Is it a good idea to participate in review / giveaway bloggers
-
Hi,
I sell Gift Baskets for children and the best customers are Moms. Is it a good idea to participate in review / giveaway mom bloggers? The way it works I give the blogger a product to review. They write their true experience with the Gift Basket and they link to my site Then we do a few product giveaway to moms / (bloggers subscriber) once a month. Then moms will review the winning products. To participate in drawing moms will visit my site, follow my tweeter. Like or dislike me on Facebook……. For each action they do they will get one extra chance on drawing. In here I will get few links to different page of the site.
Are these links are good links? I am not paying cash to buy the link. But I give them product to review and they get to keep it. Simply Sassy Media at http://simplysassymedia.com/ is a good example. they manage and connect me to a lot of the blogger sites.
-
it has been three weeks. I posed the same question on Google webmaster forum I got two answers only.
1- “Go for it”
2- Paid for links is paid for link by product or by cash!! Google will not like that!
I think it will give me good band exposure. And I should go for it for the good reason you mentioned. But I am very concern with Google link guidelines. Should I make the link no-follow?
Thank you all so much for your input.
-
In addition to Oleg's comments I just thought I'd mention that in my experience mom bloggers (mainly based in the USA) are a tight network and communicate amongst each other daily. So my advice is offer the same deal across the majority of blogs and be selective when offering one blogger additional products for review etc.
-
As someone who runs a magazine site www.in2town.co.uk and someone who has worked on both sides of the coin which includes in a public relations company and working as a writer for a glossy magazine, i would say you are doing a good job with your marketing by working with sites for reviews.
By offering review products, you are getting the attention of magazine sites and if they accept your product to review and like it and give you a good write up with a link then you will gain customers.
We receive loads of emails each day asking us to review products, we even had one on friday who offered us money to review the product but we are very choosy on what we review.
I would also suggest that you look for a site where you can offer them a prize, and here is me putting my pr hat on. I would suggest you look for a site where you can run a competition such as a deserving mum etc as this would give you lots of exposure.
If you need any advice then pm me, but look out for special dates and try and get websites to take on your product as a prize as well as getting other sites to review your product.
The more sites that review your product and give you a good review, you will be able to say that your product has been in that publication on your site
-
Yup, you're good. Sending free sample products to bloggers is a great way to gain exposure and build links.
I would develop a strong strategy that incorporate social media, SEO and content creation in order to maximize your campaign. A free giveaway through Facebook/Twitter can get you loads of direct traffic while building you links. Make sure there is a clear call to action at every step of the process and it is all integrated.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Place for Reviews in 2014
Honest, genuine & unedited customer reviews are something that I'm going to focus on for multiple companies that I work for in 2014. My question is where is the best place to push my customers to leave reviews for the company? On the company's website? Google+? Google Local? Bing? Yahoo? Yelp? Facebook? Obviously the answer is all of the above, but if you had to rank the top 3 places to get reviews that would help the company's SEO rankings & online visibility, what would your top 3 be?
Branding | | ajwyse0 -
Google plus reviews and multiple company profiles
We have a Google plus profile for our brand/ organisation which has become quite powerful. We are conscious that we don't want to miss out on local search queries so want a local page but we don't want to get rid of the company page that we have built. We are a nationwide website with one physical shop. Will having a local business Google plus page and a company Google plus page be seen as duplicate or in any way negative- especially if you are posting similar/ the same links and content on both pages. We also want to encourage reviews- is it possible to leave reviews on company pages or is it only though local G+ pages? There is a reviews tab but it does not seem possible to leave reviews. On the main Nike G+ page is it possible to leave reviews or would those companies have to set up local pages for people to review?
Branding | | VUK-SEO0 -
What is the most appropriate way to invite writers and blogger to visit my hotel, in exchange for a review?
My client's own several hotels in Los Angeles. I thought it would be a good idea to ask writers and bloggers to visit the hotel, free of charge, in exchange for a review or write up. Of course, we want to be above board and up front with everything, including encouraging any review to be the truth and forthright, however I just not sure how best to ask them. Sometimes I ramble on and have trouble getting to the point and I know its really important here. Does anyone have any advice here? Many thanks!
