do this, what the risks are and how we fix it? All help & suggestions greatly appreciated, many thanks in advance. MB.
White Hat / Black Hat SEO | | MattBarker0 -
Google-backed sites' link profiles
Curious what you SEO people think of the link profiles of these (high-ranking) Google-backed UK sites: http://www.opensiteexplorer.org/domains?site=www.startupdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.lawdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.marketingdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.itdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.taxdonut.co.uk Each site has between 40k and 50k inlinks counted in OSE. However, there are relatively few linking root domains in each case: 273 for marketingdonut 216 for startupdonut 90 for lawdonut 53 for itdonut 16 for taxdonut Is there something wrong with the OSE data here? Does this imply that the average root domain linking to the taxdonut site does so with 2857 links? The sites have no significant social media stats. The sites are heavily inter-linked. Also linked from the operating business, BHP Information Solutions (tagline "Gain access to SMEs"). Is this what Google would think of as a "natural" link profile? Interestingly, they've managed to secure links on quite a few UK local authority resources pages - generally being the only commercial website on those pages.
White Hat / Black Hat SEO | | seqal0 -
Which of these elements are good / bad link building practices?
Hi, I need some help. I recently got some help with an seo project from a contractor. He did 50 directory submissions and 50 article submissions. I got good results, going up about 20 places (still a long way to the first page!) on google.co.uk on a tough key word Since this project I learned article marketing is not cool. So I am wondering about what I should do next. The contractor has proposed a new bigger project consisting of the elements listed below. I don’t know which of these elements are ok and which aren’t. If they are not ok are they: 1) a waste of time or 2) something I could get penalized for? Let me know what you think?? Thanks, Andrew 100 ARTICLE SUBMISSIONS [APPROVED ARTICLES] -> 1 article submitted to 100 article directories 50 PRESS RELEASE SUBMISSIONS [APPROVED & SCREENSHOTS]-> 1 PR writing & submissions to top 50 PR distribution sites each 150 PRIVATE BLOGS SUBMISSION [APPROVED ARTICLES] -> 1 article submitted to 150 private blogs submission 100 WEBSITE DIRECTORY SUBMISSION -> 1 url (home page) submitted to 100 top free web directories 50 SOCIAL BOOKMARKING [CONFIRMED LINKS] -> 1 url of site submitted to top 50 social bookmarking websites 40 PROFILE BACK-LINKS [CONFIRMED LINKS] -> 1-3 url's of site submitted and create 40 profile websites 50 SEARCH ENGINES -> submission to all the major search engines 20 NEWS WEBSITES -> Ping all links from reports to news websites
White Hat / Black Hat SEO | | fleurya0