Evaluate the value of domain
-
We have a chance to purchase a domain with our main KW dot net. We are already a competitor for this KW in its other variations. This domain is currently being used as a re-direct to another site.
What are the risks associated with changing domain names and how to best evaluate if this domain will even help us win that KW in Google results?
-
I'd ask that question again when people have a better understanding of the Penguin update.
Although with all of the work Google has done over the past few years to push brand and devalue exact match domains I would personally invest in something other than redirecting my domain to a genericKW dot net. This is just a philosophical point though - I don't have hard facts to back it up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we use a separate domain for franchise recruitment?
I represent a franchisor and we have two marketing campaigns: attracting customers to purchase our service; and attracting potential franchisees to purchase our business. We're torn between simply putting franchise-related content on our existing consumer website, or building a completely separate website for franchise recruitment. Building a completely separate site would involve a separate SEO strategy to build domain authority and backlinks... so we're thinking the better strategy would be to simply piggyback off of our already existing consumer website. Any advice?
Intermediate & Advanced SEO | | kimberleymeloserpa0 -
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | | vtmoz0 -
Ranking Above sub-domains
So I work for a company that has a very successful affiliate that operates under a third level domain name such as "region.company.com". Their SEO practices are very good and they rank highly in keyword searches. However "company.com" does not even though it is not a subdomain. Even after optimizing the company.com's pages etc, the regional sub domain ranks much higher for keywords and the main company fails to rank at all. Is Google discounting the main company's page? Is it a matter of trust or time? or is it something else? How can I get Google to prioritize the main company website rather than a lower level domain affiliate?
Intermediate & Advanced SEO | | Resolute0 -
Page and Domain Authority
How much Page and Domain Authority we need to look for to secure a backlink.
Intermediate & Advanced SEO | | ross254sidney0 -
Is it safe to redirect our .nl (netherlands) domain that we have just purchased to our .com domain?
Hi all! We've recently developed a German version of our website with German translation and now we have just purchased a .nl domain, but with this one, we want all of the copy to remain in English. Is it ok to redirect our .nl domain to our current .com website or will this give us bad SEO points? Thank you!
Intermediate & Advanced SEO | | donaldsze0 -
Sub-domain and Sub-directory - Is there no difference
Hi, Last year Google announced that it will treat links from a sub-domain as internal links and not external - http://googlewebmastercentral.blogspot.in/2011/08/reorganizing-internal-vs-external.html. Does it means that now there is no difference between a sub-domain and a sub-directory and anyone of them can be used? Regards
Intermediate & Advanced SEO | | IM_Learner0 -
Buying domains with prior age and or PR
Is there any value to buying a domain for its PR or age? Or is it no better than a brand new unregistered domain name? On the flip side, is there any potential danger of buying domains with PR and age?
Intermediate & Advanced SEO | | peigenesis1 -
What to do with keyword specific domains
I have a few domain names with the keywords I'm trying to target for my website. My website currently has been in operations for a couple years, and while not hugely authoritative, has built some value. Now, are these domain names with keywords any use to me? Is there any point to forward them to my site? Do I try to build up a page (or a few of content) and then have a link to my main site? Any insight would be mucho appreciated! Thanks!
Intermediate & Advanced SEO | | gregalam0