Targeting Local Phrase vs National Phrase
-
Hi i was wondering options since it would be hard to compete/budget with large insurance companies such as Met Life and State Farm
We are looking to rank for Life Insurance Policy which according to Adword is it searched 74,00 Monthly
So was thinking Life Insurance Policy New Orleans which i think i can rank for but according to adwords it searched - times. So dont think we would get any new business. What would best option to try and get new life insurance policy customers
-
For our insurance clients we always recommend geo targeted approach unless they have very deep pockets. We also recommend a short and a long term strategy. The short term strategy being PPC advertising, identifying the core search terms that are converting and getting traction for the client using the "search terms report" in adwords. Once we identify the best keywords, we utilize them in our keyword selection strategy for the SEO campaign and go after optimizing those keywords using SEO best practices.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UK vs. United Kingdom, which to use in URL?
The page supports information for our partners in the UK.... but from an SEO perspective which will Google understand better in the URL... UK or United Kingdom?
Keyword Research | | EdTechTeam0 -
What tools do you use to find phrase keyword search volume?
I used to use Google Adwords to find broad, phrase and exact search volumes, but now Google only provides exact. Does anyone have any tools or other ways to find phrase search volume?
Keyword Research | | Scratch_MM0 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
Branded vs Generic keywords - is Google treating their rank equaly!?
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc. The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones? And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it! Is that could be truth? Any experiments info about that? thanks and regards, Jungles
Keyword Research | | Jungles0 -
Optimizing for Local Terms
I am just building my website and planning keyword strategy for my pages. How much is too much in terms of optimizing locally? So if I want "web design firm birmingham al," is it overkill to add that in the URL slug, title tag, essentially all the on-page optimization? /web-design-firm-birmingham-al much uglier than web-design-firm Obviously, would prefer to think big and believe it can go beyond one city to compete in other markets statewide or regionally, thus, optimizing for one city is too narrow (and there's the ugly url thing). I'm working on offsite local optimization, so I'm thinking this will not be necessary. Thoughts?
Keyword Research | | csmithal0 -
Is there a way to identify the phrases and pages involved in your URLS receiving search visits?
Our client seems to get 20 - 30 visits a month to pages which people arrived on via a search, without visiting home page and navigating there. Is there a way we can identify both the phrases the person used to arrive at the page, and the page itself? The graph is tantalizing, but without deeper insight into what the phrases and pages were, we can't focus on the phrases in question. And we'd like to do this, because the phrase may represent potential long tail phrases we could use. Thanks! Eric.
Keyword Research | | eric_gossamar0 -
Should I set geogrphic target to United States in webmaster tools?
Hi, Would really appreciate some input on this. My client www.dgatours.com is aiming primarily at United States in terms of audience as this is where predominately the clients come from. I set the geographic target as this is a .com site to United States in google webmaster tools, is that the right thing to do or should I have left it unassigned? I am finding it hard to see the results that I get from SEOMOZ as I am in the UK and am wondering if by setting the geographic target to the United States I am narrowing the potential search results from google. thanks very much Tracy
Keyword Research | | dashesndots0 -
Targeting Keywords from the homepage
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages. Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration. Granted the limits to any phrase or keyword group.
Keyword Research | | onlinemediadirect0