Finding your competitors - for SEM and Adwords
-
Hi,
I wish to understand how do we exactly compete against our competitors.
Do you mean to say that I search for a set of keywords and if results show something else instead of my website these others become my competitors. Is that all?
Do I have a tool to see who my competitors are and how can I compete against them?
Please kindly advice
-
I am on with google adwords to find good users for our saas based products in developing countries. The product is mainly for doctors which we have on the cloud.
The tools I am using are adwords,google analytics and Seomoz. Anything else which might help me during this process.
-
Work on link building essentially. Get good authoritative site linking you which is not easy but here is a link you can use.
http://www.seomoz.org/article/the-professional-guide-to-link-building-2011
Good luck!!
-
Great I get that now.How can I have a good authoritative site. We've been in the online Saas business for 3 years now primarily in India. How can we work towards getting a good authoritative score?
-
Using the KW tool SEO moz will tell you how hard is it to compete for a certain KW( SEO difficulty%) but it won't tell who is your direct competitor.
Depending on how authoritative is your site, generally you want to choose KW that has a low or medium comp. If you have a very authoritative site you might want to try the High competitive kw.
P.S:This analysis is for SEO mainly and not SEM.
-
Cant SEOMOZ tell me the same. On the other hand what are the best keywords to bid for in adwords. The medium or low ones or the high ones?
-
Hi,
First you need to make a search for a specific keyword that your are targeting. When searching you will see who is on the first page. These would be your competitors. The more ads you see on the right and the more competitive the keyword is.
Another way to find which keywords are competitive, The free adwords tool will provide good data and will tell you if there is a low, medium or high competition for specific KW. Adwords won't tell you which websites are your competitors. On the other hand, SEM rush (not free) will tell you who is your competition and which keywords they are ranking for.
Hope this helps,
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices: Mobile & Desktop Ad Design for Adwords?
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device? We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two? In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile? Thanks!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Adwords landing pages with no site links
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted. However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first. What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site? Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Conversion Rate Optimization | | JannetteP1 -
Adwords Remarketing Advice - Low Traffic Pages
Moz, I am just looking for a little advice if anyone has any experience with Google Adwords and remarketing in particular, I am currently looking through the Adwords help pages to gain a better understanding of how Adwords remarketing works, from what i gather this can be a really useful resource to use in certain industries and i have a lot of ideas and scenarios where i think this could work really well, I am just trying to get a good understanding of the how remarketing lists are built up, Using Rule based targeting for visitors that have visited a specific page that gains roughly 1200 unique visits every 60 days, so i have set the membership duration to 60 days, So if i use the visit of this page as a rule for my list, then in a little less than 60 days time then my custom ads should start appearing to these previous visitors ? My Question Am a right in thinking the remarketing list is like a funnel, once 1000 visitors are added to this list/funnel then my ads will start showing, but then as those visitors in the funnel have reached the 61st Day they will be removed, and replaced with the new visitors being added to the list for that day ? Aslong as my list remains above 1000 visitors it will continue to show, but if i were to drop below 1000 visits within that 60 days my ads would not be visible ? so i would need to potentially extend the membership period if this happens ? Apologies as i really struggled to explain this question as best as i can 🙂 Hope someone can drop me a quick comment and straighten this out to ensure that i am on the right track and i am understanding this correctly 🙂 Thanks a lot James
Conversion Rate Optimization | | Antony_Towle0 -
Adwords conversion data is contradicting
I am looking at my Adwords data from a segment of last year. It shows my total for all ad groups in this campaign at 18. I only have one ad and it shows 7 conversions. Where are the other 11 coming from?
Conversion Rate Optimization | | EcommerceSite0 -
Inheriting Adwords account and establishing baselines
Hi guys! I'm a complete newbie to the Adwords/PPC world. Right now I've been put into the situation where I'm in charge of my company's adwords account, but I'm trying to figure out the baselines and KPI's. I'm currently going through PPC Hero's resources, but I just wanted to reach out to the SEOMoz community for those people who are doing paid search in-house for their own companies. Right now, I haven't done much to our account other than add/delete a few keywords, and pause few campaigns that weren't relevant anymore, as well as some light reporting. What have you done in terms of an action plan to start moving the meter for your own respective companies whilst inheriting accounts? Would appreciate any resources that have helped you get a stellar ROI for your own companies! Thanks!
Conversion Rate Optimization | | will_lam0 -
Does Anyone have tips or resources for Adwords Re-targeting Campaigns?
Hey everyone, I have a retargetting campaign with a 0.09% CTR, a 1.04% conversion rate, and a fairly high Cost per conversion. I was wondering if anyone has any tips, resources, ideas, etc. as to how to improve our campaign? Links to external resources would be great. Thank you!
Conversion Rate Optimization | | jhinchcliffe0 -
Adwords and Seller Ratings
We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access. Thank You!!
Conversion Rate Optimization | | TP_Marketing0 -
Adwords Question
Hi, Not your standard SEO question, but I need expert advice all the same! I am looking to set up an adwords campaign to track several things. I need to track the initial page the click lands on from the PPC advert I then need to track this click to see if they click to register on the site I then need to track if they fill out the registration form and complete The aim of this is to measure just how many people click the PPC advert, then drop off the site as they go through the sign up process. Can this be done on adwords PPC tracking with the code adwords generates? and if not has anyone done something similar? many thanks all!
Conversion Rate Optimization | | theconstructioncentre10_gmail.0