Google Plus account - Should I use Brand or Product Type
-
Hi
Let's assume that our company's name is "Smith Computers" and we specialize in Ultrabooks (for those who don't know - super light and slim computers - a niche within computers for the matter).
Under which name would you open the Plus account -
- Smith Computers
- Ultrabooks
- Smith Ultrabooks
- Smith Ultrabooks Computers
The example is not 100% but the question remains -
- No one knows Smith Computers and even if we turn up in search results for computers, the customers are not looking for our type products.
However, it is our brand name! - Ultrabooks - I assume it will help us gain followers faster but will be hard to brand. The followers will be people who like the product and not the company but might be good people to sell to in the future.
- I'd say that option 3 is half branding and option 4 is 75% branding
Both will also have good chances to pop up in search results.
The company at hand is a family owned business. We do not plan to rule the industry but rather taking it to the next level. We do not count on having thousands of people searching Google for "Smith Computers" like Best Buy etc.
Please consider that at the end we want to use it both for promoting our brand (slowly) but also (and maybe mainly) SEO (by getting more people that click +1 onsite).
We currently have lots of Facebook followers but naturally they only Like and not +1
Please help...
-
Thanks for the fast reply.
My fear is that Smith Computers will not get an audience from within Google +
and that the audience from within will look for plain computers and not what we do (and unfortunately we cannot change our brand now).
I think agree with you and will go with 3 or 4.
-
Definitely go with "Smith Computers" if that is your company name. Using your keyword as your page name looks spammy and I think it is in violation for the TOS, which could result to your page being terminated.
If you wanted, you could go for options 3 or 4 as a compromise.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom funnel tracking - Google analytics - premium or normal
If I have funnel with more options on same step. E.g. PDP (product detail page) --> "Sign in page A" or "Sign in page B" (customer can choose) --> "Thank you page" How can I track both options in same funnel? Because if I set funnel in analytics like: 1. step: PDP, 2. step: Sign in page A and step 3: Thank you page -->
Conversion Rate Optimization | | Tormar
I would see "Sign in page B" like exit page, but it is not, because customers can choose and come through A or B "sign in" page. Pls help. Ty. 🙂0 -
New Adwords Account To Replace Old Low Account Quality Score
I'm dealing with an old adwords account that has been managed by a wide variety of people over many years. From what I can tell, the account has always struggled with low kw quality scores. In addition to other quality score improvements (SKAGs, better landing pages, more ad testing for CTR), what do you think of throwing in the towel on this account and starting a new adwords account... importing the better part of the old account? Any hidden pitfalls I should be aware of and precautions to take or is it all opportunity to start fresh? Thanks!
Conversion Rate Optimization | | 945010 -
Anything Good or Bad about Google Trusted Stores ?
We are looking to implement Google Trusted Stores. We don't use PPC but we think that the badge on our website will be helpful for us and our customers. Do you have any experience, positive or negative, with Google Trusted Stores as either a merchant or a customer? I am looking for moz member experience before we make a commitment. There have been some previous Q&A threads about Trusted Stores and a number of good articles on the web, including this one at SearchEngineLand. and this one at eConsultancy Thanks for anything that you care to share.
Conversion Rate Optimization | | EGOL1 -
Rich Snippets not showing up in Google
Hello everyone, Can anyone figure out why my Rich Snippets aren't showing up in Google searches: Their webmaster tool displays it perfectly, but I never see it in search results: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.cleanedison.com%2Fcourses%2Fbpi-building-analyst-envelope-shell-combo%2F Perhaps it's only my IP? Any insight would be great. Thanks
Conversion Rate Optimization | | CleanEdisonInc0 -
Goals and funnels in Google Analytics
I have an e-commerce site and I'm trying to set up goals and funnels in Google Analytics. I've set the goal URL to my thank you page and am now setting up the funnel steps from home page through category page - product page - shopping cart - checkout. I seem to have set it up wrong though because according to the funnel 100% of the of the people coming in to the home page exists from there too, even though I can see that they have moved on to a category page. I have obviously several categories and product pages. Is there a way to set it up to include all category pages in one funnel step and all product pages in another? The way the website is set up is like this: Categories:
Conversion Rate Optimization | | Livet
domainname.com/category/category-name/ Products:
domainname.com/product/product-name How would you guys recommend i set up my goals and funnel steps in Google Analytics?0 -
How to make use of those traffics on non-conversion page?
I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood0 -
Google adsense what is the best way to display the ads
Hi. I am using google adsense and trying to find the best way to have them on my pages but being knew i am not sure the best way to lay them out. I am playing around with the pages and would love to see some good examples of adsense pages that work. If anyone can give me advice on the following page and let me know what is wrong or right with this page to help me understand where i am going wrong, then that would be great. I am trying to sort it out so each page is set out the same. http://www.cheapflightsgatwick.com/news/easyjet-news/easyjet-tell-disabled-man-to-get-off-plane
Conversion Rate Optimization | | ClaireH-1848860 -
Duplicating Product Titles in the Page-Content
I have been debating this with a few others within my office and we would like an outside opinion on this issue. This screenshot is of a new product grid I have been designing. I have decided to try something new for SEO that I have seen elsewhere. (see attached image) The page-content below the last products on the page, now have a small paragraph that contains all the products "titles" that are visible on the page. The intention is to capitalize on multiple search terms by using modifiers to replace special character sets within the title. For example: 46" 3 Seat Perforated Square Picnic Table = 46 Inch 3 Seat Perforated Square Picnic Table Not only does this give a secondary search term that could convert but increases the number if instances of "Table" within the page. Suggestions or Thoughts? Thanks! GviGn.jpg
Conversion Rate Optimization | | Highland0