What more to do for such a client
-
Hi.. We have taken a automobile spare parts clients SEO deal. 4 keywords to work on and competition is not that great also. So looks good.
For the first 2 months, we have finished doing its social bookmarking, social blogging , few directory submission and thre complete onsite SEO.
Now for the new months, what should be the new plans ?
What all things we can do for those 4 keywords ?
I mean, what more methods to promote ?
For this month, I have a new plan. Find all the related websites and send a personalized email to all asking them for a Link exchange.
Tell me more.
-
I'm going to be a little harsh here.
Does this website know your level of experience? Are you charging them appropriate to your level of experience?
The methods that you have used so far are not likely to make a huge difference in today's world of SEO. And, depending on how you are going through with this campaign you have the potential to do harm. Be very careful about what anchor text you are using. Overdoing social bookmarks and directories can cause a site to be affected by Penguin. See http://www.seomoz.org/ugc/are-seos-destroying-small-businesses-a-penguin-story
Reciprocal linking done on a large scale can get a site penalized. A few reciprocal links are not going to get a client penalized but are not going to be terribly effective as compared to one way links.
If you are not certain what else you can do for SEO, it's totally ok to ask questions and learn what works to rank sites these days but be careful that you are not doing your learning (and making mistakes) on someone else's dollar and with someone else's livelihood.
-
ohh sorry did I mention the URL -
take your time, read this first ..
-
Please please do not kill that website. Whatever, you are doing is killing the website. As the website is in automobile industry, there are loads of things to do. Do you have a social media marketing plan ready? What about the local seo strategy? How is the online structure of the website? Do you have a content driven marketing plan? Are you reaching out to your targeted audience by blogger outreach? Are you utilizing the power of email marketing? What you are doing in the engagement front? What plan do you have to improve the usability of the website?
-
Agree wholeheartedly with Sean here.
Link exchange?! Instead of writing emails to webmasters, write meaningful, useful content in this niche. Examples would include auto spare parts guides (how to install, what to look for etc), comparison guides between brands/products etc etc.
-
Well said Sean
Iain - Reload Media
-
Let me just start with saying...stop and take a step back.
Above you mention a bunch of outdated (directory submission) or just bad techniques (link exchange). I suggest you take a look at the SeoMoz beginners guide first to see what is all involved in SEO and than start from the ground up
-
Hi,
If your on site optimization is done properly then your focus going forward should be on the 2 activities listed below:
-
Link Building
-
Social Media Optimization
Some posts below that you might find useful in your SEO planning:
Building a Monthly SEO Action Plan
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One of our clients has a ranking anomaly happening...
Good afternoon, Mozzers! My boss and I noticed a weird thing happening in the rankings for one of our clients. Just in case the niche has anything to do with it, the client is an HVAC company. When my boss is in an incognito window and he googles "commercial HVAC Portland" - The client showed up at #8. BUT ---- When I googled the same keyword-string in an incognito window, the client showed up at #14. We are both on the same IP. And we did these searches within minutes of one another. Does anyone know why / how this might be happening? We'd love to hear your thoughts!
Intermediate & Advanced SEO | | TaylorRHawkins1 -
Best way to do site seals for clients to have on their sites
I am about to help release a product which also gives people a site seal for them to place on their website. Just like the geotrust, comodo, symantec, rapidssl and other web security providers do.
Intermediate & Advanced SEO | | ssltrustpaul
I have notices all these siteseals by these companies never have nofollow on their seals that link back to their websites. So i am wondering what is the best way to do this. Should i have a nofollow on the site seal that links back to domain or is it safe to not have the nofollow.
