WHAT IF YOU ARE NOT IN THE BUSINESS OF PRODUCING CONTENT
-
A lot of SEO is focusing on content these days and having unique blogs and articles. I understand how this would be great for a search engine, but doesn't that leave out businesses that are not there to make content but only want to advertise their services?
-
I believe that there's a general misconception of what content is. Infact, people tend to think at is a "written content".
But it not so.
Video and audio (both better with transcripts), photos, graphics (and infographics), and, yes, written posts are all contents.
As Adams said, the secret of succes of any enterprise blog happens when it is able to become a relevant and authoritative voice in its market.
-
You might be surprised at the amount of content you do already have, but don't think of as content. Things like:
- Brochures and flyers that explain your business that you have in your lobby or you mail out to people.
- Outgoing emails to potential/existing customers, where you are answering the same questions over and over.
- Telephone scripts for inbound or outbound marketing.
Look around for what types of unique things you already have developed outside of the web, and see if you can use that on the web. You've already done the work involved in vetting the content, etc. Now let it work for you, and have people be able to find that answer on your website, without having to write the same email for the 50th time.
-
Why not add a blog to your website and focus on producing some really great content for it? This can be a great way to not only get rankings but establish yourself as an industry expert to sell your services.
-
I guess they will just have a harder time ranking well than. Of course they can still build links through their partnerships, referals, directories, clients etc.
It's not really a matter of 'making content' for the sole sake of getting links; it's also about educating potential customers, getting your knowledge out to people facing similar problems, being seen as an authority in your market, receiving business opportunities because people are landing on your website with long tail search phrases etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - What does becoming a 10x brand mean for you/your business/your clients?
This week on The Moz Blog, Eric Enge wrote about Why You Must Become a 10x Brand. In the post, he said: "You need to be in-demand. If some channel does not make it easy to find you, you need people to miss you. That's why you must behave like an authentic, engaged member of the overall community. Having a great product or service will be a requirement, but that's just table stakes—you need to be a 10x brand." I'd love to know what you think about this statement. In particular, I would love to hear your answers to the following questions: What does becoming a 10x brand mean for you, your business, or your clients? What does this look like in small business, medium business, large/huge businesses? Is it an easier process for any one of these categories, and how would you go about it? I can't wait to hear your thoughts on this topic, folks. Don't be shy, let's discuss. 🙂
Content Development | | Christy-Correll5 -
Content Writing Service Recommendations
I am looking to hire a content writer for our sites. Anyone familiar with a service where the manage the content on your site? Basically, come up with topics & content ideas, then writing the content. Please give me an idea of the pricing if possible. Greatly appreciate any help.
Content Development | | inhouseseo0 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
How to fight against a site always "re-write" your content?
A site is always copying our content then re-write to their site, how to fight against this kind of action? (Many of those copied content can get a rank very closely behind us, which will grab some of our visits ) I tried to find DMCA, but as they have changed some paragraphes, etc, DMCA can't punish them as copying. I think many of you also have met such a problem, how will you handle this situation??
Content Development | | JonnyGreenwood0 -
Duplicate Content From Huffington Post Blog
A client who writes blog posts for Huffington Post also wants an identical version of the blog posted to his personal site. Do you think there could be a problem of being punished for duplicate content? Would a better SEO practice be to have the client do an on-site blog just linking to the Huffington Post blog and providing information about it?
Content Development | | EmarketedTeam0 -
Does a blog appearing in diff. categories cause duplicate content?
Having a particular blog appearing in different categories or under different tags on a site- does it cause duplicate content? If yes, why ?
Content Development | | Personnel_Concept0 -
Wordpress hacked. Entire content wiped out
Someone hacked my Wordpress site, wiped out all my content and changed my login status to a subscriber. Years of hard work gone, I can't log in to fix anything. Is there anything I can do. Is there a way to prevent this from happening ever again. Is there a way to catch these people?
Content Development | | ArenaS0 -
Getting Duplicated Content Removed
So I recently took over an in-house SEO role and began some house cleaning. I found a few places that had copied or duplicated our homepage content. Naturally I reached out to them to ask them to remove or change the content. Today I come to the office and one of the sites I had requested to remove the content, had fired back at me that I was being rude, threatening and I should go f**k myself. As if this wasn't enough this guys was an upper level manager (managing director) and knows the upper management where I work. Now I have people in my company pissed at me, when I thought I was doing the right thing. Am I in the wrong or what? I had simply asked to remove or change the content and that failure to do so could result in legal action. I understand that it could have been misconstrued as a threat (which it wasn't intended to be) but its seems like a pretty immature response from a higher level person. Any thoughts or advice on what to do next?
Content Development | | Gerad0