Reputation Management and Keyword Choice
-
I am assisting a company with reputation management. While we know we must use our brand name plus a modifier (or many different modifiers) within our numerous company owned blogs, websites as well as within press releases, blog entries, and article topics - so that we can hopefully get all of our sites to push out the negative ones for the use of our name - the question is whether to simultaneously compete for popular keyword terms to gain more secondary traffic that may not be looking for our company name but product?
If getting more hits on our sites helps our rankings, then would it be worth targeting specific key phrases? Or, should we just focus on our brand name only at this point?
Thanks,
Pamela Ravenwood
SEO Essential Solutions
-
It would depend on the brand name a bit, and if there are common modifiers that tend to go with it. Just do the usual thing and check using Google instant to see any suggestions that come up, plus check search volumes with the keyword tool. If there's searches for "Buy <brand name="">" then yes it will be worth using "buy" and "item" as a prefix and suffix.</brand>
-
If you are there just for reputation management, I would advice that you push the brand name mostly. Of course, if you are targeting secondary (read related keywords) which point to the website's offering rather than the brand keywords, you are doing a great service for your client.
You can actually talk to your client letting him know about your intentions so that you maybe credited for the effort.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it OK to choose a Domain Name with Brand-name followed by keyword?
My client has a website (brandname.co.in) The website is popular in India (we show up 1st in SERP for our brand name as the search query in Google India) but results are different in Google US, Actually we are not even in the top 10 results in the US version of Google SERP. The Domain name (brandname**.com**) is already taken by another person and he isn't using the domain but expects around $100000 for selling the domain. So we are only left with the option of buying another domain name. My client provides business intelligence consulting services/solutions. What I would like to know is can I recommend buying (brandname-bianalytics.com)? Would this be treated as keyword stuffing? Is there a possibility that my website be penalized by EDM algorithm updates for my primary keyword(bi analytics)? Please advise.
Branding | | PaulineRose0 -
What should we consider in Online reputation management - negative URL or Negative Keywords?
Hello All I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management). Can any one please advise and explain why and what should I consider?
Branding | | barnesdorf
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS? Among these two which is more important ?? Negative URLs or Negative Keywords.? Do we need to classify keywords as negative or positive? in the report? Do we need to classify URLs as negative or positive? in the report? According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?" Any help would be appreciated....0 -
Is there any downside to have a product name (branded keyword) that has a top keyword in it?
The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword. Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are: will it appear we are keyword stuffing does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect Any feedback or ideas would be greatly appreciated. Thanks! Vince
Branding | | IFSNA0 -
Google+ Vanity Urls: Brand vs Keyword
We have recently been assigned a Google+ vanity URL for our Google page. By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand) My question is: Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?
Branding | | Czarto0 -
Negative Youtube Review - Reputation Management
One of our clients had a negative youtube review which is really hurting their reputation. The problem was solved and not even at fault of our client. The uploader of the video was contacted, but has forgotten the username/password on the account. If you search for the brand name of the company, this video shows up 2nd on organic google results which is pretty embarrassing. What strategies would you all use to minimize the effects of this video? Would you buy an adword for the company name to push the video down?
Branding | | jastos0 -
Anyone Know of Good Reputation Management Software?
Does anyone know of a Really Good Reputation Management Software or service? Something that will allow me to post reviews and monitor reviews in real time?
Branding | | kpeacy0 -
Would a 301 redirect on a keyword based domain be a worth-while investment?
Similar questions have been asked - but I couldn't find a direct answer to my specific question here. I have the opportunity to purchase our exact keyword phrase domain name for fairly cheap (if I sold red balloons it would be redballoons.com). If I i set it up to 301 redirect to our main domain - would it provide any short-term or long-term SEO benifits? ADDITIONAL INFO: I sell a service to a niche market and in a relatively short amount of time have been able to rank #21 on our main keywords. Our domain is fairly young (about 1.5yrs), but we are WAY behind our main competition in the link building category (they have been at it for 10+ years). I'm looking for an interim solution to drive genuine SEO traffic while we work on our link building over time. Our main keywords only get about 15,000 global searches per month (google) and some of those are not our market (don't know how many exactly). The competition for our keyword is classified as "medium" in google adwords. It's really only worth it to me if I can begin getting page 1 results from this practice. Thanks in advance!!!
Branding | | aaronharlow0