Do you pay much attention to Bing and Yahoo?
-
I'm enjoying seeing my reports filter in for my campaigns. One of the things that I am noticing is that there are many keywords that I have top ten rankings for Google.com, but 3rd or 4th page on Bing and Yahoo.
I know most traffic comes from Google, but I'm wondering if I should put some effort into optimizing for Bing and Yahoo. Any tips on how to make my site more attractive to these search engines?
-
I'm in the same boat as Steve, Google's got it locked down in the UK and in my experience clients aren't willing to pay for anything other than Google optimisation. However, as you say Steve, good ranking on Yahoo / Bing usually follows success on Google.
One thing I am looking into though is the Yahoo's Shopping search (Product Submit). It seems to be a largely untouched space in the UK and I'd be interested to hear if anyone's seen success with it. From my investigations so far it seems that you have to submit your feed in $s which is obviously a problem for UK merchants, however I see listings in £s. Do we have any UK experts in this field?
-
I know it's bad of me not to pay much attention to them, but I don't. I'm in the UK and so are most of our clients, and Google have an even bigger market share over here so we don't really go for anything but Google... even though I know that really we should. It's a time/resource balance though.
Having said that, I do tend to find that optimizing for Google often brings up good results in the others anyway as a bi-product, which is handy
-
Yes - sign up for the Bing Webmaster Tools service - similar to Google Webmaster Tools. If there are issues or problems Bing encounters that's where you'll get reports on them.
And if you are lacking regarding inbound links pointing to inner pages, you'll see gains in Google and Bing by getting some. Bing likes to see exact match anchor text links that come from other sites already ranking well in the Bing eco-system. So do some research when finding inbound link sources - to see how they're doing in Bing.
-
Excellent points!
My site has about 18% fewer pages indexed in Bing as compared to Google and 40% fewer in Yahoo.
I will be submitting some sitemaps tomorrow!
Are there any other suggestions for becoming more attractive in the eyes of Bing and Yahoo?
-
That is a great point about the xml sitemap submission. Something so simple it's worth the extra effort.
-
I could tell you to just wait until next month at SMX Advanced - I'm on the "Google Survival tips" panel. However that wouldn't be very helpful here now would it?
Here's the issue - 1. If you could find a way to increase site visits by 10% to 20%, and if a reasonable percentage of those were to convert into customers, would that be worth the time and effort to at least consider how to get better rankings in Bing and Yahoo?
Of course there are no hard and fast numbers that can be applied to all sites in every situation, however it's my perspective, and thus why I recommend to clients, that the ability to focus on how to improve Bing rankings not only increases potential customers from a new source, it actually improves Google rankings for deeper content.
Among several tactics, 1 that I find the most simple to check for - how many pages do you have indexed at Google, and how many are showing up in Bing? Quite often I find clients have submitted sitemap.xml files to Google but not Bing. Bing actually has a more challenging time discovering pages on a site than Google does, and this one action can sometimes boost not only the total pages Bing indexes, but in turn, increase existing indexed page rankings.
And then there's the (currently unlikely) possibility that Google collapses. Then where would you be?
-
Same thing here. I watch Bing and Yahoo but optimize for Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yahoo Store Beginner with "duplicate content" errors. Can I pay for support? $$$
Hi. I have a Yahoo store that seems to have many errors. We built the site for utility knowing NOTHING about SEO. We just started with MOZ and would love to PAY someone to help get us past the beginning stages. Is there someone familiar with the Yahoo! Store format that can charge us perhaps in hourly blocks to walk us through possible solutions to issues? One issue we are having... seems to be that our subsections which contain items that are the endpoints... I know of no way to label the sections anything but an "item". I'm wondering if this might be causing the "duplicate" error because a specific item is listed both in the section and on it's own page. please help! Thom 888-567-5194
Moz Pro | | TITOJAX0 -
Yahoo and Bing
Hi All, my Bing and Yahoo search results pretty much all say not in 50, but for Google many are in the top 10. In the past I have seen the reverse...high search on Yahoo/Bing - low on Google. Any thoughts on why this is happening? Thank you!
Moz Pro | | BeeCHW0 -
I need country specific ranking reports for our Google/Yahoo/Bing positions
Hi Guys, Using the ranking reports given here at SeoMoz I cannot select various countries as it seems to only provide US Google/Yahoo/Bing results. I need ranking reports specifically for Thailand, UK, States, Australia, India, Hong Kong. Does anyone know of any such tools? Many thanks in advance.
Moz Pro | | ewanTHH0 -
Yahoo in United Arab Emirates
Hi For my new campaign I need to set up an engine Yahoo for UAE. But I cant find anything related to UAE or Arab Countries in the dropdown for engines. In Bing there is a target for "Arabian Countries" Is Yahoo & Bing giving the same search results?
Moz Pro | | riyas_heych0 -
Google Inbound Links much higher than SEOMOZ
I just started here and really like everything the community and tools so far. One question. My SEOMOZ dashboard shows only one inbound link while Google Web Tools shows 300+. My site has been up for 3 months now and I'm curious about the lack of indexing. Any help, tips or feedback is greatly appreciated. http://CrossTrainingandFitness.com Robb Jarrett
Moz Pro | | carbbon0 -
Bing Not Complete in Ranking Report
Curious as to what the "FRI" image means under Bing on my Keyword Ranking reports? I saw this on Friday and assumed it hadn't crawled yet (as it was to set to crawl on Friday Jan 27, 2012) but here we are Monday AM and I'm still seeing the same thing. Glf4F.jpg
Moz Pro | | QueenSt0 -
Can someone at the mozplex please update that antiquated directory listing you offer? Most of them are pay to play, reciprocal, or just plain dont exist anymore. Thanks
outdated site directory found here:http://www.seomoz.org/dp/seo-directory not that directories are amazingly useful anymore, but with all the updates and vitriol thrown there way an update is in order. Its one of those "layup" link building tools but in its current state its less of perk and more of a boon. Thanks
Moz Pro | | Gaveltek-1732380 -
Bing ranking my non-www version of my site.
My site is ranking #1 on Bing for the non-www version of my homepage, but this is not showing in my ranking stats, since the site is setup in SEOMOZ as www version. Do I have to create a whole new campaign for the non-www version or is there a way to pickup these rankings?
Moz Pro | | pdlcom0