Local Offices Optimization
-
One of my client has offices in 11 different cities and we have a page on the website for each office.
I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages.
Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/
However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly...
Is it because of inbound links metrics?
How do you build links to each office page without spamming?
Any advice?
Thanks!!
-
Thanks Derek!
Since it's a pretty competitive market I think I will have to build links directly to the office pages.
The problem is that directories often don't allow deep linking. I will have to work hard to find the ones that will allow it.
-
I was in a similar situation where I created unique pages for multiple cities in our service area. The pages are linked from my home page in the footer. At first, the city pages did not do well in google. I recently have started to obtain high-quality links to my homepage and have seen the city pages increase in ranking.
While it still is good to build links to each "office" page, building links to your homepage will give enough juice to your other pages for them to rank well.
More competitive areas may need to have links built directly to the office page. You can try doing this with local directories - for each directory listing use the office page as the URL for that listing.
-
I Googled "Bankruptcy Trustee in Lachine" and "Bankruptcy in Lachine"
My location is in Miami, Fl - USA. On the 1st term you were 2nd after the yellow pages. On the 2nd term you were 4th after yellowpages and findlaw (then local).
I hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
User Intent - Office Chairs & Content Writing
Hi I'm trying to look for ideas for content on office chairs. Any ideas on where to start with user intent for this type of search query? I'm using answer the public to gather some ideas. Some are good ideas, but I can't actually find any search volume for the phrase so then I'm unsure whether to devote time to writing something. Surely most people want to just find a supplier, buy the chair & they don't want a huge informational piece how to buy a chair. Our competitors are the likes of amazon, and a load of other huge companies with high DA - so I'm looking at types of content we can write, people are interested in reading about chairs, which is less competitive..I'm not sure that exists... Any help is appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
What can we do to optimize / be mobile-friendly for PDFs?
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine. rFtLq
Intermediate & Advanced SEO | | johnnybgunn0 -
"Hot Desk" type office space to establish addresses in multiple locations
Hello Mozzers, I'm noticing increasing numbers of clients' competitors getting physical addresses and phone numbers in multiple locations, no doubt partly for SEO purposes. These are little more than ghost presences (in hot desk style office space) and the phone numbers are simply diverted. Do such physical addresses put them at an SEO advantage (over and above those who don't have hot desk style space and location phone numbers). Or does Google weed out hot desk type office spaces where they can? Your thoughts/experience would be very welcome! Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Optimizing Product Catalogs for Multiple Brick & Mortar Locations
We're working on a project for a retail client who has multiple (5+) brick and mortar store locations in a given geographical area. They're regional, so they have locations in multiple states. We're optimizing their content (coupons, events, products, etc) across their site, but we're running into the issue of ranking well for specific products in one location, but not as well (or not at all) in others. The keywords we would like to rank for generally aren't super competitive, we're dealing with commodity products in local retail markets, so in most cases, good on page optimization is enough to rank in the top couple results. Our current situation: (specific examples are fictitious but representative) Title: My Company | Dogwood Trees - Fredericksburg, VA, Rocky Mt, NC, Rock Hill, SC…
Intermediate & Advanced SEO | | cballinger
Url: http://mycompany.com/catalog/product/dogwood-trees The content on the page is generally well optimized. We've claimed all the locations in Google places and we've deployed schema.org markup for each location that carries the item on the product page. We have specific location pages that rank well for Company name or Company Name Location, but the actual goal is to have the product page come up in each location. In the example above, we would rank #1 for "Dogwood Trees Fredericksburg VA" or just "Dogwood Trees" if the searcher is in or around Fredericksburg, on the first page for "Dogwood Trees Rocky Mt, NC", but not at all for any other locations. As these aren't heavily linked to pages, this indicates the title tag + on page content is probably our primary ranking factor, so as Google cuts the keyword relevance at the tail of the title tag, the location keywords stop helping us. What is the proper way to do this? A proposed solution we're discussing is subfolder-ing all the locations for specific location related content. For Example: My Company | Dog wood Trees - Fredericksburg, VA, Rocky Mt, NC, Rock Hill, SC…http://mycompany.com/catalog/product/dogwood-trees Becomes: My Company | Dogwood Trees - Fredericksburg, VA
http://mycompany.com/fredericksburg-va/product/dogwood-trees My Company | Dogwood Trees - Rocky Mt, NC
http://mycompany.com/rocky-mt-nc/product/dogwood-trees My Company | Dogwood Trees - Rock Hill, SC
http://mycompany.com/rock-hill-sc/product/dogwood-trees Of course, this is the definition of duplicate content, which concerns me, is there a "Google approved" way to actually do this? It's the same exact tree being sold from the same company in multiple locations. Google is essentially allowing us to rank well for whichever location we put first in the title tag, but not the others. Logically, it makes complete sense that a consumer in Rock Hill, SC should have the same opportunity to find the product as one in Fredericksburg, VA. In these markets, the client is probably one of maybe three possible merchants for this product within 20 miles. As I said, it's not highly competitive, they just need to show up. Any thoughts or best practices on this would be much appreciated!2 -
What is Considered Over-Optimization?
Apart from keyword stuffing, what is considered by Google as over-optimization? For instance, if I link from a subdomain to a page on my main domain with a keyword-rich anchor text, does it qualify as over-optimization?
Intermediate & Advanced SEO | | sbrault740 -
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
Intermediate & Advanced SEO | | GSI0 -
Optimal site structure for travel site
Hi there, I am seo-managing a travel website where we are going to make a new site structure next year. We have about 4000 pages on the site at the moment. The structure is only 2-levels at the moment: Level 1: Homepage Level 2: All other pages (4000 individual pages - (all with different urls)) We are adding another 2-3 levels, but we have a challenge: We have potentially 2 roads to the same product (e.g. "phuket diving product") domain.com/thailand/activities/diving/phuket-diving-product.asp domain.com/activities/diving/thailand/phuket-diving-product.asp I would very much appreciate your view on the problem: How do I solve this dilemma/challenge from a SEO standpoint? I want to avoid DC if possible, I also only want one landing page - for many reasons. And usability is of course also very important. Best regards, Chris
Intermediate & Advanced SEO | | sembseo0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0
