Should we use a separate domain for franchise recruitment?
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I represent a franchisor and we have two marketing campaigns: attracting customers to purchase our service; and attracting potential franchisees to purchase our business. We're torn between simply putting franchise-related content on our existing consumer website, or building a completely separate website for franchise recruitment. Building a completely separate site would involve a separate SEO strategy to build domain authority and backlinks... so we're thinking the better strategy would be to simply piggyback off of our already existing consumer website. Any advice?
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Thanks for the advice!
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In your case there is no right or wrong way. All depends on your strategy and your budget. You can use a subdomain franchise.yourwebsite.com or a categoty yourwebsite.com/franchise in my opinion there's no a big difference.
As example you can check the Amazon's website on the footer you can check a variety of services of amazon that are related with their business but not with store (there is a mix of subdomain and internal pages)
Make Money with Us
Sell on Amazon
Sell Your Services on Amazon
Sell on Amazon Business
Sell Your Apps on Amazon
Become an Affiliate
Advertise Your Products
Self-Publish with Us
Become an Amazon VendorBut as we know, you are not Amazon and your budget is not unlimited
like Amazon's Budget.On that case, if you have the people to rank a site as soon as posible (Create the content, make a linkbuild, optimize your page) just do it. In the other hand you can use what you already have (website) and make it grow.
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