How to target local searches?
-
How do I start to target a national audiences? I currently get most of my hits from The US and Australia? But I see no reason why I don't get vies in Canada and The UK.
-
Well when you say local are you looking for people who are searching "service keyword canada". For example "best dentist in canada" or something like that?
Having pages built out by location is going to be key opposed to just trying to write content on one page. But the trade off is you do not want to just write poor content for the sake of building out pages. You need to come up with a strategy that makes sense. So I will use the dentist example above. Say you are a website that talks about the best healthcare by region.
You would make a page per location and highlight businesses. Top paragraph would be an h1 for the city/area plus the service and then have a paragraph of unique content about it. Each business could be a page and link back to the main page. Also maybe writing about news in blog posts in the area and using more internal linking will be key (not using exact match anchor text all the time but something that just makes sense).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
Personalised Geo-targeted results - How does Google pass link juice?
Hello, Many websites now serve specific home page offers based on the location of the customer, my question is, how does link juice flow around a site when the links (this case from the homepage) are served up based on a visitors location? Internal links from your homepage are valuable for ranking that product well in the SERPs so how does Google deal with this? So, for example, a car hire website based in the UK. If you arrive on the care hire website sat in Manchester (Northern UK city), on the homepage the website serves offers of car hire deals in Manchester, Leeds, London and international destinations. If you arrived on this website from London (Southern UK City), you would not see the Manchester link at all but London, and other cities in the South. In this case, when Google crawls the car hire website, it will see internal links but a)which version and b) is there any way of sharing this link value around? Basically, we want to understand if Manchester in this case will get the benefit of an internal homepage link from Google even though we only show Manchester to people FROM Manchester, OR, do Google only give juice based on one version of the website, a generic UK version? Or to put it another way, is there any way of cashing in on both geo-targetting the customer based on their location AND getting link juice from those geo-specific home page links? Perhaps there is some code or way of telling Google that people from Manchester (a certain % of our visitors) will see a homepage internal link for Manchester that will pass some small % link value?
Search Behavior | | xoffie0 -
How come some local 7 pack listings link to site and some link to the G+ page?
Does anyone know how to fix this issue? Even though a site profile has had the website added to it Google continues to link the main "title tag" link to the G+ page and not the actual website domain. Thanks for any info in advance! https://www.google.com/#sclient=psy-ab&q=dog+sitting+in+rockaway&oq=dog+sitting+in+rockaway&gs_l=hp.3..0i22i30l4.14871.16189.1.16397.8.8.0.0.0.0.296.2042.2-7.7.0...0.0...1c.1.15.psy-ab.Y1db0jo77V0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.bmk&fp=722b460c2153b7be&biw=1920&bih=910
Search Behavior | | irvingw0 -
Does Google recognise locality
We have been undertaking some website work recently and have identified that within our own geographical location of Hull, the www.styletech.co.uk website is first on page one. However, when moving approximately 30 miles away we are on Googles fourth page. We are in an independent network area e.g. Kingston Communications rather than BT, would this have an impact on how Google responds?
Search Behavior | | StyleTech0 -
Keyword order on location searches
If someone is trying to find a service in a certain area they might use Google to search for "London plumber", "Plumber London" or "Plumber in London". Is there any research to show which of these tends to be used most, or are they all roughly the same? Thanks!
Search Behavior | | MagicianUK0 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0 -
Paid search impact on Organic Search traffic - Is it in the positive side or negative side?
Recently came across an article stating that Paid search may affect traffic through Organic search. Did anyone have similar experience?
Search Behavior | | gmk15670 -
Geo-targeting / Presenting Unique Content
A client is debating housing two websites under one URL. The sites would offer similar services at different price points. For example, if a user was coming from a San Fran IP they would be presented with the "high-end" packages while another user coming from Dallas would get the "low budget" content. What are the SEO implications? I know that auto geo-targeting can sometimes be risky. It seems like IP locators aren't accurate all the times (especially from a mobile device). Advise? Basically, the client wants to make sure that a Dallas user will be presented with the "right" keywords in the SERPs. What would you recommend? Thanks!
Search Behavior | | lhc670