Youtube Channel, Video SEO
-
I am providing some SEO consulting for a friend's company. They are an Investment Research and Portfolio Management firm. They started a blog about a year ago with most of their posts being short Youtube videos between 3 to 10 minutes in length, providing their take on what is going on in with the markets at the moment. Additionally, they've created a youtube channel which has a little over 1,500 subscribers.
The videos do fairly decent getting between 1,500 to 20,000 views (the later happens when a big financial blog links to them) but they are not taking full advantage of this great content in my opinion i.e hosting videos with a 3rd party like Wistia.
I think they should begin using Wistia or Vimeo Pro to maximize the SEO benefits as well as gather analytics about views. Then after they've milked them all they can put them on their youtube channel and target them for different keywords.
My question is, should they go back and switch out the videos on the old posts with videos hosted by a 3rd party, submit sitemaps, etc. or should they just leave them the way they are and only host new videos with a 3rd party?
I think they should switch out the old youtube videos but am not sure if this could cause any negative repercussions.
-
Cool, cheers Kyle. If you wanted to PM me with a link to their YT channel i can let you know where i think the content will perform best.
-
Thanks Phil all good points to think about further. I agree that since they are having success with YT it doesn't make sense to completely move away from that. Applying schema mark-up to the old videos should help max out those videos value.
I will be meeting their team in more depth this week to better understand their business and target audience but from what I know so far it seems their long term goal is to increase their blog's authority and popularity.
-
Hi Kyle,
So - I think you should ultimately let the content drive the decision here. You need to consider consider what audience the content will appeal to, where it will perform best and how the content works outside of the context of a supportive page.
Additionally, you need to look at the pages you want to embed the videos on and work out whether these are likely to generate rich snippets/improve rankings with securely hosted video content on Vimeo Pro/Wistia. Is that going to be the best use of the content vs the authoritative YT account they have built up.
My gut is to say that if they've built up a YT channel with 1.5K subscribers and they get up to 20K views per video - then they're clearly doing something well on YouTube and it would be a mistake to take down that content and undo all the good work. While YouTube doesn't necessarily drive traffic to your root domain or provide followed links - it is enormously valuable for branding, expanding an audience base and building out rich page types through embedded YT videos. Additionally, You also need to check to see if anyone else has scraped the content and uploaded it to YouTube. If they have, there is no point taking it down.
if you split the embedded videos and the YT versions, hosting the embedded ones with a third party - then while you may be more likely to get rich snippets and links - you will prevent the YT videos from doing as well as they can by restricting the overall views to those which took place outside of your site and domain.
Embedded YouTube videos do sometimes provide rich snippets back to the referring domains, especially if you apply schema mark-up, so i'd probably recommend doing that with the historical content and then making a judgement call re future creations dependent on the kind of content it is and what the wider marketing aims of the company are.
Concerning Analytics - the YT analytics are actually pretty good. Hotspots particularly gives you a clear indicator of how the content is performing, so I wouldn't want to suggest switching to a third party for that reason.
Hope that helps! Unfortunately it's hard to make a specific recommendation without knowledge of the company and the content. Video SEO absolutely has to be content driven and I'd hate to recommend something that disintegrated the wider marketing plans.
Cheers,
Phil
-
I strongly believe that your friend should use Wistia. Because their great/basically free advice gets so many views but there is a huge problem with YouTube that you it does not bring the people back to them they make people go on listen to something about finance and the people are happy but still end up going to the next thing was give them the information make much much better videos and the Ardy make now and get them come back to their site they should have a brief maybe 2 to 1 min. part and then say if you want the rest click this Link IT IS FREE then have the rest of the video hosted on Wistia at the end of the YouTube video & under. They take the people the free Wistia video a link to there site. Oh and use Wistia over Vimeo pro because it has site maps. The others want you to change them the have a sitemap.. I hope I was of help, Thomas Von Zickell Blueprint Marketing
-
Hi,
I think I'll submit video-sitemaps with all the content and host the new content with a 3rd party.
If he has something like a top 10 or 20 videos I think I'll host them too.
Hope it helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDFs and SEO
Hello Fellow Mozers! Just curious... can or does Google read PDFs linked on sites? I always assumed they would be "read" much like images are...that is, the bots can't "see" the image they just read the link and title tag. I am doing SEO for a site that has many PDF forms and it just occurred to me that I have no idea about the relationship between PDFs and SEO Any thoughts would be appreciated!
Image & Video Optimization | | adamxj20 -
Why Do Some Organic Search Terms Not Rank a YouTube Video?
I have a video that is number 1 in the video search terms that is very well optimised and quality backlinked. Yet it does not rank in the organic results. Anyone any idea why, or what to do to achieve this? Many thanks in advance
Image & Video Optimization | | WSIDW0 -
Site videos and rich snippets - where to place video
Hi all, we have product videos that we are putting on our (new) site. The video thumbnail for a product is displayed along with image thumbnails on the product details page i.e. see here: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/nextbase-sdv48ac/ Click on the video thumbnail and a lightbox pop up window displays the movie. We would like to markup the videos with rich snippet markup. Is this possible with the videos setup in this way (i.e. video displayed in Lightbox) or would we need to embed the video in the product description text on this page (rather than thumbnail with Lightbox popup as it is at the moment) so that we stood a chance of getting a rich snippet on Google SERPs for our product detail pages? Thanks for any help.
Image & Video Optimization | | jasef0 -
Does it affect SEO if my "Menu Label" is a shortened form of my "Page Title"?
This might be a very simple question, but I'm just trying to make sure I don't make Google think I'm trying to pull a fast one. For example, my page title would be "Bridal Fashions", but the menu label would be "fashions" to keep the navigation panel simple and streamlined.
Image & Video Optimization | | MassMedia0 -
Video SEO: Should I add Video Transcriptions to You Tube Videos Even with Google CC?
So, You Tube allows plenty of room from descriptions. I think 5,000 characters. Google does a poor Closed Caption of our audio. Should I also be adding accurate transcriptions to the description field in YouTube to help my Video SEO. What are the pro's cons and is it worth doing?
Image & Video Optimization | | BlairKuhnen1 -
SEO for Explicit / Medical Pictures - Will It Hurt Rankings?
I have a client with page 1 rankings for several keywords. He wants to make some updates to his website. He is offering a new service and wants to show before and after photos of the procedure. He is an OB/GYN, so the before/after pictures are very explicit and have full nudity. How will this affect his rankings? Is there something that I can do to tell Google and other SE's that these photos are medical and not pornographic? Should I host them on another domain? Just looking for thoughts and insight. Thank you in advance!
Image & Video Optimization | | itrogers0 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
What is inside the SEO Training Videos?
Hi, I have read the book "art of seo", now I found that there is a SEO training videos " Ultimate Advanced SEO Bundle: Tips, Tricks & Tactics Volumes 1 & 2 URL: http://www.seomoz.org/store/4 What is the content inside? is it worth to buy even if I already read the book "art of seo"? please advise. Thanks -David
Image & Video Optimization | | David6800