Multiple Years Domain Registration
-
Is there benefit to registering a domain name for multiple years from a SEO standpoint?
-
Matt Cutts says it's not something they're using right now -- it's in the patent, but they're not doing anything about it right now. Here's the video where he says it:
-
Larry,
In theory I'm in agreement that extending domain registration for multiple years should send a positive signal to Google that you are here to stay. In my experience I've not seen massive boosts from this, but it is something I would definitely recommend you do. It also helps avoid the embarrassing situation of having your domain dropped 1-2 years in as you are busy dealing with other internet marketing details
-
Ask Matt Cutts!
I've read that a 5-year registration is probably better than a 2-year one, as if you consider what google is looking for (authority implies longevity) and what they don't want to see (short-termism) it's possible it's a signal. Higher domain registration costs are a barrier to a business that operates MFAs or farms, for instance.
Given the price difference it's a no-brainer as far as I'm concerned. If you want hard evidence, A|B testing would probably be your only option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase domain authority?
Hi, I created a new blog about 2 months ago and the domain authority is still at 1 but the page authority is booming like a rocket. How do I increase DA? Please visit my blog and suggest the possible ways. Regards,
On-Page Optimization | | suzy470 -
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
SEO for multilingual and multiregional site seperated with subdirectories on same domain
Hi all, I am working on a website that is multilingual and multiregional.
On-Page Optimization | | helgeolaussen
The site is on a single TDL where the countries are seperated with subdirectories.
I am only working with SEO for one country, so just one of the subdirectories.
Do you guys have any tips on important stuff to remember when doing SEO for this site?
Any pros or cons for this? Ty0 -
Duplicate content issue, across site domains (blogging)
Hi all, I've just come to learn that a client has been cross-posting their blog posts to other blogs (on higher quality domains, in some cases). For example - this is the same post on 3 different blogs. http://thebioethicsprogram.wordpress.com/2014/06/30/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
On-Page Optimization | | ketanmv
http://blogs.law.harvard.edu/billofhealth/2014/06/29/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
http://www.thefacultylounge.org/2014/06/how-an-irb-could-have-legitimately-approved-the-facebook-experimentand-why-that-may-be-a-good-thing.html
And, sometimes a 4th time, on an NPR website. I'm assuming this is doing no one any favors and Harvard or NPR is going to earn the rank most every time. I'm going to encourage them to publish only fresh content on their real blog, would you agree? Can this actually harm the ranking of their blog and website - should we delete the old entries when migrating the blog? They are going to move their Wordpress Blog to hosting on their real domain soon:
http://www.bioethics.uniongraduatecollege.edu/news/ The current set up is not adding any value to their domain. Thank you for any advice! Ketan0 -
One question about the domain choice.
Hi guys, I'm an Italian Web marketing and I'm studying SEO since some moths. First, sorry for my bad english.... 🙂 Second, the question: My Italian blog is going really GREAT in terms of popularity and incomes and know I want to bring it in english language with the help of a professional translator. The choice that I have to take is about the future domain of the english blog. My Italian blog has as url mynameandmysurname.net I don't really like to make the english blog appears like myitalianblogurl.net/english because I think it's a little bit confusing and not professional. I have also thought the idea to make a sub domain like blog.myitalianurl.net. What about the WPML plugin? Do you think it's a great choice? I don't like it because it's confusing and it affect my italian blog. Or maybe is it better to create a new branded blog with different domain? It can be an idea but I think that If I chose this way I will lose all my seo efforts of the last years 😄
On-Page Optimization | | Italianseolover0 -
Rebranding and Domain Name Changes
Hi All, One of my clients wants to rebrand http://indiaretailnews.com/ so that it's clear that the site is under the operational umbrella of http://tradebriefs.com/. indiaretailnews.com has a lower domain authority of 20, but because of the domain name it ranks number #2 for the keyword "retail news" for Google India. The client's question: Can we change the site names to TradeBriefsRetail.com orTradeBriefsIndiaRetail.com without affecting the SEO on each site? How do we do this – redirect from TradeBriefsIndiaRetail.com to IndiaRetailNews.com and so on or simply put all the content on the new sites and get rid of the old domains or some other way? Do long domain names cause a problem? Another option is TradeBriefsRetail.in, etc with the domain extension showing the country that the content is for.. In a year or two, we will be expanding to markets outside India. My opinion: Keep the old domains and redirect to something like http://tradebriefs.com/india-retail-news Or perhaps a subdomain: http://indiaretailnews.tradebriefs.com In the short term, I'd imagine rankings will drop, but if we wanted to consolidate domain authority, I was thinking that http://tradebriefs.com/india-retail-news would be the best bet. Thoughts? Kenji
On-Page Optimization | | KenjiCrosland0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
Forcing keywords into domain structure
Hi there, Over the last few years, I've seen people structuring their site so that their main content is all housed in a folder named after the site's primary keywords. For example, if I had some content about home insurance, normally naming conventions state that I might put the content at a URL such as: www.mydomain.com/home-insurance However, some sites, may change this structure to include their main keyword again in the URL string: www.mydomain.com/insurance/home-insurance The folder 'insurance' would normally hold the site's Sitemap to increase internal linking strategy too. I'd be really interested to hear whether anyone has seen any serious benefits from re-structuring their site in this way? What are your thoughts on this? Thanks,
On-Page Optimization | | theshortstack0