Company name often shows in anchor text (important keyword phrase within), can this impact ranking?
-
Hi everyone,
My company is called "Hawaii Job Engine" - www.hawaiijobengine.com - and many sites that link to my site use my company name as anchor text "Hawaii Job Engine". I have heard Google may devalue a certain keyword phrase if used too often in anchor text. Does this mean I may, over time, get a poor ranking for the term "Hawaii Job" since that phrase is part of my company's name. Or, will search engines easily notice it is my company name and therefore it will not have a negative impact on rankings? Example: if the anchor text leading to my company's homepage is company's name 95% of the time (on authoritative sites) could this be an issue? I don't know the %, but just to establish if there may be in % levels to keep in mind.
thank you,
Kristian
-
thank you. I appreciate this.
-
Kristian,
Dr. Pete has a really good post discussing your exact question:essentially if you have a keyword rich domain name you are not going to be penalized just because you have a keyword rich (exact match) domain unless you go aggressive with the exact match anchor text backlinks. Link to the post below:
http://www.seomoz.org/blog/are-exact-match-domains-in-decline
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority important if we pursue longtail non-competitive keywords?
Hi, We currently have a relatively low DA score of 26. We have been working to increase it but of course it takes time. We are starting to adapt our approach and rank for non-competitive, long-tail keywords. If our DA is very low, will this affect our longtail keyword ranking even though there is very little competition for those? Thanks
Intermediate & Advanced SEO | | cmavroudisyahoocom0 -
How to rank for a keyword
Hi guys, I'm looking to rank a new blog for a search term which we currently already rank #1 for. I want to create a blog which provides a better solution to a searchers query and knock our current #1 page for this new one. Is there a way to do this simply without losing the real-estate the currently ranked #1 page has already accumulated? Or is just a matter of working on this new blog to find it's own way to the top? Thanks in advance, James
Intermediate & Advanced SEO | | jameseacott0 -
Ranking without use of keywords on page & without use of matching anchor text??
Howdy folks. So, here is a dilemma. One of competitors of ours is somehow ranking for a keyphrase "houston chronicle obituaries" without any usage of these keywords on the page, without any full or partial anchor text match ("chronicle" is not used anywhere). The rest of competitiors' rankings make sense. Any ideas?
Intermediate & Advanced SEO | | DmitriiK0 -
What are the ranking factors for "Google News"? How can we compete?
We have a few sport news websites that are picked up by Google News. Once in a blue moon, one of our articles ranks for a great keyword and shows in one of the 3 listings that Google News has in SERPS. Any tips on how we can we optimise more of our articles to compete in these 3 positions?
Intermediate & Advanced SEO | | betnl0 -
Can internal links from a blog harm the ranking of a page?
Here is the situation: A site was moved from its original domain to its new domain, and at the same time, the external wordpress.com blog was moved to a subdirectory, making it an onsite blog. The two pages that rank the highest on the site have virtually no links from the blog and no external links, while all the other pages are linked extensively from the blog and have backlinks. Their targeted keywords are not so much easier to rank than the other pages for that to be the sole cause. To confuse the matter even more, there was a manual penalty affecting incoming links which was removed last month. The old site, which has many backlinks to the new site, is still in Google's index. The old blog however, has been redirected page by page and is not in Google's index. Most of the blog posts are short 1-paragraph company updates and potentially considered low quality content because of that (?) The common denominator among the two highest ranked pages (I'm talking top 3 in SERP v. page 3 or 4) seems to be either the lack of external backlinks or the lack of internal links from the blog. Could there be an issue with the blog such that internal links from it are detrimental rather than helpful?
Intermediate & Advanced SEO | | kimmiedawn0 -
Can converting a site to HTTPS impact ranking?
We have a client with a very large site that would like to put a login on each page; however, that would require the entire site be put behind a secure connection (changing http:// to https:// on every page). They rank for a ton of keywords and rank well. Would the change impact their rankings at all? Could it possibly help them?
Intermediate & Advanced SEO | | dknewmedia0 -
Undocumented anchor-text API result
Regarding the anchor-text api, there is no definition for *imr on the wiki:
Intermediate & Advanced SEO | | sycorr
http://apiwiki.seomoz.org/w/page/13991127/Anchor Text API ie. http://lsapi.seomoz.com/linkscape/anchor-text/google.com?Scope=phrase_to_page&Cols=2048&Sort=domains_linking_page&Expires=1329770786.46868 returns "[{"apuimr":5.422834471373288e-12},{"apuimr":4.785130890652429e-13},{"apuimr":2.922901387480201e-09}]" What is *imr?0 -
My ranking on some keywords is getting better . Now what about geography!
Hi, I finally got a better result on my ranking on specific keyword. Now, here is what I need to do. Just to place you in context, we have acquired 2 companies in Europe since last year ( One in the UK and one in France ) and our head office is in North America. Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France. I actually managed to get on the first page on google North America, but I am till very var in ranking in France and the UK. Where should I start to get a worldwide ranking ? I could start on the 2 geography mentionned but is there a strategy to get ranked worldwide ? Any help would be appreciated. Best regards,
Intermediate & Advanced SEO | | processia0