Best way to manage SEO for a massive events listing website.
-
I run a website that tracks entertainment for the entire state of South Dakota. While I've made some fantastic strides in gaining traffic, I feel lost on how to manage all those entries in an SEO friendly manner. I have a TON of errors showing on my crawl diagnostics and I just don't know what to do. The nature of the website is such that there are going to be duplications all over the place. I know that I can help some of this by getting my canonical links setup properly (that's coming in my next version of the site's theme), but what else should I do to make those event listings friendly for the SE's??
-
You are very welcome JC. Don't give up on your rich snippets. I think it was Richard Baxter who recently said that the most common problem he's seeing with micro-data is people giving up too soon when they don't see Google picking it up and displaying it right away. It could take 6 months. Just hang in there, and by all means try the tool. I bet it works
-
Thanks Dana! I have been using microformats in the code and hoping that Google would start using that in the snippets, but so far they haven't thrown me a bone. I'll check into this and see what I can do with it! Thank you so much.
-
Hi JC, You're in luck. Google just rolled out a new tool, specifically for events, that helps you get them set up with Structured Data without having to go in and code your pages. It's called the Data Highlighter Tool. Here's a linke to the offical post announcing it: http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
Here is a quote: "Data Highlighter is a point-and-click tool that can be used by anyone authorized
for your site in Google Webmaster Tools. No changes to HTML code are required.
Instead, you just use your mouse to highlight and "tag" each key piece of data
on a typical event page of your website:"Log in to your Google Webmaster Tools and click on "Structured Data" in the left Nav. - then click the subcategory "Data Highlighter" - Watch the brief video, then click "Start Highlighting."
I am hoping (for the love of God!) they add the same kind of simple tool to allow Webmasters to markup other types of data like product videos and reviews.
I hope this helps you out a little. Given that this tool is specifically designed for sites with events, it should be a perfect fit!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do old website files in the public_html effect SEO?
My client has about a dozen old folders filled with old websites including index files, robots, htaccess files. They are all located in separate files with in public_html. Does this effect them negatively?
Technical SEO | | Renalynd0 -
Relaunching website seo audit
Hi People, We are going to Relaunch the website(https://www.y-axis.com). Url remains the same; the website has good SEO (Ranking, Leads, Traffic...). Website skin (layout, content) is going to change.Hence, would like to know the precautions to secure SEO. Please provide us necessary SEO Checklist for the above request.
Technical SEO | | Anshul.S1 -
Reverify website
Hello, I want to disavow some really dodgy links and although the website is verifed since we see a meta tag in the source code, we no longer have the login details for the email address used to verify it so can't access the tools console. So how do I upload a disavow file (the links i got were from Ahref and Moz analysis)? Should I reverify the website using a new email address and upload a new meta tag? Is there a problem with doing this? Sorry if this is obvious!
Technical SEO | | AL123al0 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
What is the best way to redirect visitors to certain pages of your site based on their location?
One website I manage wants to redirect users to state specific pages based on their location. What is the best way to accomplish this? For example a user enters the through site.com but they are in Colorado so we want to direct them to site.com/colorado.
Technical SEO | | Firestarter-SEO0 -
Google not indexing my website
Hi guys, We have this website http://www.m-health-expo.nl/ but it is not indexed by google. In webmaster tools google says that it can not fetch the site due to the robots.txt but i do not see any faults in it. http://www.m-health-expo.nl/robots.txt Do you see something strange, it really bothers me.
Technical SEO | | RuudHeijnen0 -
Best way to retain banklink values when moving site?
Hi all, I want to get some opinions on what the best practice is when transferring backlink values from an old site to a new one. On the old site, I currently have a product page and this particular product has multiple models all listed on the one singe page. However on the new site, every model of this particular product has its own page. These product model pages would have relatively similar content apart from several key details which differentiates the models. Firstly would you guys recommend this splitting of models of the same product to different pages? If so, my initial thought process is to 301 redirect the old product page to the new model page that is most popular, and adding rel canonical tags to the other model pages. Would you consider this best practice? Or are there better ways I can be doing this to retain backlink values without also getting penalised due to possible content duplication? Thanks! Jac - sent from my manager's account.
Technical SEO | | RuchirP0 -
Managed DNS potential SEO problems
Hi All, We have a multinational client that would like servers in different country's with localised language.The DNS will determine what server in which country to serve from Is there any SEO implications based on content duplication? Thanks Chris Byrnes
Technical SEO | | SEOBrisbane900