Optimal Alt Description Size
-
What is an optimal size for a description of an image without being penalized.
In the past, I would put whole paragraphs in the alt and title tags. These were well structured sentences to avoid the "keyword stuffing." Just wondering whether any research has been done on this element.
-
Hi,
I usually use full sentences including a keyword. Have tons of searches for these elements. It is a long tail but it increases site traffic.
In my opinion optimal size is like in the meta - title ... no more than 70 characters.
Marek
-
I haven't seen anything about an optimal alt description size, however I always aim to bear in mind that the true purpose of these is to provide assistance to those who can't see the images. I always ensure that my target page keyword is in there to tick the SEO box but endeavour to make it useful for those who need it from a human perspective.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image elements have [alt] attributes that are redundant text.
I have a problem on page speed insight
Content Development | | Adina Laura Matei
https://pagespeed.web.dev/analysis/https-www-antena24-ro/kxt8qtdaik?form_factor=mobile
My portal is created on wordpress cms.
I deleted the alternative text of the image and still, if I put text instead of the image, that problem disappears. It's not something serious, but I like that everything is perfect
"Image elements have [alt] attributes that are redundant text."0 -
Duplicate product description on the same page
Hello, I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated. A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content It's a product page. A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?
Content Development | | Colage1 -
About Page - optimization keywords ideas
I am interested to know your thoughts on which keywords to target for your about page. While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for. Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design" Regards Rod
Content Development | | VelocityWebsites0 -
Product descriptions, when do they become classed as duplicate content, how different do they have to be?
I look after 3 sites which have a lot of crossover on products. We have 1000s of products and I've made it a requirement that we give each it's on description on each of the sites. This sounds like the right thing to but it's very hard for our content writers to write three different versions descriptions, especially when we have variations on the products so potentially writing unique product descriptions for 4-5 very similar products on three separate sites. We've worked very hard to create unique content deep through the site on all categories, subcategories and tag combinations and along with the other SEO work we've done over the last couple of years is producing great results. My question is now far do we have to go? I'm busy writing some product descriptions for a 3rd party site for some of our products, the easy thing to do is just copy and paste but I want Google to see the descriptions as unique. Whilst all SEO advice will say 'write unique descriptions' from a practical point of view this isn't especially useful as there doesn't really seem to be much guidance on how different they need to be. I gather we can't just move around the paragraphs or jumble up sentences a bit but it is easier to work from a description and change it than it is to start from a blank slate (our products range form being very interesting and unique, to quite everyday so sometimes tough to create varied unique content for). Does anyone know of any guidance or evidence of just how clever the Google algorithm is and how close content has to be before it becomes classed as the same or similar? Thanks Pete
Content Development | | PeterLeatherland0 -
Using Product Descriptions in Meta Description
Hi All We have over 10000 Products and a while ago we spent some time adding Product Descriptions to the Product Pages, For Example we have Product - Black Snazaroo Face Paint Product Description - Great for Childrens parties, fundraising events, Halloween or other festive faces. An easy makeup to apply and remove. All Snazaroo face paints are Non toxic, Fragrance free and Skin friendly. Snazaroo is suitable for all skin types, however it is always recommended you do a skin patch test on a small area before full application. Unfortuantly our Meta Descriptions really need some work, for example this same page contains the following meta descriptions We realise this could be holding our site back. Is it ok to use the same Product Description inside the Meta Description Tags also, for example can we use the Meta Description for this Page - Thanks
Content Development | | AMG1000 -
Why is an old meta description displaying in search results?
We launched a new version of our retail website in Dec. 2012. This included new content and new metadata. When our homepage displays in search results, it almost always displays with designated meta description - except when it's searched with the .com. In that case, an old version of our meta description (pre-Dec. 2012) is visible, though our current title displays. The old metadata isn't loaded anywhere in our content management system. What can we do to change this?
Content Development | | bcbsm0 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | | BobGW0 -
What's the best way to list products with multiple size options?
For some of my suppliers, there may be a Model A, Model B, and Model C. Within each model, the height and the width may be the same, but there might be 10 variants of length. Is is better to just list the 3 models on 3 separate product pages and have the various lengths as an option in a drop-down menu on each page, or should I actually create 30 different product pages? Just listing 3 would seem to be better from a usability perspective, but having 30 might lead to more pages being indexed. I believe that I'll have 30 different entries in my Google/Bing Product Search feeds, but what is the recommended practice for actual sites? Thanks
Content Development | | nks20120