Branding | | AaronDavis0 -
What is The Time/Cost For SEO In Rebranding A Large Site
From an SEO agency perspective. What would be the estimated man hours and hard cost to rebrand a large site (1000+pages)? And all that would go into it, like 301 redirects and etc.? I have a pretty good idea, of what it would take and how perilous it could be from an SEO perspective. Because of anchor text / 301 redirects / organic potential traffic loss and etc. I just don't know the man hours and hard cost would be.
Branding | | SMG-Texas1 -
Ideas for Building Bootstrap-Funded Project Guerrilla Style
It's on a very bootstrapped budget right now, but I will be trying to build awareness, build a following, and ultimately, increase sales. Can anyone help with successful grassroots campaigns where dollars for search or display ads and fresh blog content were at a minimum? The client has spent too much on product development, PR, web design, etc thus far, so I'm going to need to get some viral traction first in order to convince them to re-invest. Below is my strategy:
Branding | | csmithal
It is an online assessment that helps lawyers and law students make better career decisions by answering two questions: Which legal practice areas are the best fits for my interests and values? Which general (non-legal) career fields are the best fits for my interests and values? Tangible Business Goals: Build awareness Spark relationships with clients, prospects, and influencers Better understand buyers or potential buyers Increase website traffic Improve search engine rankings Generate leads Generate sales Targeting: 1. Law Students
2. Prospective Law Students
3. Lawyers
4. Law Schools
5. Law Firms
6. Companies employing in-house counsel
7. Bar Associations Channels: LinkedIn Groups Facebook Twitter Action Items:
Find influencers on Twitter to help spread the cause using online tools like FollowerWonk. Low-hanging Fruit: Posting to primary social channels, Facebook, LinkedIn, Twitter. Frequency: Twitter: 3x daily Facebook: 3-4x weekly LinkedIn: 3-4x daily Forum & Blog Participation: 5x weekly Content Marketing Campaign: A contest to target winners of a free assesssment. Contest selects 4 winners, since there are several different audiences. 1. Prospective Law Student
2. Current Law Student
3. Current Attorney (Law Firm)
4. Current Attorney (In-house counsel) Contest/Giveaway: Social media activity steam in initial phases will be based around contest opportunity. In order to enter, entrants will need to either Like on Facebook and follow/retweet on Twitter, connect with LawFit Company Page on Twitter. All will be required to subscribe to e-mail newsletter. What am I missing?0 -
What are the biggest (most serious) press release portals in the UK/USA?
A customer is releasing a brand new and world wide unique product in the next few weeks. I want to send out press releases to the biggest and most serious press release portals to get this news out in the world. Can you recommend me some english portals in the UK / U.S.A. and maybe Australia?
Branding | | leetweb2012
It's no problem if they are expensive and i don't need links in every case. Thanks.0 -
Drop In Rankings / Traffic... Can you find any technical issues with my site?
I haven't spammed the engines, if anything I haven't done enough link building. So let me start here: I split my old domain www.STbands.com into two separate domains - www.Suddora.com and www.CustomOnIt.com . The main site now goes to Custom On It and each page directly 301 as it was relevant. I knew there was going to be a little blow back... The first month went fairly well but last week we noticed a dip in organic search traffic and sure enough some of our main keywords are now suffering. I am wondering if this is because we haven't been building enough links to the new domains or if our new eCommerce CMS (magento enterprise) has technical SEO issues that is giving Google trouble. Nothing on GWT looks terribly wrong, should i be searching for something specific? Anything helps at this point, we are in dire need of some direction on what could be wrong. Any suggestions?
Branding | | Hyrule0 -
Facebook, Google Plus - What to share/like?
Hi everybody! We are planning to offer an incentive to all our customers who interact with us on social media websites. What's the most important thing to ask from a customer? Facebook to like our Facebook business page or to like our own website through Facebook? to just follow us on Facebook or to actually comment / interact on our wall? Google + to +1, share, add to circle our Google+ business webpage or to +1 or share our own website? So basically what do we need to promote most? Our Facebook / Google+ business pages or our own website through social media marketing? While we understand it's important to actually interact with the customers and offer value on social media websites, we are looking to boost our SEO efforts. Thank you!
Branding | | echo10