How to make an article easy to read?
-
i want to ask technical pints of an article which can make that article easy to read and simple in language.
-
thank you, i will keep these points in mind.
-
What I always try to do when writing any articles is watch the length of my sentences. try to keep them to around 10 words long so that they don't become too complex. Also, if you are explaining very technical points, use imagery to convey the points a lot better.
Use a readability test like the Flesch Readability Test which looks at how readably your content is. You can do this within Microsoft Word by following these steps:
- Click the Microsoft Office Button, and then click Word Options.
- Click Proofing.
- Make sure Check grammar with spelling is selected.
- Under When correcting grammar in Word, select the Show readability statistics check box.
I hope this helps.
Matt.
-
KLLC,
From a big picture perspective you want to think about ways to make your article visually easy to digest. Anything that you can make the important information stand out on the page will be appreciated by readers.
Although there is not a technically correct answer to this question, these are a few things that I try to do to keep my articles simple to read.
Keep your paragraphs short. The majority of online readers browse for the right answers and may not read every word of your article. Short paragraphs will make it easier for them to find the information that they are looking for.
Use sub headings in your articles. This allows users to scan your information and start with the information that is the most important to them.
You could also consider using bullet points and lists. This visually breaks up the flow of your article and will help users get to the most important info.
Hope this helps!
-
Proper grammar is a must, misspellings is unprofessional, don't use more than one exclamation!
Use laymans terms, don't use a lot of technical mumbo jumbo or words people don't understand
Depends on the niche but generally informal writing like you were speaking to a friend
Writing for the user not for the search engines, don't awkwardly fit in keywords
Keep it short and simple and to the point, people on the web don't want to read a ton of extra content. Use bullet points and images, infographics are great. Long blocks of paragraphs should be avoided if you're selling
If you're selling a product stress what is in it for them, how will it make their life easier and why they need it, make it risk free
Add two maybe max in content links, these links get clicked on more that banners or buttons but don't over do it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Content - Make changes to current URL or create a new one?
I'm working with a content team on a job search guide for 2019. We already have a job search guide for 2018. Should we just edit the content of the job search guide for 2018 to make it current for 2019, which means the job search guide for 2018 would not exist anymore or should we keep the 2018 guide and just create a new web page for the 2019 guide that way both exist. We currently rank very well for the 2018 job search guide.
Content Development | | Olivia9541 -
Listings site -is freshness important on results or articles?
We have a property listing site.
Content Development | | nick-name123
Wandered if its more important to update the results of the listings (adding or deleting them) or is adding new articles more important.?0 -
How can I influence my colleagues to write blog articles for my company?
Hi, I am trying to get my colleagues work in different department to write an article about their expertise area. They are not aware that what type of benefits they would get if they become an online author. I am trying to make a list of reason why they should participate. I was wondering anyone else would also make any recommendation what i should tell them. So far, my points are: Wider your online presence beyond Facebook and LinkedIn Go extra mile and share your thoughts **Show your expertise ** Reach nationwide readers Thanks!
Content Development | | Rubix0 -
Does anyone know of a great inexpensive article writing company overseas?
Hello, I'm hoping someone here has used or knows about a content writing company overseas that is very good. We would provide a lot of the information, and they would gather the rest by internet or talking with manufacturers by skype. We need at least 200 articles written, and we're on a tight budget. The articles need to be unique content, and very helpful to users. The people or person I hire will provide the articles in Microsoft Word, I'll do the rest. So far I've posted on Elance. Any useful people, companies, or helpful hints in doing this is appreciated! Thank you.
Content Development | | BobGW0 -
How easy is it to set up an email newsletter
Hi, i am trying to find out how easy it would be to set up an email newsletter for our website. I would like to know what software is recommended and what i would need to put on our site to get people to sign up. I currently work in joomla for building sites Any help would be great
Content Development | | ClaireH-1848860 -
How to free articles sites work when they offer duplictae articles
Hi, i am trying to work out how these free article sites work. They allow people to put on their articles on their sites but these articles are on loads of different sites which means they are all duplicate content. I am finding it hard how google puts up with this and how the sites still continue to rank high in google when all their site is duplicate content. Can anyone please explain this to me.
Content Development | | ClaireH-1848860 -
How to make use of blog networks?
I read on a forum recently that someone was using blog networks as his primary tool for SEO. I'm not sure what he meant beyond this, however... Can anyone provide tips on how I might use one, and which are some of the best? Thank you very much in advance.
Content Development | | ZakGottlieb710 -
Article Writing a thing of the past?
Some one emailed last month with: Be warned – with the latest google algorythm changes – article marketing since two weeks ago is a thing of the past, read these below; 1. http://blog.ezinearticles.com/2011/02/search-engine-algorithm-changes.html 2. http://www.youtube.com/watch?v=x5xP-pTmlpY Just wanted others opinions and the way forward. Thanks
Content Development | | blagger0