Switching to another CMS with different permalink structure, how not to lose organic traffic and Google rankings? Urgent Please!
-
One of my customers is in online jewellery sales business and they are going to change their CMS; the problem is there is no co-relation between URL permalink structure of the current CMS and the new one. What should we do so that we don’t lose our current organic traffic (also Google rankings) coming from indexed URLs in Google due to permalink structure change ?
Typical example:
Current URL: http://www.abc.com/pirlanta-nedir,AR-3.html
The new URL is going to look like this: http://www.abc.com/tek-tas-pirlanta-ar-4.html
-
100% agree on the 301 redirect strategy. The best execution is to 301 redirect each page to the new page on the new site. If you have a TON of pages and can not create a 301 redirection rule for every single page you should at least 301 redirect the proper directories to each other.
One thought is...since you will be doing this 301 redirect why not make the NEW urls user/keyword friendly? Also maybe build some directory structure to the site. Hopefully you will be doing his but just thought I should mention it.
-
Okay great, thank you so much Jonathan
-
No, if you use 301 redirections, you don't have to correct the old pages.
It's says something like that : "Hey Google, doesn't care anymore about this page, this (the new one) is the page to care about. You can transfert PR,... from the old page to the new one"
-
Thanks Jonathan, I found this as a guideline for 301 redirection: http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work
The thing is their website also have on page SEO errors such as duplicate page titles, duplicate content on different product pages etc. Shall we correct them all before moving to another URL structrure? Does that make any sense? Or building a correct on page SEO structure on the new CMS would be okay?
-
For me, you've no choice : you've to use 301 redirection from all your old url's to the new one
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
We operate in several countries and have this kind of domain structure:
Technical SEO | | Telsenome
example.com/us
example.com/gb
example.com/au For our schemas we've planned to add an Organization schema on our top domain, and let all pages point to it. This introduces a problem and that is that we have a separate Facebook page for every country. Should we put one Facebook page in the "sameAs" array? Or all of our Facebook pages? Or should we skip it altogether? Only one Facebook page:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
], All Facebook pages:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
"https://www.facebook.com/xxx_gb"
"https://www.facebook.com/xxx_au"
], Bonus question: This reasoning springs from the thought that we only should have one Organization schema? Or can we have a multiple sub organizations?0 -
Which URL structure is better?
Quick question - Have a real estate site focused on "apartments", but apartments in not part of my company name. That being said, should which of the following URL structures should I use? http://website.com/city/neighborhood/property-name OR http://website.com/city-apartments/neighborhood/property-name
Technical SEO | | ChaseH0 -
Why Google ranks a page with Meta Robots: NO INDEX, NO FOLLOW?
Hi guys, I was playing with the new OSE when I found out a weird thing: if you Google "performing arts school london" you will see w w w . mountview . org. uk at the 3rd position. The point is that page has "Meta Robots: NO INDEX, NO FOLLOW", why Google indexed it? Here you can see the robots.txt allows Google to index the URL but not the content, in article they also say the meta robots tag will properly avoid Google from indexing the URL either. Apparently, in my case that page is the only one has the tag "NO INDEX, NO FOLLOW", but it's the home page. so I said to myself: OK, perhaps they have just changed that tag therefore Google needs time to re-crawl that page and de-index following the no index tag. How long do you think it will take to don't see that page indexed? Do you think it will effect the whole website, as I suppose if you have that tag on your home page (the root domain) you will lose a lot of links' juice - it's totally unnatural a backlinks profile without links to a root domain? Cheers, Pierpaolo
Technical SEO | | madcow780 -
Google Publisher status
Hi all, I just wondered what the general opinion was with regard getting Google publisher status for medium to large organisations. Lots of our clients write a lot of articles & publications and it would be interesting to get some thoughts on how others view Authorship & in particular Publisher credentials. Thanks!
Technical SEO | | davidmaxwell0 -
Ranking Drop and Google Disavow Requests
My website, www.nile-cruises-4u.co.uk has fallen dramatically for the top industry search terms (nile cruise, nile cruises) over the last 12 months from previous page one rankings to page three which has very badly affected us financially. I found, using Linkdetox, that we had thousands of back-links for non-related anchor-text, mainly porn terms, viagra, etc. I have submitted a Disavow file and request about a week ago and wondered firstly if the enormous amount of these links would have helped cause the drop to page three and secondly if the Disavow request will eventually help the website return to better rankings? Thanks,Colin
Technical SEO | | GratefulFred0 -
Could getting referral traffic from SEO moz damage your rankings?
Buon Giorno from OS grid reference SE404481 Having just read Googles https://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487 disavow contnet something troubled me... Is it a possibility you could damage the page rank of a site if you add its url in these posts. Put another way if I added a url pointing to a specific site would googles radar detect the source as SEO and penalise the site in some way? Any insights welcome 🙂
Technical SEO | | Nightwing0 -
Google Trusted Ranking effect?
We are looking into getting the google Trusted badge. We meet the requirements and now just deciding if it is worth the time to do it now or later. Has anyone noticed a difference in your organic rankings or PLAs with it. What about conversion rates? Any input would be great!
Technical SEO | | DoRM0 -
Google plus
" With a single Google search, you can see regular search results, along with all sorts of results that are tailored to you -- pages shared with you by your friends, Google+ posts from people you know" Would i be able to see my own post which i shared with someone in my Google plus circle, when i do a search ?
Technical SEO | | seoug_20050