It wont be doing any keyword stuffing or anything, it will probly just have our domain in the link and that is all. The problem is too, we wont have any control of where customers place these site seals. From experience i would say they will mostly likely always be placed in the footer on every page of the clients website. I would like to hear any and all thoughts on this. As i can't get a proper answer anywhere i have asked.0 -
Getting client to spend the time writing article of authority
Hi, I've got an issue that I'm sure many of you are good at dealing with. I'm working with an authority in my client's industry. There is the president, who is definitely an authority. There is his wife, who has a name in the field, is an author in the field, but her name is not near as big as the president. I found a really, really good topic for content that is attracting links in the industry - one of the best content topics possible which really needed to be addressed on my client's website. I let them know that it needed to be an article of authority, but they had their assistant write it. It's good, she's talented - it's informative, interesting, has 2 embedded videos of the president talking, and is 1650 words. We haven't made the videos yet. The thing is, doesn't this need to be written by the authority - president. He's a slow writer with zero time, but I think it needs to be his voice with his name on it to attract links. He's super super busy though. Should I: 1. Suggest that the president do a thorough editing of the article and put his name on it. or 2. Have his wife (who has more time) do a thorough editing of the article and put her name on it. or 3. Leave it as is or 4. Have the president rewrite the entire article when he has time, which he would be resistant to. or 5. Have the president's wife rewrite the entire article, which she would be resistant to? What do you guys think with the little information I've given you?
Intermediate & Advanced SEO | | BobGW1 -
Will I mess with Authorship if I setup multiple client websites under my Webmaster tools login?
I currently have a dozen client websites or so that I have setup under my Webmaster tools login. Should I put them each separately under their own webmaster tools, then just add me as a user? Is the way I'm doing it now messing with Authorship?
Intermediate & Advanced SEO | | daviddischler0 -
When a client clones there UK site copy for a US version....
Buonngiorno from 16 degrees C cloudy wetherby UK, A client has cloned their UK sites copy for a US version. What theyve now got is a USA site and a uK site with exactly the same copy, the only difference is the suffix. Am i right in saying this will cause problems when for example a browser enters a phrase and two sites appear in the SERPS. Is a solution to this to block the usa site from appearing in the UK (is this possible?). Yes i know the true fix is to change the copy but we are dealing with clients here 😉 Grazie,
Intermediate & Advanced SEO | | Nightwing
David0 -
Client has blog and main site - current thoughts - how to consolidate?
So I have several clients who have been blogging for a few years on Blogger and self hosted WordPress. They also have their "main site" on a different URL. What is the current thinking on what to do with the content. The "main sites" could use a bit of a boost and I know the content would help so I know I can 3-1 redirect everything from the current blogs to a new home on the main site. What I am thinking is to move most of the posts to the main site with redirects, but leave a few posts around perhaps a theme (and maybe writing a few more) and leaving that property up and "open for business" so the links from it have some value to the main site, we can get G-plus author attribution on several sites in their topic of experience and maybe we can get some extra pages to rank in top 7. Does this seem like a reasonable strategy?
Intermediate & Advanced SEO | | dot-B-dot-B0 -
Client has been COPYING blog posts to wordpress.com for years. Now what?
Just discovered my client has been copying all her blog posts over to her wordpress.com blog account. So she has duplicate content to what is on her site. She has roughly 700 posts on her main site but doesn't look like that many on the wordpress site. There are no inbound links coming off the wordpress site that I could find. Here's an example: http://thevanillaqueen.wordpress.com/2013/01/30/is-canola-oil-a-healthy-choice/ http://vanilla.com/is-canola-oil-a-healthy-choice/ What are you recommendations for what should be done? Thanks!
Intermediate & Advanced SEO | | katandmouse0 -
KW density and idiot clients. HELP!!!!
I have a client who insists on using KW1 @ a 3% rate in a 600-word piece, aka 18 references to KW1 in a two page piece. I upped the KW1 count to 18, but in doing so, added 100 words of text, getting the piece to 700 words. Now the client wants 21 KW1 appearances to maintain that 3% density. If I add 3 more KW1's, I'll up the word count again, requiring more KW1's to hit the 3% mark. Any suggestions for solving the never-ending problem of KW density and idiot clients? Thanks in advance. Paul
Intermediate & Advanced SEO | | webwordslinger0