Press Release- Is it worth it?
-
I have seen a lot of Press Releases used to generate links. Is this a tactic that is worth it? If so what are the best sites to use for the PR? Any suggestions or examples?
I am more than willing to do PRs; i just want to be able to focus my effort on things that will have a return.
Thanks!!
-
In my experience, the best return you get is when you send your press release to individual editors/influencers. I have used PR Web, but have not found nearly as much value as actually contacting individual editors. Time consuming? Yes. But we've gotten some great press/links back.
-
I've run into problems with news releases getting lots of inbound links and then ranking higher/better than core pages that I'd rather have ranking for similar subject matter/keywords.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
Is it worth getting a backlink to a page that will be 301'd?
I have an opportunity to get high value backlinks (from the Emmy's) to a landing page before our new website is live. The backlinks won't be free and they would go live before the website is live. Is it worth spending the money if the landing page will be redirected once the site goes live?
Link Building | | TimThiel0 -
Press Release, yay or nay?
Hi guys, I've got an ecommerce client who has asked if we should generate a press release when they add a new range of products/add a new brand? Is this a good idea? Do we just publish it on their blog or do we send it our to PR websites to distribute with links back to the site. I don't want it to be spammy, just announcing a new brand. Any thoughts or advice would be appreciated. Thanks
Link Building | | trCreative0 -
Worth paying for directory listings?
I'm going through the recommended SEO directory list but I notice that most of them are paid listings. I have been told that it is not worth spending any money on this, so why are there so many recommended in this list?
Link Building | | BridalHotspot0 -
Do Press Releases Show Up as Links?
We release a press release nearly a year ago: http://www.prweb.com/releases/2012/2/prweb9185282.htm However, I can't find the links or the prweb.com linking domain in our link profile. I've see MarketWire links show up in competitors' profiles. Is this just an issue specific to PRWeb or am I missing something? Thanks!
Link Building | | Kibin0 -
Is bold text anchor link worth the higher price tag in directory listing?
Does it make a difference with Google if anchor link text is bold? The niche directory is offering regular lifetime listing for $199 (actual page pr 6) or bold for $349 (same page, same position). Also bold link has option of including email address. Does email address have any effect on SEO? Seems like a bad deal for bold, isn't it?
Link Building | | SirMax0 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Video on press releases
Can I use the same video (hosted on my website, static URL) for 2 completely unique press releases/articles)? Would this make it less unique although the subject on those to press releases would fall into the same category (travel) but will have different content?
Link Building | | echo10
